{"id":16123,"date":"2022-06-01T13:07:25","date_gmt":"2022-06-01T11:07:25","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/kickstarter-cet-homme-elka-est-capable-de-tout\/"},"modified":"2022-06-01T13:40:07","modified_gmt":"2022-06-01T11:40:07","slug":"kickstarter-elka-a-creative-mind-that-can-do-anything","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/kickstarter-elka-a-creative-mind-that-can-do-anything\/","title":{"rendered":"Kickstarter: “Elka”, a creative mind that can do anything"},"content":{"rendered":"

His 23-year creative career working for a watchmaking group is peppered with leading models, innovative collab’s and, above all, a sample of some of the most audacious “talking pieces”. Suddenly, under the name of Elka Watch & Co, he is launching a deliciously vintage sixties concentrate on Kickstarter.<\/strong><\/p>\n

Jo\u00ebl A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch Editor in Chief<\/em>
\nFollow us on\u00a0Linkedin<\/a> \u2013 Facebook<\/a> \u2013 Insta JSH<\/a> \u2013 Insta SWP<\/a> \u2013 JSH subscriptions<\/a>
\n<\/em><\/p>\n<\/div><\/div>

Kickstarter, June 1st<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
\"\"<\/div>
The ELKA X series is inspired by a flight instrument created by Heuer for the former Elka Watch. The case is based on the design of an old pocket watch<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

He has always been nicknamed “Elka”, to save a little saliva or to avoid having to remember his real name, Hakim El Kadiri. Thus, when his enforced reconversion has brought him to a historical brand directory, the antique company Elka Watch & Co was immediately obvious to him. Better still, it was open to him, it was free and he had no other choice than to give it a soul.<\/p>\n<\/div><\/div>

On June 1, 2022, the Kickstarter<\/a> platform is sharing with its worldwide audience much more than a fundraising project. It is the beginning of an adventure that, after having already written a few pages of Swiss watchmaking history, is about to take off in a very challenging segment, the one of Swiss Made mechanical excellence for less than CHF 2’000. People in the business talk about “volumes”. He replies in terms of the Elka by La Joux Perret automatic caliber (68 hours of power reserve), the Chev\u00e9 Box sapphire crystal (the most complicated to manufacture because it looks like the domed Hezalite in the past), his references to iconic shapes, and dials and bracelets in trend-setting colors and finishings.<\/p>\n

“Elka” is one of those people whose success will delight many people, the ones in his sector, his relatives and even some who could see in him a competitor. For he has left, throughout his missions for others, the precious footprints of competency mixed with sympathy. He had teams behind him, in front of him, packs of workers and colleagues to feed, to animate.<\/p>\n

From now on, his loyal services will be dedicated entirely to his eponymous signature, Elka Watch & Co. He is committed to its codes and history: “This previous Elka Watch was named after Eduard Louis Kiek of Amsterdam. While browsing the archives, I realized that the brand had strong designs having closely associated with other great names in the watch industry<\/em>“. These include Ulysse Nardin, Heuer, Rolex, Minerva…<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div>
Hakim El Kadiri, aka Elka: 23 years of creative career within a major watchmaking group, with a large panel of institutional models and outstanding 'talking pieces'...<\/div><\/div><\/div>
<\/div><\/div>
\"\"<\/div>
In the 1912 issue of Journal Suisse d'Horlogerie (JSH), the announcement of the launch of Elka (registered in La Chaux-de-Fonds in 1918)<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

The craziness of the sixties is alive again today. It has that little touch of magic, of space race, of Beatles and rolling stones. A sepia-toned era not short of rebellious spirits and struggles of all kinds. A time populated by visionaries particularly inspiring for Hakim El Kadiri.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Elka Watch & Co Official<\/span><\/a><\/div><\/div><\/div><\/div>
Elka on Insta<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Ci-dessous, un floril\u00e8ge “Hamilton” de quelques “talking pieces” auquel le talent cr\u00e9atif de Hakim El Kadiri est li\u00e9<\/p>\n<\/div><\/div>

