{"id":15576,"date":"2022-04-30T18:52:33","date_gmt":"2022-04-30T16:52:33","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/livre-mysteres-dapophis-les-secrets-de-jean-marie-schaller\/"},"modified":"2022-04-30T19:38:12","modified_gmt":"2022-04-30T17:38:12","slug":"the-book-mysteres-dapophis-the-secrets-of-jean-marie-schaller","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/the-book-mysteres-dapophis-the-secrets-of-jean-marie-schaller\/","title":{"rendered":"The Book: &#8220;Myst\u00e8res d&#8217;Apophis&#8221;, the secrets of Jean-Marie Schaller"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Who would have thought that behind the premises of the Ateliers Louis Moinet in Saint-Blaise on the Swiss canton of Neuch\u00e2tel, there is a magical space, with a museum atmosphere, called the <em>&#8220;Imagination Hall&#8221;<\/em>? Is it here that the storyline and the intrigue of this UFO book, between historical thriller and event experience, has been imagined?<\/strong><\/p>\n<p><em>By Jo\u00ebl A. Grandjean \/ <a href=\"https:\/\/www.jsh-journal-suisse-horlogerie.org\">JSH\u00ae Magazine<\/a> &amp; Swiss Watch Passport Editor in chief &amp; publisher<\/em><br \/>\n<em><a href=\"https:\/\/www.instagram.com\/swisswatchpassport\/\">Insta SWP<\/a> | <a href=\"https:\/\/www.instagram.com\/jshmagazine1876\/\">Insta JSH\u00ae<\/a> | <a href=\"https:\/\/www.facebook.com\/JSH1876\/\">Facebook<\/a> | <a href=\"https:\/\/twitter.com\/tagpress\">Twitter<\/a> | <a href=\"https:\/\/www.linkedin.com\/company\/jsh-archives-patrimoine\/\">Linkedin<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1572\" height=\"1082\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/02_JSH-Swiss-watch-Passport-LM_SALLE-IMAGINATION_LR-1.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/02_JSH-Swiss-watch-Passport-LM_SALLE-IMAGINATION_LR-1.jpg 1572w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/02_JSH-Swiss-watch-Passport-LM_SALLE-IMAGINATION_LR-1-300x206.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/02_JSH-Swiss-watch-Passport-LM_SALLE-IMAGINATION_LR-1-600x413.jpg 600w\" sizes=\"auto, (max-width: 1572px) 100vw, 1572px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">L\u2019espace est vaste, vout\u00e9, g\u00e9n\u00e9reusement vitr\u00e9, peupl\u00e9 de vieilles pierres, de tr\u00e9sors historiques, d\u2019objets de collections, d\u2019une biblioth\u00e8que qui, au passage, entre les hommages r\u00e9serv\u00e9s \u00e0 l\u2019horloger Louis Moinet (1768-1853) r\u00e9v\u00e8le quelques anciens num\u00e9ros du Journal Suisse d\u2019Horlogerie<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>&#8220;<em>It is here, along with our suppliers, that we come together to talk about the art of watchmaking<\/em>&#8221; confesses the master of the house, current CEO, Creative Director and founder of the brand. The place is conducive to informal exchanges, product presentations, knowledge sharing and the ecstasies of traveling collectors. The atmosphere lends itself to confidences: Jean-Marie Schaller, during his watchmaking career, was from time to time, under a pseudonym that he will perhaps reveal to me one day under torture, a contributor to the JSH! He is also the author of \u00a0<em>&#8216;<a href=\"https:\/\/mysteres-apophis.com\">Les Myst\u00e8res d&#8217;Apophis<\/a>&#8216;<\/em>, a breathtaking watchmaking thriller, which has been just published by Infofolio\u00a0(ISBN 9782889680245).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><em>&#8220;The two main pillars of Louis Moinet are &#8216;Mechanical Wonders&#8217; and &#8216;Cosmic Art&#8217;. The idea is to push back the known limits, just as Louis Moinet did at the time, for example by inventing the chronograph in 1816 to serve his astronomical observations.&#8221;<\/em> This is how Jean-Marie Schaller introduced the &#8220;exposure&#8221; of his latest creation, the Space Revolution, in the magazine JSH (see <a href=\"https:\/\/issuu.com\/tagpress41\/docs\/2021-1129_jsh-2021-03_v6\">the cover and the dedicated story<\/a>).<\/p>\n<p>Teaching marketing at the HEG in Neuch\u00e2tel after having been a professor at the Sawi, this Jurassian from Corban has returned to his watchmaking roots after a student (London, then New York) and professional (Detroit, Michigan) journey. Author of commercial successes such as the increase from 40 to 260,000 watches per year for Lacoste or the relaunch of Perrelet, he decided to devote himself wholeheartedly to the work of a lifetime in 2004: to rehabilitate the forgotten Louis Moinet. As a history buff, he discovered the tierces counter, an hourly instrument with chronograph functions, which had been invented several years before the word appeared in the vocabulary. Step by step &#8211; there are still so many heritage gems to be brought to light &#8211; he retraced the life and talents of one of the greatest watchmakers of the 19th century.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"970\" height=\"1308\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/03_JSH-Swiss-Watch-Passport-Louis-Moinet-Mysteres-d-apophis-livre-bandeau.