{"id":10761,"date":"2021-04-17T01:47:56","date_gmt":"2021-04-16T23:47:56","guid":{"rendered":"http:\/\/swisswatch\/presque-20-millions-pour-une-rolex-en-acier-au-dela-du-placement\/"},"modified":"2021-04-17T01:47:56","modified_gmt":"2021-04-16T23:47:56","slug":"presque-20-millions-pour-une-rolex-en-acier-au-dela-du-placement","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/presque-20-millions-pour-une-rolex-en-acier-au-dela-du-placement\/","title":{"rendered":"Presque 20 millions pour une Rolex en acier: au-del\u00e0 du placement!"},"content":{"rendered":"

Les ventes aux ench\u00e8res horlog\u00e8res se sont-elles emball\u00e9es? Pourtant utile \u00e0 l\u2019image de l\u2019horlogerie m\u00e9canique, la course aux records risque d\u2019\u00e9clipser l\u2019int\u00e9r\u00eat du public pour les nouveaut\u00e9s ou le simple plaisir d\u2019acheter. Surtout si la course s’appelle Daytona!<\/strong><\/p>\n

 <\/p>\n

Jo\u00ebl A. Grandjean, \u00e9diteur-r\u00e9dacteur en chef de JSH\u00ae Magazine & Swiss Watch Passport. S’abonner \u00e0 JSH 1876<\/a>.<\/em><\/p>\n

 <\/p>\n

\"\"<\/a>
Le commissaire-priseur Aurel Bacs, star incontest\u00e9e des ench\u00e8res horlog\u00e8res pour la maison Phillips<\/figcaption><\/figure>\n

 <\/p>\n

A New York chez Phillips<\/a> le 26 octobre 2017, les coups de marteau du commissaire-priseur Aurel Bacs, star incontest\u00e9e des ench\u00e8res horlog\u00e8res, ont adjug\u00e9 une Rolex Daytona Cosmograph en acier ayant appartenu \u00e0 Paul Newman: 15,5 millions de dollars US, une somme record \u00e0 laquelle s\u2019ajoutent 12.5% de commission, ce qui porte le montant d\u00e9bours\u00e9 \u00e0 USD 17,8 millions! Penser qu\u2019elle fut acquise dans les ann\u00e9es 1960 par l\u2019\u00e9pouse de l\u2019acteur \u00e0 quelques USD 300 donne le vertige. Car elle a pris 59\u2019333 fois son prix en moins de 60 ans. Quel placement! Elle d\u00e9tr\u00f4ne le pr\u00e9c\u00e9dent record tenu par Patek Philippe, aussi pour une montre bracelet en acier, la r\u00e9f\u00e9rence 1518 vendue plus de 11 millions, commission comprise, \u00e9galement par le m\u00eame Aurel Bacs.<\/p>\n

 <\/p>\n

Ench\u00e8res horlog\u00e8res et \u00e9clats m\u00e9diatiques profitables<\/strong>
\nDurant plus de 30 ans, accentu\u00e9es par le fait que certaines marques horlog\u00e8res suisses prestigieuses se sont lanc\u00e9es sur la voie d\u2019un mus\u00e9e priv\u00e9 et sont donc devenues des acteurs dopant d\u2019un syst\u00e8me de traque aux valeurs de leur pass\u00e9, les ventes aux ench\u00e8res horlog\u00e8res, th\u00e9matiques, n\u2019ont cess\u00e9 d\u2019\u00eatre un ph\u00e9nom\u00e8ne grandissant. Un business qui aura pu \u00eatre b\u00e9n\u00e9fique \u00e0 l\u2019ensemble du secteur horloger. Evidemment, d\u2019abord pour les marques concern\u00e9es, Patek Philippe et Rolex en t\u00eate, puis pour toutes celles qui s\u2019acharnent \u00e0 promouvoir les arts de la microm\u00e9canique et des m\u00e9tiers d\u2019exception et qui profitent donc de ces coul\u00e9es d\u2019encre \u00e9pisodiques et de l\u2019\u00e9clat m\u00e9diatique des mises \u00e0 l\u2019encan.<\/p>\n

