{"id":10325,"date":"2013-02-05T19:00:32","date_gmt":"2013-02-05T18:00:32","guid":{"rendered":"http:\/\/swisswatch\/artya-tir-a-balles-reelles-dans-la-cible-du-luxe\/"},"modified":"2021-04-10T23:06:43","modified_gmt":"2021-04-10T21:06:43","slug":"artya-shooting-live-bullets-in-the-luxury-target","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/artya-shooting-live-bullets-in-the-luxury-target\/","title":{"rendered":"ArtyA, shooting live bullets in the luxury target"},"content":{"rendered":"<p><strong>February 2013. Inspired by a <em>street cultur<\/em>e that transforms its unique pieces into real happenings, Yvan Arpa ventures an improbable wedding: high-end watches and firearms.<\/strong><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5275\" aria-describedby=\"caption-attachment-5275\" style=\"width: 495px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/swiss-watch-passport.ch\/olympus-digital-camera\/\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-9387\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2013\/02\/01a_Artya-Yvan-Arpa-copie-scaled-1.jpg\" alt=\"\" width=\"495\" height=\"660\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2013\/02\/01a_Artya-Yvan-Arpa-copie-scaled-1.jpg 1920w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2013\/02\/01a_Artya-Yvan-Arpa-copie-scaled-1-768x1024.jpg 768w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2013\/02\/01a_Artya-Yvan-Arpa-copie-scaled-1-1152x1536.jpg 1152w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2013\/02\/01a_Artya-Yvan-Arpa-copie-scaled-1-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 495px) 100vw, 495px\" \/><\/a><figcaption id=\"caption-attachment-5275\" class=\"wp-caption-text\">Yvan Arpa d\u00e9tourne les balles de leurs usages premiers<\/figcaption><\/figure>\n<p>And it&#8217;s just the right time, since the world is on fire and bloody, the television news of the world are daily bloodied by gunfire and the battlefields are devastated by the madness of men; in the United States, the <a href=\"http:\/\/fr.wikipedia.org\/wiki\/National_Rifle_Association\">almighty NRA<\/a> torpedoes the cease-fires. It is in this context that the watch designer Arpa, although only practicing martial arts whose non-violent values he venerates, is experiencing a new success with his collection &#8220;<strong><em>Son of a Gun<\/em><\/strong>&#8221; whose black model was presented at GTE 2013.<\/p>\n<p>&nbsp;<\/p>\n<p>Amazing. This bubbling agitator of the mediatized watchmaking industry is suspending six 6mm Flobert bullets, in the style of a revolver barrel, between the dial and the case of a 49mm-diameter timepiece in the course of becoming iconic. The bezel and dial suggest a target, while at the back, the oscillating weight of the Swiss automatic movement is weighted down by the base of three 38mm special cartridges! Each piece remains unique.<\/p>\n<p>&nbsp;<\/p>\n<p>As for the bullet casings, they sometimes come from a shot fired by some future customer. In fact, by capturing real bullets to divert them from their deadly targets, this sniper of the creative shoot, of the horological piece with high added media value, gives them a second life, a new life as well as philosophical relief. He shoots at point blank range in the heart of a strong aesthetic, he hijacks a symbol, defuses it; inevitable reminder of our earthly ephemerality. If all the bullets ended up in ArtyA watches, I would encourage the arms industry because it could eventually participate in its salutary reconversion.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>February 2013. Inspired by a street culture that transforms its unique pieces into real happenings, Yvan Arpa ventures an improbable wedding: high-end watches and firearms. &nbsp; And it&#8217;s just the right time, since the world is on fire and bloody, the television news of the world are daily bloodied by gunfire and the battlefields