{"id":12486,"date":"2007-03-11T16:08:25","date_gmt":"2007-03-11T15:08:25","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/pilo-cie-geneve-naissance-de-la-marque\/"},"modified":"2021-09-22T18:51:35","modified_gmt":"2021-09-22T16:51:35","slug":"pilo-co-geneva-how-it-started","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/pilo-co-geneva-how-it-started\/","title":{"rendered":"Pilo &#038; Co Geneva: how it started&#8230;"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>{Published on March 11, 2007} Born the 11.11. of 2001, the brand which is distributed in about forty stores in Switzerland, has infiltrated Lebanon and the Middle East in the middle of quite busy storefronts. Also in China more recently. Altogether about twenty markets, including a successful &#8216;coming up&#8217; in Malaysia.<\/strong><\/p>\n<p><em>Interview by Jo\u00ebl A. Grandjean &#8211; Founder of T\u00e0G Press +41<br \/>\n<\/em><em>Read also <a href=\"http:\/\/tagpress41.canalblog.com\/archives\/2002\/10\/15\/4689753.html\">one of the very first articles<\/a> about Pilo Co Geneva, issued in 2002<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Operating in this industry for 14 years, Amarildo Pilo has designed six collections in three years. His visible pendulums make him stand out and have earned him the nickname &#8220;King of the Fixed Tourbillon&#8221; in the media. Since then, for a touch of fun, his brand has come up with a rare model of this sought-after complication. Excerpts from an express interview with Amarildo Pilo, published in Gold&#8217;Or magazine and produced for the BIHP by Jo\u00ebl A. Grandjean.<\/p>\n<p><strong>What did you dream of becoming as a child?<\/strong><br \/>\nEconomist, like my father. Doing exactly what he did: diplomat, working in Economy and Trade. In fact, on the selling side, my goal is reached, only the target is different&#8230; I also added the creative dimension.<\/p>\n<p><strong>The watch industry in the last ten years&#8230;<br \/>\n<\/strong>New designs, the rise of complications and high-end products. We feel like we know where we&#8217;re going. Before 1990, few brands, always the same ones, shared the Swiss watchmaking game. There have been new ones, from renowned watchmakers. The range is increasing everywhere. The prestige of &#8216;Swiss made&#8217; is unique when compared to anything else.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"454\" height=\"666\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2007\/03\/JSH-Swiss-Watch-Passport-Amarildo-Pilo.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2007\/03\/JSH-Swiss-Watch-Passport-Amarildo-Pilo.png 454w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2007\/03\/JSH-Swiss-Watch-Passport-Amarildo-Pilo-205x300.png 205w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2007\/03\/JSH-Swiss-Watch-Passport-Amarildo-Pilo-409x600.png 409w\" sizes=\"auto, (max-width: 454px) 100vw, 454px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">Amarildo Pilo, founder of the Pilo & Co Geneva brand<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Which opportunities do you see for this industry in the future?<\/strong><br \/>\nSwiss watchmaking has been able to translate into marketing language the fact that in terms of know-how and complications, the world reference remains in Switzerland. If some monopolies were broken and newcomers were allowed to enter, the industry could continue to evolve, and not only in the high-end segment.<\/p>\n<p><strong>Have you got a favourite item or keepsake?<\/strong><br \/>\nRather a number that follows me, the 11: place of residence, car plates&#8230; It seems that this number accompanies me, dates of birth, meetings, etc&#8230; Before it was only random, since I realized it, I try to integrate it in my choices&#8230;.<\/p>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/swiss-watch-passport.ch\/pilo-co-geneve-les-armoiries-du-10eme\/\"><span class=\"w-btn-label\">Read also the article on the 10th anniversary coat of arms (February 19, 2011)<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/tagpress41.canalblog.com\/archives\/2002\/10\/15\/4689753.html\"><span class=\"w-btn-label\">Already in 2002 \/ T\u00e0G +41<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/p7.storage.canalblog.com\/78\/77\/287206\/12413123.jpg\"><span class=\"w-btn-label\">Gold&#8217;Or 2002 (page 68)<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/p4.storage.canalblog.com\/43\/90\/287206\/12413139.jpg\"><span class=\"w-btn-label\">Gold&#8217;Or 2002, Page 69<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"2560\" height=\"1433\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2007\/03\/JSH-Swiss-Watch-Passport-Pilo-fabrique_PICT0481_lr-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2007\/03\/JSH-Swiss-Watch-Passport-Pilo-fabrique_PICT0481_lr-scaled.jpg 2560w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2007\/03\/JSH-Swiss-Watch-Passport-Pilo-fabrique_PICT0481_lr-300x168.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2007\/03\/JSH-Swiss-Watch-Passport-Pilo-fabrique_PICT0481_lr-600x336.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">Fabrique Pilo & Co Geneva in Carouge (Geneva)<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"{Published on March 11, 2007} Born the 11.11. of 2001, the brand which is distributed in about forty stores in Switzerland, has infiltrated Lebanon and the Middle East in the middle of quite busy storefronts. Also in China more recently. Altogether about twenty markets, including a successful &#8216;coming up&#8217; in Malaysia. Interview by Jo\u00ebl A....","protected":false},"author":2,"featured_media":12474,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3598,3578,3568,3597],"tags":[4497,3728,3810,4504,3638,3640,3641,3642,3644,3645,3646,4505,4500,3649,3650,4506,3653,3654,3655,3657,3658,3659],"class_list":["post-12486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands-life","category-historical-features","category-markets","category-whos","tag-amarildo-pilo-en","tag-bloghorloger-en","tag-bloghorloger-ch-en","tag-cabinotiers-en","tag-cotraitants-en","tag-editorinchief-en","tag-ephj2021-en","tag-fournisseurs-en","tag-horlogerie-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-pilo-en","tag-pilo-co-geneve-en","tag-ppdc-en","tag-prowatch-en","tag-saint-gervais-en","tag-swisswatchpassport-en","tag-tagpress41-en","tag-therightplace2be-en","tag-watchcafe-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pilo &amp; Co Geneva: how it started... - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/pilo-co-geneva-how-it-started\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pilo &amp; Co Geneva: how it started... - Watch Passports by JSH\u00ae\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swiss-watch-passport.ch\/en\/pilo-co-geneva-how-it-started\/\" \/>\n<meta property=\"og:site_name\" content=\"Watch Passports by JSH\u00ae\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/joel.grandjean\" \/>\n<meta property=\"article:published_time\" content=\"2007-03-11T15:08:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-09-22T16:51:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2007\/03\/05_Pilo-boutique-quartier-Saint-Gervais-Geneve_PICT1252-copie-2-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1481\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u270d Joel A. 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Founded in 2005, his press agency 1876 News (formerly T\u00e0G Press +41T) contributes to some twenty media through a network of around ten journalists or experts. These include Journal Suisse d'Horlogerie (2008-2014), Heure Suisse\/Schweiz and Ann\u00e9e Horlog\u00e8re, F\/D\/E (2011-2014), Watchonista.com (2013-2019). In 2019, he founded and chaired \"JSH Archives &amp; Patrimoine\" to relaunch the Swiss watchmaking journal JSH. Then in 2021, he built on his very first editorial venture, the \"bloghorloger.ch\" established on the web in 2003, to come back online with the Swiss Watch Passport\u00ae (by JSH\u00ae). Jo\u00ebl A. 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