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/03_JSH-Swiss-Watch-Passport-Louis-Moinet-Mysteres-d-apophis-livre-bandeau.jpg 970w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/03_JSH-Swiss-Watch-Passport-Louis-Moinet-Mysteres-d-apophis-livre-bandeau-222x300.jpg 222w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/03_JSH-Swiss-Watch-Passport-Louis-Moinet-Mysteres-d-apophis-livre-bandeau-445x600.jpg 445w\" sizes=\"auto, (max-width: 970px) 100vw, 970px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">R\u00e9sum\u00e9 du livre: \u00c0 l\u2019aube du XIXe si\u00e8cle, l\u2019horloger Louis Moinet a la lourde t\u00e2che de pr\u00e9server le Tr\u00e9sor des Rois de France. Afin de mener \u00e0 bien sa mission et de d\u00e9jouer la traque d\u2019Apophis, une secte puissante et sans scrupule, il glisse des messages secrets dans ses cr\u00e9ations horlog\u00e8res destin\u00e9es aux grandes personnalit\u00e9s de son \u00e9poque.\nDeux si\u00e8cles plus tard, la course-poursuite est relanc\u00e9e. Cette fois, c\u2019est James Sinclair qui, face \u00e0 Apophis, doit faire appel \u00e0 toute son imagination pour contrecarrer les desseins de l\u2019organisation du mal.\nSeule l\u2019interpr\u00e9tation des myst\u00e8res de Louis Moinet le permettra. Va-t-il y parvenir?<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1920\" height=\"1340\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/04_JSH-Swiss-Watch-Passport-Louis-Moinet-Mysteres-d-apophis-livre-auteur_black_R.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/04_JSH-Swiss-Watch-Passport-Louis-Moinet-Mysteres-d-apophis-livre-auteur_black_R.jpg 1920w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/04_JSH-Swiss-Watch-Passport-Louis-Moinet-Mysteres-d-apophis-livre-auteur_black_R-300x209.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/04_JSH-Swiss-Watch-Passport-Louis-Moinet-Mysteres-d-apophis-livre-auteur_black_R-600x419.jpg 600w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">L\u2019auteur Jean-Marie Schaller se bat depuis vingt ans pour r\u00e9aliser son r\u00eave: poursuivre l\u2019incroyable histoire de Louis Moinet. Il propose aujourd'hui un roman \u00e0 mi-chemin entre la r\u00e9alit\u00e9 et sa propre imagination.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"2560\" height=\"1545\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/05_JSH-Swiss-Watch-Passport-Louis-Moinet-Mysteres-d-apophis-memoris-alchimia-lm-84-50-ap-wb_high-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/05_JSH-Swiss-Watch-Passport-Louis-Moinet-Mysteres-d-apophis-memoris-alchimia-lm-84-50-ap-wb_high-scaled.jpg 2560w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/05_JSH-Swiss-Watch-Passport-Louis-Moinet-Mysteres-d-apophis-memoris-alchimia-lm-84-50-ap-wb_high-300x181.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/05_JSH-Swiss-Watch-Passport-Louis-Moinet-Mysteres-d-apophis-memoris-alchimia-lm-84-50-ap-wb_high-600x362.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">Chasse au tr\u00e9sor, \u00e0 gagner en lisant de mani\u00e8re m\u00e9ticuleuse et ludique ce thriller-historique: cette montre en or Louis Moinet, mod\u00e8le unique Alchimia (collection Memoris)<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.infolio.ch\/livre\/les-mysteres-dapophis\/\"><span class=\"w-btn-label\">Order The Book<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/mysteres-apophis.com\"><span class=\"w-btn-label\">Treasure of SFr. 40,000<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Who would have thought that behind the premises of the Ateliers Louis Moinet in Saint-Blaise on the Swiss canton of Neuch\u00e2tel, there is a magical space, with a museum atmosphere, called the &#8220;Imagination Hall&#8221;? Is it here that the storyline and the intrigue of this UFO book, between historical thriller and event experience, has been...","protected":false},"author":2,"featured_media":15552,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,3608,3601,34],"tags":[4900,4901,3638,3640,3641,3642,3644,3645,3646,3875,4902,3649,3650,3651,3653,3654,3655,3657,3658,3659],"class_list":["post-15576","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-events-people-en","category-jsh-print","category-actualites-et-news","tag-alchimia-en","tag-apophis-en","tag-cotraitants-en","tag-editorinchief-en","tag-ephj2021-en","tag-fournisseurs-en","tag-horlogerie-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-louis-moinet-en","tag-memoris-en","tag-ppdc-en","tag-prowatch-en","tag-rolex-en","tag-swisswatchpassport-en","tag-tagpress41-en","tag-therightplace2be-en","tag-watchcafe-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Book: &quot;Myst\u00e8res d&#039;Apophis&quot;, the secrets of Jean-Marie Schaller - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/the-book-mysteres-dapophis-the-secrets-of-jean-marie-schaller\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Book: &quot;Myst\u00e8res d&#039;Apophis&quot;, the secrets of Jean-Marie Schaller - Watch Passports by JSH\u00ae\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swiss-watch-passport.ch\/en\/the-book-mysteres-dapophis-the-secrets-of-jean-marie-schaller\/\" \/>\n<meta property=\"og:site_name\" content=\"Watch Passports by JSH\u00ae\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/joel.grandjean\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-30T16:52:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-30T17:38:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/04\/01_JSH-Swiss-Watch-Passport-Louis-Moinet-Mysteres-d-apophis-Jean-Marie-Schaller_LR.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1840\" \/>\n\t<meta property=\"og:image:height\" content=\"1162\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u270d Joel A. 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