 <\/p>\n

\"\"<\/a>
L’acteur Paul Newman, pilote \u00e9m\u00e9rite, re\u00e7oit de son \u00e9pouse ce qui deviendra la montre en acier la plus ch\u00e8re jamais vendue aux ench\u00e8res.<\/figcaption><\/figure>\n

De la part de Phillips, leader aujourd\u2019hui devant les Sotheby\u2019s, Christie\u2019s et le pr\u00e9curseur du genre Antiquorum, la ma\u00eetrise des outils communicationnels actuels est \u00e0 son apog\u00e9e. A une star en puissance, la maison a offert un buzz plan\u00e9taire. S\u2019y sont engouffr\u00e9s les nouveaux riches, les stars d\u2019Hollywood, les novices fortun\u00e9s. De nouveaux publics qui rejoignent peu \u00e0 peu le cercle tr\u00e8s ferm\u00e9 des collectionneurs et experts de longue date. Ceux-ci, d\u00e8s que le bruit des marteaux m\u00e9diatiques s\u2019estompe, se livrent \u00e0 loisir \u00e0 des achats moins visibles qui feront n\u00e9anmoins la tendance.<\/p>\n

 <\/p>\n

\"\"<\/a>
Grav\u00e9e au dos de la c\u00e9l\u00e8bre Rolex Daytona (baptis\u00e9e Paul Newman(, la mention que sa femme lui a fait graver:<\/figcaption><\/figure>\n

 <\/p>\n

Gare au mirage<\/strong>
\nL\u2019ultra m\u00e9diatisation des ventes aux ench\u00e8res horlog\u00e8res \u00e9rige h\u00e9las le march\u00e9 du d\u00e9j\u00e0-port\u00e9 en r\u00e9f\u00e9rence, qu\u2019il s\u2019agisse de plaisir d\u2019acqu\u00e9rir ou de valeur refuge. Quid des mod\u00e8les actuels des marques horlog\u00e8res? Quid de l\u2019or et des autres mati\u00e8res pr\u00e9cieuses face \u00e0 cet acier qui re\u00e7oit tous les honneurs? L\u2019inconv\u00e9nient, c\u2019est qu\u2019on en oublierait que l\u2019achat d\u2019un garde-temps, \u00e0 l\u2019heure o\u00f9 l\u2019heure pr\u00e9cise est partout, gratuitement, reste avant tout une affaire de placement sentimental. Car une montre m\u00e9canique est aujourd\u2019hui l\u2019expression d\u2019un statut. Elle est une pierre pos\u00e9e sur un chemin de vie, charg\u00e9e de souvenirs et d\u2019histoire personnelle. Sur la Rolex rebaptis\u00e9e Paul Newman, l\u2019\u00e9pouse de l\u2019acteur avait fait graver \u00abDrive Carefully Me<\/em>\u00bb \u2013 Conduis-moi avec prudence.<\/p>\n

 <\/p>\n

Dr. Helmut Crott, l’expert mondial<\/strong>
\nPeu m\u00e9diatis\u00e9, cet expert collectionneur est un pr\u00e9curseur des ventes aux ench\u00e8res horlog\u00e8res. On lui doit la toute premi\u00e8re vente th\u00e9matique, A. Lange & S\u00f6hne. Sa base de donn\u00e9es d\u2019environ 60’000 montres renseigne sur leur cotation et leurs performances au cours des 40 derni\u00e8res ann\u00e9es. Les plus grandes enseignes le consultent.<\/p>\n

\"\"<\/a>
Dr. Helmut Crott, grand collectionneur est expert mondial<\/figcaption><\/figure>\n

