{"id":11338,"date":"2021-04-17T23:55:05","date_gmt":"2021-04-17T21:55:05","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/?p=11338"},"modified":"2023-10-15T14:43:46","modified_gmt":"2023-10-15T12:43:46","slug":"from-concept-to-production-ab-as-in-aurelien-bouchet","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/from-concept-to-production-ab-as-in-aurelien-bouchet\/","title":{"rendered":"From concept to production: AB, as in Aur\u00e9lien Bouchet"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>ABConcept and ABProduct: nothing in the two company names hints at the vast space in which over 14 trades are carried on, the impressive fleet of machinery and the sudden appearance, on a detour during the visit, of the largest 3D printer on the market. An interview with Aur\u00e9lien Bouchet while waiting to visit him at EPHJ 2021 in September.<\/strong><\/p>\n<p><em>Jo\u00ebl A. Grandjean \/ Editor-in-Chief of JSH\u00ae Magazine, for EPHJ News<br \/>\n<\/em><i>On the EPHJ&#8217;s official website read the\u00a0<a href=\"https:\/\/ephj.ch\/de\/vom-konzept-zur-produktion-ab-wie-aurelien-bouchet\/\">German version<\/a><\/i><\/p>\n<p>Just before the lockdown in March 2020, Aur\u00e9lien Bouchet acquired a new machine that is revolutionising and democratising 3D printing, allowing it to compete with traditional machining and plastic injection moulding and opening up new markets for it, in watchmaking as well as new sectors. Dynamic entrepreneur Aur\u00e9lien Bouchet shares his insights ahead of his attendance at EPHJ, where the 17 years of experience amassed by his two companies will be on display.<\/p>\n<figure id=\"attachment_10837\" aria-describedby=\"caption-attachment-10837\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/swiss-watch-passport.ch\/du-concept-a-la-production-ab-comme-aurelien-bouchet\/swiss-watch-passport-12_abproduct-gravage-laser_lr\/\" rel=\"attachment wp-att-10837\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10838\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-12_ABProduct-Gravage-laser_LR-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" \/><\/a><figcaption id=\"caption-attachment-10837\" class=\"wp-caption-text\">Laser engraving at ABProduct in La Chaux-de-Fonds (Aur\u00e9lien Bouchet)<\/figcaption><\/figure>\n<p><strong><br \/>\nBuying a new machine just before the crisis: was that a good idea?<br \/>\n<\/strong><br \/>\nOur first 3D printing machine dates back to 2005. It was time-consuming, expensive and basic. Then we invested in other technologies, which unfortunately had limited potential in terms of customers. Buying this new HP Multi Jet Fusion (MJF) gives us access to a 3D printing technology that can be used for serial additive manufacturing.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10839\" aria-describedby=\"caption-attachment-10839\" style=\"width: 769px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/swiss-watch-passport.ch\/du-concept-a-la-production-ab-comme-aurelien-bouchet\/swiss-watch-passport-01a_abproduct-impression-3d-hp_r\/\" rel=\"attachment wp-att-10839\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10840\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-01a_ABProduct-Impression-3D-HP_R.jpg\" alt=\"\" width=\"769\" height=\"496\" \/><\/a><figcaption id=\"caption-attachment-10839\" class=\"wp-caption-text\">The new HP MJF machine, Multi Jet Fusion, acquired during the COVID 19 crisis by AB Concept (Aur\u00e9lien Bouchet)<\/figcaption><\/figure>\n<p><strong><br \/>\nWhat material does it use?<\/strong><\/p>\n<p>PA12, which is REACH\/RoHS-certified and biocompatible. Its resistance to mechanical stress allows us to make everyday items. What\u2019s more, it can withstand temperatures of up to 130 \u00b0C as well as many chemicals.<\/p>\n<p><strong>Was your aim to democratise 3D printing, just before the crisis hit?<\/strong><\/p>\n<p>Yes, and boost productivity too! We\u2019re completing jobs with 1,200 components in a manufacture time of 13 hours\u2026 We\u2019ve cut the cost of some traditionally manufactured components by a factor of between three and eight. For the watch industry, we make movement holders, bracelet inserts, cleaning baskets, protections, cases, after-sales tools, point-of-sale displays, and so on. By saving on tooling costs, it becomes a viable alternative to plastic injection moulding and machining, and what\u2019s more it\u2019s 100% Swiss Made. Not only that but, much to our surprise, the HP MJF has opened up opportunities for us in new sectors, including orthopaedics, automotive, electronics, leather goods and sporting events.