{"id":10158,"date":"2021-04-10T14:35:49","date_gmt":"2021-04-10T12:35:49","guid":{"rendered":"http:\/\/swisswatch\/ephj-news-cadramont-le-cadran-est-entre-dans-le-troisieme-millenaire\/"},"modified":"2021-06-20T11:08:29","modified_gmt":"2021-06-20T09:08:29","slug":"ephj-news-cadramont-bringing-the-dial-into-the-third-millennium","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/ephj-news-cadramont-bringing-the-dial-into-the-third-millennium\/","title":{"rendered":"EPHJ News: Cadramont, bringing the dial into the third millennium"},"content":{"rendered":"<p><strong>Moving from m\u00e9tiers d\u2019art to micro-series of 250 units or more: that\u2019s the vision of this fiercely independent dial manufacturer. It\u2019s a place like no other, fired by a creativity containing just a touch of madness&#8230;<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p><em>Jo\u00ebl A. Grandjean \/ Editor in chief JSH\u00ae Magazine pour <a href=\"https:\/\/ephj.ch\/en\/news\/\">EPHJ News <\/a><\/em><br \/>\n<em>Official EPHJ Website &#8211; <a href=\"https:\/\/ephj.ch\/de\/cadramont-das-zifferblatt-im-dritten-jahrtausend\/\">German version<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>The adrenaline coursing through the company is precisely this whiff of madness floating around in the design office upstairs (dubbed \u2018Les Arts\u2019), located above a fleet of machinery (\u2018Les Artisanats Industriels\u2019) in pristine condition and perfectly suited to the size of the market.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Trend towards exceptional pieces and small bespoke series<\/strong><br \/>\nThe market in which Cadramont is a standout player is booming, since the trial concept of post-prototype pieces, for which a number of disruptive full-scale tests have been carried out, is increasingly moving from the one-off piece towards small series of 250 dials and more. More and more, the big names in luxury watchmaking are venturing into this realm, in which they play the card of producing combinations and numbered editions of installed models, or adding to private collections or more select lines. In these exercises in style, the dial is almost always the lethal weapon.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/swiss-watch-passport.ch\/ephj-news-cadramont-le-cadran-est-entre-dans-le-troisieme-millenaire\/swiss-watch-passport-cadramont-miniature-acrylique_gravure-sur-nacre_marqueterie-de-bois_5-copie\/\" rel=\"attachment wp-att-10153\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10154\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-MINIATURE-ACRYLIQUE_GRAVURE-SUR-NACRE_MARQUETERIE-DE-BOIS_5-copie.jpg\" alt=\"\" width=\"1320\" height=\"1408\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-MINIATURE-ACRYLIQUE_GRAVURE-SUR-NACRE_MARQUETERIE-DE-BOIS_5-copie.jpg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-MINIATURE-ACRYLIQUE_GRAVURE-SUR-NACRE_MARQUETERIE-DE-BOIS_5-copie-281x300.jpg 281w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-MINIATURE-ACRYLIQUE_GRAVURE-SUR-NACRE_MARQUETERIE-DE-BOIS_5-copie-563x600.jpg 563w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-MINIATURE-ACRYLIQUE_GRAVURE-SUR-NACRE_MARQUETERIE-DE-BOIS_5-copie-768x819.jpg 768w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>The dialmaker is therefore performing a balancing act. This entails a verticality of tools and know-how, since on the one hand, for large volumes, there are those that are moving their production outside of Switzerland, and on the other hand, for the myriad of new independent brands, there is the emergence of a new breed of micro-workshops. Between the two, Cadramont, based in the high-altitude city of La Chaux-de-Fonds, aims to focus entirely on the high-end segment of brands that eschew large volumes in favour of excellence, operating in a register that is 100% Swiss Made where, whatever the feats of industrial prowess, the human hand and an impeccable finish further embellish the end product.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/swiss-watch-passport.ch\/ephj-news-cadramont-le-cadran-est-entre-dans-le-troisieme-millenaire\/swiss-watch-passport-cadramont-email-grand-feu_2\/\" rel=\"attachment wp-att-10149\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-10150 alignright\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-EMAIL-GRAND-FEU_2-scaled.jpg\" alt=\"\" width=\"544\" height=\"557\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-EMAIL-GRAND-FEU_2-scaled.jpg 2504w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-EMAIL-GRAND-FEU_2-293x300.jpg 293w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-EMAIL-GRAND-FEU_2-587x600.jpg 587w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-EMAIL-GRAND-FEU_2-768x785.jpg 768w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-EMAIL-GRAND-FEU_2-1502x1536.jpg 1502w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-EMAIL-GRAND-FEU_2-2003x2048.jpg 2003w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/><\/a>Creativity driving growth<\/strong><br \/>\nFor reasons of discretion, we won\u2019t find out anything about the prestigious customers who are regulars here. The art workshop is peopled with creatives, of whom CEO Vincent Michel is clearly one. Wafting through the place is the hint of madness that consists in following through on ideas because you always have to be able to offer customers something new. Discoveries are made here, such as the miniaturisation of wire art, which involves creating a work from a taut thread stretched between nails. The silk thread has become a golden thread. The precision required in this place is something completely new, not based on centuries-old practices or on tried-and-tested techniques.<\/p>\n<p>&nbsp;<\/p>\n<p>On the floor where the artisans work, a miniaturist is initiated into the secrets of marquetry and grand feu enamelling, or a combination of the two. In a field where popular motifs usually resemble scaled-down versions of pictorial works from the past, or reflect the personal whims of super-rich collectors, she had to be convinced to try her hand at \u2018street art\u2019. The results are impressive, she can\u2019t quite believe it herself! The outcome is a series of mini-paintings that inspire but also unlock a world of possibilities. Sparks of freshness that trigger bursts of creativity within brands and their design offices.