 <\/p>\n

Lire l’article en version pdf<\/a>, paru dans Banque & Finance Magazine \/ T\u00e0G Press +41<\/em><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Les ventes aux ench\u00e8res horlog\u00e8res se sont-elles emball\u00e9es? Pourtant utile \u00e0 l\u2019image de l\u2019horlogerie m\u00e9canique, la course aux records risque d\u2019\u00e9clipser l\u2019int\u00e9r\u00eat du public pour les nouveaut\u00e9s ou le simple plaisir d\u2019acheter. Surtout si la course s’appelle Daytona!   Jo\u00ebl A. Grandjean, \u00e9diteur-r\u00e9dacteur en chef de JSH\u00ae Magazine & Swiss Watch Passport. S’abonner \u00e0 JSH…<\/p>\n","protected":false},"author":2,"featured_media":10749,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,4133,3607,3578,3568,3594,3599],"tags":[4068,3790,4069,4070,4071,4072,4073,3638,4074,3640,4075,3642,4076,3644,3645,3646,3745,3776,3948,4077,3650,3651,4078,3653,3654,3655,3657,3658,3659],"class_list":["post-10761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-1st-en","category-eco-news","category-historical-features","category-markets","category-models-collections","category-view","tag-antiquorum-en","tag-auctions-en","tag-aurel-bacs-en","tag-banque-en","tag-breitling-en","tag-christies-en","tag-cosmograph-en","tag-cotraitants-en","tag-daytona-en","tag-editorinchief-en","tag-finance-en","tag-fournisseurs-en","tag-hammer-en","tag-horlogerie-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-omega-en","tag-patek-en","tag-patek-philippe-en","tag-phillips-en","tag-prowatch-en","tag-rolex-en","tag-sothebys-en","tag-swisswatchpassport-en","tag-tagpress41-en","tag-therightplace2be-en","tag-watchcafe-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"\nPresque 20 millions pour une Rolex en acier: au-del\u00e0 du placement! - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/presque-20-millions-pour-une-rolex-en-acier-au-dela-du-placement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Presque 20 millions pour une Rolex en acier: au-del\u00e0 du placement! - Watch Passports by JSH\u00ae\" \/>\n<meta property=\"og:description\" content=\"Les ventes aux ench\u00e8res horlog\u00e8res se sont-elles emball\u00e9es? 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S’abonner \u00e0 JSH...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swiss-watch-passport.ch\/en\/presque-20-millions-pour-une-rolex-en-acier-au-dela-du-placement\/\" \/>\n<meta property=\"og:site_name\" content=\"Watch Passports by JSH\u00ae\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/joel.grandjean\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-16T23:47:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-Rolex-Daytona-Cosmograph-Paul-Newman-20Millions-NY-Philipps-1-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1736\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u270d Joel A. Grandjean\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/x.com\/tagpress\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"\u270d Joel A. Grandjean\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/swiss-watch-passport.ch\\\/en\\\/presque-20-millions-pour-une-rolex-en-acier-au-dela-du-placement\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/swiss-watch-passport.ch\\\/en\\\/presque-20-millions-pour-une-rolex-en-acier-au-dela-du-placement\\\/\"},\"author\":{\"name\":\"\u270d Joel A. 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Grandjean is a member of the SSC, the Swiss Society of Chronometry, and of the jury of the Prix Ga\u00efa, aka the \\\"Nobel of watchmaking\\\" awarded since 1992 by the MIH, Le Mus\u00e9e International de l'Horlogerie in La Chaux-de-Fonds\",\"sameAs\":[\"https:\\\/\\\/grandjean.watch\",\"https:\\\/\\\/www.facebook.com\\\/joel.grandjean\",\"https:\\\/\\\/www.instagram.com\\\/grandjean.grammson\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/joel-a-grandjean-\u270d-5524357\\\/\",\"https:\\\/\\\/x.com\\\/https:\\\/\\\/x.com\\\/tagpress\",\"https:\\\/\\\/www.youtube.com\\\/@joela.grandjeanprowatchpre906\"],\"url\":\"https:\\\/\\\/swiss-watch-passport.ch\\\/en\\\/author\\\/joel\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Presque 