<strong><br \/>\n<\/strong><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10841\" aria-describedby=\"caption-attachment-10841\" style=\"width: 1817px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/swiss-watch-passport.ch\/du-concept-a-la-production-ab-comme-aurelien-bouchet\/swiss-watch-passport-03_abproduct-impression-3d-et-produit-final_lr\/\" rel=\"attachment wp-att-10841\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10842\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-03_ABProduct-Impression-3D-et-produit-final_LR.jpg\" alt=\"\" width=\"1817\" height=\"1363\" \/><\/a><figcaption id=\"caption-attachment-10841\" class=\"wp-caption-text\">Watch prototypes achieved by 3D printing. Amazing! Here a Czapek<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><strong>You claim to encompass 14 watchmaking trades, among others\u2026<\/strong><\/p>\n<p>That\u2019s right, because all of those trades are essential to the development of what we call our fully project-managed projects, which are also available as direct services. And this reflects a growing demand from our customers. Thanks to this know-how, we can undertake ambitious projects with just a few scraps of material! That said, it\u2019s not just about mastering these trades: we have to combine and enhance them too. For example, 3D printing becomes even more efficient if it\u2019s connected to a finishing workshop for the supply of movement holders. Similarly, CNC machining is a very useful way for us to optimise the precision of our additive manufacturing. In the end, having all these trades close together is a key asset for our development office, which can design reliable products with enhanced feasibility.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10843\" aria-describedby=\"caption-attachment-10843\" style=\"width: 1920px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/swiss-watch-passport.ch\/du-concept-a-la-production-ab-comme-aurelien-bouchet\/swiss-watch-passport-10_abproduct-usinage-decolletage-lr\/\" rel=\"attachment wp-att-10843\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10844\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-10_ABProduct-Usinage-Decolletage-LR.jpg\" alt=\"\" width=\"1920\" height=\"1277\" \/><\/a><figcaption id=\"caption-attachment-10843\" class=\"wp-caption-text\">ABProduct in La Chaux-de-Fonds, bar turning unit<\/figcaption><\/figure>\n<p><strong><br \/>\nYou were flying high, full of energy, and suddenly a pandemic comes along\u2026<br \/>\n<\/strong><br \/>\nIndeed, it\u2019s been far from easy, but we were able to continue operating despite the health and economic challenges. We took it on the chin, which has had the effect of reassuring our employees, our suppliers and therefore our customers. Our positivity paid off, and now we\u2019re all set for 2021!<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/abconcept.ch\">AB Concept<\/a> &amp; \u00a0<a href=\"https:\/\/abproduct.ch\">AB Product<\/a>\u00a0official websites<\/p>\n<p>&nbsp;<\/p>\n<p><figure id=\"attachment_10845\" aria-describedby=\"caption-attachment-10845\" style=\"width: 1706px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/swiss-watch-passport.ch\/du-concept-a-la-production-ab-comme-aurelien-bouchet\/swiss-watch-passport-05_abproduct-operation_lr\/\" rel=\"attachment wp-att-10845\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10846\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-05_ABProduct-operation_LR-scaled.jpg\" alt=\"\" width=\"1706\" height=\"2560\" \/><\/a><figcaption id=\"caption-attachment-10845\" class=\"wp-caption-text\">ABProduct in La Chaux-de-Fonds<\/figcaption><\/figure><br \/>\n<figure id=\"attachment_10847\" aria-describedby=\"caption-attachment-10847\" style=\"width: 1707px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/swiss-watch-passport.ch\/du-concept-a-la-production-ab-comme-aurelien-bouchet\/swiss-watch-passport-06_abproduct-polissage_lr\/\" rel=\"attachment wp-att-10847\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10848\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-06_ABProduct-Polissage_LR-scaled.jpg\" alt=\"\" width=\"1707\" height=\"2560\" \/><\/a><figcaption id=\"caption-attachment-10847\" class=\"wp-caption-text\">Polishing at ABProduct in La Chaux-de-Fonds<\/figcaption><\/figure><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10851\" aria-describedby=\"caption-attachment-10851\" style=\"width: 