<\/span><\/a>\"\"<\/div>
<\/span><\/a>\"\"<\/div>
<\/span><\/a>\"\"<\/div>
<\/span><\/a>\"\"<\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"His 23-year creative career working for a watchmaking group is peppered with leading models, innovative collab’s and, above all, a sample of some of the most audacious “talking pieces”. Suddenly, under the name of Elka Watch & Co, he is launching a deliciously vintage sixties concentrate on Kickstarter. Jo\u00ebl A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch...","protected":false},"author":2,"featured_media":16073,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,4133,3592,3608,3594,3605],"tags":[3638,3640,4908,3642,3763,4909,3644,3645,3646,4910,4168,4911,3649,3650,3651,3687,3701,3653,3654,3655,4912,3657,3658,3659],"class_list":["post-16123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-1st-en","category-brands","category-events-people-en","category-models-collections","category-wnews","tag-cotraitants-en","tag-editorinchief-en","tag-elka-en","tag-fournisseurs-en","tag-hamilton-en","tag-heuer-en","tag-horlogerie-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-kadiri-en","tag-la-joux-perret-en","tag-minerva-en","tag-ppdc-en","tag-prowatch-en","tag-rolex-en","tag-swatch-group-en","tag-swiss-made-en","tag-swisswatchpassport-en","tag-tagpress41-en","tag-therightplace2be-en","tag-ulysse-nardin-en","tag-watchcafe-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"\nKickstarter: "Elka", a creative mind that can do anything - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/kickstarter-elka-a-creative-mind-that-can-do-anything\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kickstarter: "Elka", a creative mind that can do anything - Watch Passports by JSH\u00ae\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swiss-watch-passport.ch\/en\/kickstarter-elka-a-creative-mind-that-can-do-anything\/\" \/>\n<meta property=\"og:site_name\" content=\"Watch Passports by JSH\u00ae\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/joel.grandjean\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-01T11:07:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-01T11:40:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/06\/00_JSH-Swiss-Watch-Passport-Elka-Watch-Co-Shooting-Nicolas-Carvalho_LR_R.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1718\" \/>\n\t<meta property=\"og:image:height\" content=\"1056\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u270d Joel A. 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Grandjean","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","caption":"\u270d Joel A. Grandjean"},"description":"Chief editor & publisher of the international watch magazine \"Swiss Watch Passport\u00ae (by JSH\u00ae)\" and of the Journal Suisse d'Horlogerie JSH\u00ae (the oldest Swiss Watch Journal founded in 1876). Member of Impressum, PressTourim and Club Suisse de la Presse, this Ivory Coast-born Swiss, descendant of a family of watchmakers, co-founded the magazines Montres Passion & Uhren Welt at Ringier in 1993 with Kenan Tegin, as well as the Prix Montre de l'Ann\u00e9e. Founded in 2005, his press agency 1876 News (formerly T\u00e0G Press +41T) contributes to some twenty media through a network of around ten journalists or experts. These include Journal Suisse d'Horlogerie (2008-2014), Heure Suisse\/Schweiz and Ann\u00e9e Horlog\u00e8re, F\/D\/E (2011-2014), Watchonista.com (2013-2019). In 2019, he founded and chaired \"JSH Archives & Patrimoine\" to relaunch the Swiss watchmaking journal JSH. Then in 2021, he built on his very first editorial venture, the \"bloghorloger.ch\" established on the web in 2003, to come back online with the Swiss Watch Passport\u00ae (by JSH\u00ae). Jo\u00ebl A. Grandjean is a member of the SSC, the Swiss Society of Chronometry, and of the jury of the Prix Ga\u00efa, aka the \"Nobel of watchmaking\" awarded since 1992 by the MIH, Le Mus\u00e9e International de l'Horlogerie in La Chaux-de-Fonds","sameAs":["https:\/\/grandjean.watch","https:\/\/www.facebook.com\/joel.grandjean","https:\/\/www.instagram.com\/grandjean.grammson\/","https:\/\/www.linkedin.com\/in\/joel-a-grandjean-\u270d-5524357\/","https:\/\/x.com\/https:\/\/x.com\/tagpress","https:\/\/www.youtube.com\/@joela.grandjeanprowatchpre906"],"url":"https:\/\/swiss-watch-passport.ch\/en\/author\/joel\/"}]}},"_links":{"self":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/posts\/16123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/comments?post=16123"}],"version-history":[{"count":0,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/posts\/16123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/media\/16073"}],"wp:attachment":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/media?parent=16123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/categories?post=16123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/tags?post=16123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}