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Industrial coherence in the service of art techno<\/strong><br \/>\nLaurent Ryser, director and president of Cadramont, is a captain of industry with common sense. The Manufacture, which employs almost thirty people, is on a human scale, and all supplies of machines and tools are thought out and weighed. Technologically at the cutting edge, there is a 5-axis CNC, which is rather rare for a watchmaker. Totally verticalized, we even practice cold stamping as well as all those operations that are specific to neat dials. Here, everything is of exemplary cleanliness. A wind of passion is always blowing. It is fuelled by the possibility for the craftsman to manufacture his dial to the last operation. The human being at the centre, an inexhaustible source of emotion.<\/p>\n<p><a href=\"https:\/\/swiss-watch-passport.ch\/ephj-news-cadramont-le-cadran-est-entre-dans-le-troisieme-millenaire\/swiss-watch-passport-cadramont-manufacture-exterieur-241120-copie\/\" rel=\"attachment wp-att-10151\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-10152\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-MANUFACTURE-Exterieur-241120-copie-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1392\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-MANUFACTURE-Exterieur-241120-copie-scaled.jpg 2560w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-MANUFACTURE-Exterieur-241120-copie-300x163.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-MANUFACTURE-Exterieur-241120-copie-600x326.jpg 600w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-MANUFACTURE-Exterieur-241120-copie-768x418.jpg 768w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-MANUFACTURE-Exterieur-241120-copie-1536x835.jpg 1536w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-MANUFACTURE-Exterieur-241120-copie-2048x1114.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/www.cadramont.ch\">Official website Cadramont,<\/a> \u00e0 La Chaux-de-Fonds<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moving from m\u00e9tiers d\u2019art to micro-series of 250 units or more: that\u2019s the vision of this fiercely independent dial manufacturer. It\u2019s a place like no other, fired by a creativity containing just a touch of madness&#8230; &nbsp; Jo\u00ebl A. Grandjean \/ Editor in chief JSH\u00ae Magazine pour EPHJ News Official EPHJ Website &#8211; German version&#8230;<\/p>\n","protected":false},"author":2,"featured_media":10148,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,3567,3569,3566],"tags":[3907,3638,3640,3641,3642,3644,3645,3646,3650,3653,3654,3655,3657,3658,3659],"class_list":["post-10158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-feedback-from-factories","category-materials","category-suppliers","tag-cadramont-en","tag-cotraitants-en","tag-editorinchief-en","tag-ephj2021-en","tag-fournisseurs-en","tag-horlogerie-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-prowatch-en","tag-swisswatchpassport-en","tag-tagpress41-en","tag-therightplace2be-en","tag-watchcafe-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EPHJ News: Cadramont, bringing the dial into the third millennium - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/ephj-news-cadramont-bringing-the-dial-into-the-third-millennium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EPHJ News: Cadramont, bringing the dial into the third millennium - Watch Passports by JSH\u00ae\" \/>\n<meta property=\"og:description\" content=\"Moving from m\u00e9tiers d\u2019art to micro-series of 250 units or more: that\u2019s the vision of this fiercely independent dial manufacturer. 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It\u2019s a place like no other, fired by a creativity containing just a touch of madness&#8230; &nbsp; Jo\u00ebl A. Grandjean \/ Editor in chief JSH\u00ae Magazine pour EPHJ News Official EPHJ Website &#8211; German version...","og_url":"https:\/\/swiss-watch-passport.ch\/en\/ephj-news-cadramont-bringing-the-dial-into-the-third-millennium\/","og_site_name":"Watch Passports by JSH\u00ae","article_author":"https:\/\/www.facebook.com\/joel.grandjean","article_published_time":"2021-04-10T12:35:49+00:00","article_modified_time":"2021-06-20T09:08:29+00:00","og_image":[{"width":2042,"height":1412,"url":"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-CADRAMONT-MINIATURE-ACRYLIQUE_GRAVURE-SUR-NACRE_MARQUETERIE-DE-BOIS_1-copie-2.jpg","type":"image\/jpeg"}],"author":"\u270d Joel A. Grandjean","twitter_card":"summary_large_image","twitter_creator":"@https:\/\/x.com\/tagpress","twitter_misc":{"Written by":"\u270d Joel A. 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Grandjean","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","caption":"\u270d Joel A. Grandjean"},"description":"Chief editor &amp; publisher of the international watch magazine \"Swiss Watch Passport\u00ae (by JSH\u00ae)\" and of the Journal Suisse d'Horlogerie JSH\u00ae (the oldest Swiss Watch Journal founded in 1876). Member of Impressum, PressTourim and Club Suisse de la Presse, this Ivory Coast-born Swiss, descendant of a family of watchmakers, co-founded the magazines Montres Passion &amp; Uhren Welt at Ringier in 1993 with Kenan Tegin, as well as the Prix Montre de l'Ann\u00e9e. Founded in 2005, his press agency 1876 News (formerly T\u00e0G Press +41T) contributes to some twenty media through a network of around ten journalists or experts. These include Journal Suisse d'Horlogerie (2008-2014), Heure Suisse\/Schweiz and Ann\u00e9e Horlog\u00e8re, F\/D\/E (2011-2014), Watchonista.com (2013-2019). In 2019, he founded and chaired \"JSH Archives &amp; Patrimoine\" to relaunch the Swiss watchmaking journal JSH. Then in 2021, he built on his very first editorial venture, the \"bloghorloger.ch\" established on the web in 2003, to come back online with the Swiss Watch Passport\u00ae (by JSH\u00ae). Jo\u00ebl A. 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