2560px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/swiss-watch-passport.ch\/du-concept-a-la-production-ab-comme-aurelien-bouchet\/swiss-watch-passport-08_abproduct-usinage-cnc_lr\/\" rel=\"attachment wp-att-10851\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10852\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-08_ABProduct-Usinage-CNC_LR-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" \/><\/a><figcaption id=\"caption-attachment-10851\" class=\"wp-caption-text\">CNC processing, the beauty of the machines in motion at AP Product<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_10849\" aria-describedby=\"caption-attachment-10849\" style=\"width: 1735px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/swiss-watch-passport.ch\/du-concept-a-la-production-ab-comme-aurelien-bouchet\/swiss-watch-passport-07_abproduct-programmation-usinage\/\" rel=\"attachment wp-att-10849\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-10850\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/04\/Swiss-Watch-Passport-07_ABProduct-Programmation-usinage.jpg\" alt=\"\" width=\"1735\" height=\"1276\" \/><\/a><figcaption id=\"caption-attachment-10849\" class=\"wp-caption-text\">Programming manufacturing, a real skill on the screen. ABProduct in La Chaux-de-Fonds<\/figcaption><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"ABConcept and ABProduct: nothing in the two company names hints at the vast space in which over 14 trades are carried on, the impressive fleet of machinery and the sudden appearance, on a detour during the visit, of the largest 3D printer on the market. An interview with Aur\u00e9lien Bouchet while waiting to visit him...","protected":false},"author":2,"featured_media":11336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,3567],"tags":[3638,3640,3641,3642,3644,3645,3646,3649,3650,3653,3654,3655,3657,3658,3659],"class_list":["post-11338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-feedback-from-factories","tag-cotraitants-en","tag-editorinchief-en","tag-ephj2021-en","tag-fournisseurs-en","tag-horlogerie-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-ppdc-en","tag-prowatch-en","tag-swisswatchpassport-en","tag-tagpress41-en","tag-therightplace2be-en","tag-watchcafe-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>From concept to production: AB, as in Aur\u00e9lien Bouchet - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/from-concept-to-production-ab-as-in-aurelien-bouchet\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From concept to production: AB, as in Aur\u00e9lien Bouchet - Watch Passports by JSH\u00ae\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swiss-watch-passport.ch\/en\/from-concept-to-production-ab-as-in-aurelien-bouchet\/\" \/>\n<meta property=\"og:site_name\" content=\"Watch Passports by JSH\u00ae\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/joel.grandjean\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-17T21:55:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-15T12:43:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2021\/05\/Swiss-Watch-Passport-01a_ABProduct-Impression-3D_LR_R-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u270d Joel A. 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Grandjean","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","caption":"\u270d Joel A. Grandjean"},"description":"Chief editor &amp; publisher of the international watch magazine \"Swiss Watch Passport\u00ae (by JSH\u00ae)\" and of the Journal Suisse d'Horlogerie JSH\u00ae (the oldest Swiss Watch Journal founded in 1876). Member of Impressum, PressTourim and Club Suisse de la Presse, this Ivory Coast-born Swiss, descendant of a family of watchmakers, co-founded the magazines Montres Passion &amp; Uhren Welt at Ringier in 1993 with Kenan Tegin, as well as the Prix Montre de l'Ann\u00e9e. Founded in 2005, his press agency 1876 News (formerly T\u00e0G Press +41T) contributes to some twenty media through a network of around ten journalists or experts. These include Journal Suisse d'Horlogerie (2008-2014), Heure Suisse\/Schweiz and Ann\u00e9e Horlog\u00e8re, F\/D\/E (2011-2014), Watchonista.com (2013-2019). In 2019, he founded and chaired \"JSH Archives &amp; Patrimoine\" to relaunch the Swiss watchmaking journal JSH. Then in 2021, he built on his very first editorial venture, the \"bloghorloger.ch\" established on the web in 2003, to come back online with the Swiss Watch Passport\u00ae (by JSH\u00ae). Jo\u00ebl A. 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