{"id":13372,"date":"2022-02-14T02:14:31","date_gmt":"2022-02-14T01:14:31","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/?p=13372"},"modified":"2022-02-14T21:48:18","modified_gmt":"2022-02-14T20:48:18","slug":"the-jc-biver-brand-already-stirs-up-envy","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/the-jc-biver-brand-already-stirs-up-envy\/","title":{"rendered":"The “JC Biver” brand already stirs up envy"},"content":{"rendered":"

The news came over the airwaves of the Swiss national radio almost inadvertently, but it hit home: Jean-Claude Biver was invited to talk about a completely different subject, and he opened up at the same time about the birth of his eponymous brand. Nice shot. But…<\/strong><\/p>\n

By Jo\u00ebl A. Grandjean\u00a0JSH\u00ae Magazine<\/a> & Swiss Watch Passport Publisher & Editor in Chief<\/em>
\nInsta SWP<\/a> | Insta JSH\u00ae<\/a> | Facebook<\/a> | Twitter<\/a> | Linkedin<\/a><\/em><\/p>\n<\/div><\/div>

\"\"<\/div>
A Jean-Claude Biver picture by Fred Merz (Agence Lundi13): illustrating the Hublot's creation of the Big Bang<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Invited to talk about the phenomenon of notoriety on the broadcast “M\u00e9dialogues<\/a>“, Jean-Claude Biver dropped a small media bomb on the RTS’s La 1\u00e8re<\/a>, to the utter surprise of Antoine Droux<\/a>, the journalist-producer who interviewed him: his new brand is on its way, it will be named “JC Biver” and will be kept confidential at first. And he confessed that he had even gone to visit a possible future location on the same day.<\/p>\n

Between two discussions about his relationship with the medias – this was the main focus of the broadcast, which featured one of his first interviews from the time of Blancpain – the former head of LVMH timepieces defined the future of this eponymous brand, which is above all dedicated to the “transmission of knowledge”. A brand that is also assuming being a legacy for his children.<\/p>\n<\/div><\/div>

Illegally registered trademark?*<\/strong><\/p>\n

My first instinct was to check whether his words were as spontaneous as that. I rushed to the IPI<\/a> (Swiss Federal Institute of Intellectual Property) website<\/a> to ascertain the deposit date le site de l’IPI<\/a>. It is dated February 11, 2022, the day of the emission. Hardly any more spontaneous than that! Except that the applicant, the new owner of the trademark that will remain pending for the legal period of time that enables to submit a potential opposition, is a Geneva lawyer, partner of a prominent firm, member of the Geneva Bar. No wonder then that a legal expert should assume, in an emergency, the title of ownership of a brand, while waiting for it to become permanent. When contacted, Jean-Claude Biver informed me that he was not at the origin of this approach and that his attorney, the one he had really just appointed, would stand up for his rights.<\/p>\n

An IP expert informed me that the usurper (who, at the time of writing, has not answered my questions) would not risk much. At the most, he could face a “right to the name<\/em>” or “wrongfully\u00a0registration<\/em>” lawsuit to which he could always reply, while transferring the trademark to Jean-Claude Biver, that he had in fact the intention to protect him. A somewhat (but why not effective) cavalier way to connect with a great watchmaking captain. A symbol who, since passions never really retire, has not said his last word.<\/p>\n

\n

To be retired or not to be? Function can retire, passion cannot <\/i><\/p>\n<\/blockquote>\n

.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Comments: Ahead of the curve
\n<\/strong>
\nWhile many would-be watchmakers are launching their kickstarters and struggling with their business plans, the retired Jean-Claude Biver, Ga\u00efa Prize Laureate in 2011, is masterfully coining his fame. In front of the audience and the moderator, who couldn’t believe it, he was actually illustrating the topic of the broadcast in which he was invited!<\/p>\n

Because when he revealed that he had not yet decided upon the caliber or the design of the upcoming JC Biver watch, the maestro was actually saving himself a lot of time. And time is money. And he will earn a fortune in time since it is clear that he will have to deal with an onslaught of proposals: available premises, inventions and systems in progress, new complications, new materials… He will only have to listen, sort and choose.<\/p>\n

With this sudden announcement – even if the industry suspected that he would not be able to stay on the sidelines for long – Jean-Claude Biver once again revealed his talents as a serial marketer<\/em>. He offered himself in direct time, a global and swift consultation of everything that could have a value in\u00a0the coming watchmaking industry.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div>
Jean-Claude Biver's portrait by Daniel-LopezPaullada. Note that the domain name JC-Biver.ch has been protected anonymously at Infomaniak.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
\"\"<\/div>
The newly registered logo of the upcoming JC Biver brand<\/div><\/div><\/div>
<\/div><\/div>

{*} In the time between this article written on Friday, February 11, 2022 and published on the morning of February 14, the IPI’s online register has been enriched by three new registrations, this time properly initiated by Jean-Claude Biver and his intellectual property agent, the\u00a0<\/i>IP Bench Inc<\/a>. company.<\/i><\/p>\n