20 millions pour une Rolex en acier: au-del\u00e0 du placement! - Watch Passports by JSH\u00ae","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/swiss-watch-passport.ch\/en\/presque-20-millions-pour-une-rolex-en-acier-au-dela-du-placement\/","og_locale":"en_US","og_type":"article","og_title":"Presque 20 millions pour une Rolex en acier: au-del\u00e0 du placement! - Watch Passports by JSH\u00ae","og_description":"Les ventes aux ench\u00e8res horlog\u00e8res se sont-elles emball\u00e9es? Pourtant utile \u00e0 l\u2019image de l\u2019horlogerie m\u00e9canique, la course aux records risque d\u2019\u00e9clipser l\u2019int\u00e9r\u00eat du public pour les nouveaut\u00e9s ou le simple plaisir d\u2019acheter. Surtout si la course s’appelle Daytona!   Jo\u00ebl A. Grandjean, \u00e9diteur-r\u00e9dacteur en chef de JSH\u00ae Magazine & Swiss Watch Passport. S’abonner \u00e0 JSH...","og_url":"https:\/\/swiss-watch-passport.ch\/en\/presque-20-millions-pour-une-rolex-en-acier-au-dela-du-placement\/","og_site_name":"Watch Passports by JSH\u00ae","article_author":"https:\/\/www.facebook.com\/joel.grandjean","article_published_time":"2021-04-16T23:47:56+00:00","og_image":[{"width":2560,"height":1736,"url":"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-Rolex-Daytona-Cosmograph-Paul-Newman-20Millions-NY-Philipps-1-scaled.jpg","type":"image\/jpeg"}],"author":"\u270d Joel A. 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Grandjean","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","caption":"\u270d Joel A. Grandjean"},"description":"Chief editor & publisher of the international watch magazine \"Swiss Watch Passport\u00ae (by JSH\u00ae)\" and of the Journal Suisse d'Horlogerie JSH\u00ae (the oldest Swiss Watch Journal founded in 1876). Member of Impressum, PressTourim and Club Suisse de la Presse, this Ivory Coast-born Swiss, descendant of a family of watchmakers, co-founded the magazines Montres Passion & Uhren Welt at Ringier in 1993 with Kenan Tegin, as well as the Prix Montre de l'Ann\u00e9e. Founded in 2005, his press agency 1876 News (formerly T\u00e0G Press +41T) contributes to some twenty media through a network of around ten journalists or experts. These include Journal Suisse d'Horlogerie (2008-2014), Heure Suisse\/Schweiz and Ann\u00e9e Horlog\u00e8re, F\/D\/E (2011-2014), Watchonista.com (2013-2019). In 2019, he founded and chaired \"JSH Archives & Patrimoine\" to relaunch the Swiss watchmaking journal JSH. Then in 2021, he built on his very first editorial venture, the \"bloghorloger.ch\" established on the web in 2003, to come back online with the Swiss Watch Passport\u00ae (by JSH\u00ae). Jo\u00ebl A. Grandjean is a member of the SSC, the Swiss Society of Chronometry, and of the jury of the Prix Ga\u00efa, aka the \"Nobel of watchmaking\" awarded since 1992 by the MIH, Le Mus\u00e9e International de l'Horlogerie in La Chaux-de-Fonds","sameAs":["https:\/\/grandjean.watch","https:\/\/www.facebook.com\/joel.grandjean","https:\/\/www.instagram.com\/grandjean.grammson\/","https:\/\/www.linkedin.com\/in\/joel-a-grandjean-\u270d-5524357\/","https:\/\/x.com\/https:\/\/x.com\/tagpress","https:\/\/www.youtube.com\/@joela.grandjeanprowatchpre906"],"url":"https:\/\/swiss-watch-passport.ch\/en\/author\/joel\/"}]}},"_links":{"self":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/posts\/10761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/comments?post=10761"}],"version-history":[{"count":0,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/posts\/10761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/media\/10749"}],"wp:attachment":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/media?parent=10761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/categories?post=10761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/tags?post=10761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}