are&#8230;<\/p>\n","protected":false},"author":2,"featured_media":9388,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3594,3599],"tags":[3966,3967,3968,3969,3970,3922,3971,3972,3973,3927,3974,3931,3975,3976,3869,3644,3977,3784,3978,3979,3980,3987,3981,3982,3983,3984,3785,3985,3986],"class_list":["post-10325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-models-collections","category-view","tag-38mm-en","tag-armes-a-feu-en","tag-art-contemporain-en","tag-arts-martiaux-en","tag-artya-en","tag-automatique-en","tag-cadran-en","tag-cartouches-en","tag-cessez-le-feu-en","tag-designer-en","tag-douilles-en","tag-garde-temps-en","tag-happening-en","tag-haut-de-gamme-en","tag-horloger-en","tag-horlogerie-en","tag-masse-oscillante-en","tag-montres-en","tag-mouvement-en","tag-national-rifle-association-en","tag-nra-en","tag-prises-dotage-en-2","tag-prises-dotage-en","tag-revolver-en","tag-son-of-a-gun-en","tag-street-culture-en","tag-suisse-en","tag-tj-en","tag-yvan-arpa-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ArtyA, shooting live bullets in the luxury target - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/artya-shooting-live-bullets-in-the-luxury-target\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ArtyA, shooting live bullets in the luxury target - Watch Passports by JSH\u00ae\" \/>\n<meta property=\"og:description\" content=\"February 2013. Inspired by a street culture that transforms its unique pieces into real happenings, Yvan Arpa ventures an improbable wedding: high-end watches and firearms. &nbsp; And it&#8217;s just the right time, since the world is on fire and bloody, the television news of the world are daily bloodied by gunfire and the battlefields are...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swiss-watch-passport.ch\/en\/artya-shooting-live-bullets-in-the-luxury-target\/\" \/>\n<meta property=\"og:site_name\" content=\"Watch Passports by JSH\u00ae\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/joel.grandjean\" \/>\n<meta property=\"article:published_time\" content=\"2013-02-05T18:00:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-10T21:06:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2013\/02\/Artya_Son-Of-a-Gun-Black_HD.png\" \/>\n\t<meta property=\"og:image:width\" content=\"562\" \/>\n\t<meta property=\"og:image:height\" content=\"414\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"\u270d Joel A. 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Grandjean","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","caption":"\u270d Joel A. Grandjean"},"description":"Chief editor &amp; publisher of the international watch magazine \"Swiss Watch Passport\u00ae (by JSH\u00ae)\" and of the Journal Suisse d'Horlogerie JSH\u00ae (the oldest Swiss Watch Journal founded in 1876). Member of Impressum, PressTourim and Club Suisse de la Presse, this Ivory Coast-born Swiss, descendant of a family of watchmakers, co-founded the magazines Montres Passion &amp; Uhren Welt at Ringier in 1993 with Kenan Tegin, as well as the Prix Montre de l'Ann\u00e9e. Founded in 2005, his press agency 1876 News (formerly T\u00e0G Press +41T) contributes to some twenty media through a network of around ten journalists or experts. These include Journal Suisse d'Horlogerie (2008-2014), Heure Suisse\/Schweiz and Ann\u00e9e Horlog\u00e8re, F\/D\/E (2011-2014), Watchonista.com (2013-2019). In 2019, he founded and chaired \"JSH Archives &amp; Patrimoine\" to relaunch the Swiss watchmaking journal JSH. Then in 2021, he built on his very first editorial venture, the \"bloghorloger.ch\" established on the web in 2003, to come back online with the Swiss Watch Passport\u00ae (by JSH\u00ae). Jo\u00ebl A. Grandjean is a member of the SSC, the Swiss Society of Chronometry, and of the jury of the Prix Ga\u00efa, aka the \"Nobel of watchmaking\" awarded since 1992 by the MIH, Le Mus\u00e9e International de l'Horlogerie in La Chaux-de-Fonds","sameAs":["https:\/\/grandjean.watch","https:\/\/www.facebook.com\/joel.grandjean","https:\/\/www.instagram.com\/grandjean.grammson\/","https:\/\/www.linkedin.com\/in\/joel-a-grandjean-\u270d-5524357\/","https:\/\/x.com\/https:\/\/x.com\/tagpress","https:\/\/www.youtube.com\/@joela.grandjeanprowatchpre906"],"url":"https:\/\/swiss-watch-passport.ch\/en\/author\/joel\/"}]}},"_links":{"self":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/posts\/10325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/comments?post=10325"}],"version-history":[{"count":0,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/posts\/10325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/media\/9388"}],"wp:attachment":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/media?parent=10325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/categories?post=10325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/tags?post=10325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}