View<\/a> the illegitimate deposit (access by password, on request<\/a>)
\nDownload the official applications, the 2022 trademarks No 02073<\/a>, 02077<\/a>, 02076<\/a><\/i><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

L’Interview Audio<\/span><\/a><\/div><\/div><\/div><\/div>
Interview Watchonista<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"The news came over the airwaves of the Swiss national radio almost inadvertently, but it hit home: Jean-Claude Biver was invited to talk about a completely different subject, and he opened up at the same time about the birth of his eponymous brand. Nice shot. But… By Jo\u00ebl A. Grandjean\u00a0JSH\u00ae Magazine & Swiss Watch Passport...","protected":false},"author":2,"featured_media":13361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,3592,3608,3602,44,3597],"tags":[4754,4745,3638,3640,3641,3642,3644,4746,3661,4747,3645,3646,4748,4752,4420,4749,3649,3650,4429,4750,3885,3653,4196,3654,3655,3657,3658,3659,4751,4753],"class_list":["post-13372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-brands","category-events-people-en","category-gaia-awards","category-people-events","category-whos","tag-barreau-de-geneve","tag-biver-en","tag-cotraitants-en","tag-editorinchief-en","tag-ephj2021-en","tag-fournisseurs-en","tag-horlogerie-en","tag-hublot-en","tag-ipi-en","tag-jean-claude-biver-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-la-premiere-en","tag-lemanialaw","tag-lvmh-en","tag-medialogues-en","tag-ppdc-en","tag-prowatch-en","tag-radio-en","tag-rts-2-en","tag-rts","tag-swisswatchpassport-en","tag-tag-heuer-en","tag-tagpress41-en","tag-therightplace2be-en","tag-watchcafe-en","tag-watchmaking-en","tag-watchpassport-en","tag-zenith-en","tag-zouzout"],"acf":[],"yoast_head":"\nThe "JC Biver" brand already stirs up envy - Watch Passports by JSH\u00ae %<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/the-jc-biver-brand-already-stirs-up-envy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The "JC Biver" brand already stirs up envy - Watch Passports by JSH\u00ae %\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swiss-watch-passport.ch\/en\/the-jc-biver-brand-already-stirs-up-envy\/\" \/>\n<meta property=\"og:site_name\" content=\"Watch Passports by JSH\u00ae\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/joel.grandjean\" \/>\n<meta property=\"article:published_time\" content=\"2022-02-14T01:14:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-14T20:48:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/02\/JSH-Swiss-Watch-Passport_Jean-Claude-Biver_BW-desk_LR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2044\" \/>\n\t<meta property=\"og:image:height\" content=\"1362\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u270d Joel A. 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Grandjean","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","caption":"\u270d Joel A. Grandjean"},"description":"Chief editor & publisher of the international watch magazine \"Swiss Watch Passport\u00ae (by JSH\u00ae)\" and of the Journal Suisse d'Horlogerie JSH\u00ae (the oldest Swiss Watch Journal founded in 1876). Member of Impressum, PressTourim and Club Suisse de la Presse, this Ivory Coast-born Swiss, descendant of a family of watchmakers, co-founded the magazines Montres Passion & Uhren Welt at Ringier in 1993 with Kenan Tegin, as well as the Prix Montre de l'Ann\u00e9e. Founded in 2005, his press agency 1876 News (formerly T\u00e0G Press +41T) contributes to some twenty media through a network of around ten journalists or experts. These include Journal Suisse d'Horlogerie (2008-2014), Heure Suisse\/Schweiz and Ann\u00e9e Horlog\u00e8re, F\/D\/E (2011-2014), Watchonista.com (2013-2019). In 2019, he founded and chaired \"JSH Archives & Patrimoine\" to relaunch the Swiss watchmaking journal JSH. Then in 2021, he built on his very first editorial venture, the \"bloghorloger.ch\" established on the web in 2003, to come back online with the Swiss Watch Passport\u00ae (by JSH\u00ae). Jo\u00ebl A. Grandjean is a member of the SSC, the Swiss Society of Chronometry, and of the jury of the Prix Ga\u00efa, aka the \"Nobel of watchmaking\" awarded since 1992 by the MIH, Le Mus\u00e9e International de l'Horlogerie in La Chaux-de-Fonds","sameAs":["https:\/\/grandjean.watch","https:\/\/www.facebook.com\/joel.grandjean","https:\/\/www.instagram.com\/grandjean.grammson\/","https:\/\/www.linkedin.com\/in\/joel-a-grandjean-\u270d-5524357\/","https:\/\/x.com\/https:\/\/x.com\/tagpress","https:\/\/www.youtube.com\/@joela.grandjeanprowatchpre906"],"url":"https:\/\/swiss-watch-passport.ch\/en\/author\/joel\/"}]}},"_links":{"self":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/posts\/13372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/comments?post=13372"}],"version-history":[{"count":0,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/posts\/13372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/media\/13361"}],"wp:attachment":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/media?parent=13372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/categories?post=13372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/tags?post=13372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}