{"id":16498,"date":"2022-06-15T19:42:34","date_gmt":"2022-06-15T17:42:34","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/?p=16498"},"modified":"2022-06-30T11:21:20","modified_gmt":"2022-06-30T09:21:20","slug":"alpina-presents-its-very-first-100-recycled-stainless-steel-case","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/alpina-presents-its-very-first-100-recycled-stainless-steel-case\/","title":{"rendered":"Alpina presents its very first 100% recycled stainless steel case"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>In support of World Oceans Day, Alpina presents the Seastrong Diver 300 Automatic Calanda, its first timepiece to feature a 100% recycled stainless steel case, and one of the first in the world to draw on this process. Fitted to a recycled plastic wristband, Alpina\u2019s new diver is available in just 300 units, and is part of a movement to protect our planet and its oceans, in step with the company\u2019s eco-friendly policy. Manufactured by Thyssen Krupp, this PuReSteel recycled stainless steel boasts the highest level of quality currently available on the market, and is primarily sourced from the maritime shipping industry. To mark the occasion, this new Seastrong Diver 300 Automatic pays tribute to the highly symbolic Calanda, the first ship to fly the Swiss flag.<\/p>\n<p><em>A\u00a0 Selection of\u00a0 Ashmita Muthoora \/ @TRP, Public Relations Cabinet<\/em><br \/>\n<em><a href=\"https:\/\/www.instagram.com\/trpublicrelations\/\">Insta<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/trp-public-relations\/\">Linkedin<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/TheRightPlace.ch\/\">Facebook<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Alpina has been taking concrete action to preserve the environment, reduce waste, and protect our coasts since 2020, in a move to shift towards greater eco-friendliness within the watch-making industry. The Seastrong Diver Gyre Automatic range is the latest example of this. A full 70% of its case is made from plastic fishing net debris, while the wristband is crafted from recycled plastic bottles. Its box is also made from recycled plastic (rPET). This year, Alpina has taken its commitment one step further in a gesture of support for World Oceans Day, by unveiling its very first watch to be fitted with a recycled stainless steel case.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"2560\" height=\"1921\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/06\/2022_Alpina_AL-525BBG4VR6_Seastrong_Diver_300_Calanda_PR_HD-scaled.jpg\" class=\"attachment-full size-full\" alt=\"2022_Alpina_AL-525BBG4VR6_Seastrong_Diver_300_Calanda_PR_HD\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/06\/2022_Alpina_AL-525BBG4VR6_Seastrong_Diver_300_Calanda_PR_HD-scaled.jpg 2560w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/06\/2022_Alpina_AL-525BBG4VR6_Seastrong_Diver_300_Calanda_PR_HD-300x225.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/06\/2022_Alpina_AL-525BBG4VR6_Seastrong_Diver_300_Calanda_PR_HD-600x450.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Recycled stainless steel: at the heart of sustainable development\u00a0 Steel is one of the world\u2019s most heavily recycled materials, and is a central component of any sustainably-minded company. Fully recyclable with zero impact on its core properties, this metal can be produced cleanly and recycled without loss: one tonne of recycled steel saves 70% of its weight in energy, and 1.5 times its weight in CO2. Because recycling steel releases very little in the way of carbon dioxide emissions, it meets sustainability and corporate social responsibility criteria.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Available in just 300 units, the Seastrong Diver 300 Automatic Calanda is one of the world\u2019s first watches to feature a recycled stainless steel case. Made from Thyssen Krupp\u2019s ultra-highgrade recycled PuReSteel, it is certified 100% recycled, and boasts one of the highest levels of quality available on the market.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>A tribute to Switzerland at sea<\/strong><\/p>\n<p>Alpina is now bolstering the support it ploughs into protecting Earth\u2019s biggest ecosystem, using recycled steel from the maritime industry as proof of its commitment to the cause. The PuReSteel used in the Seastrong Diver 300 Automatic Calanda is sourced from dismantled maritime carriers. In a tribute to Switzerland, where Alpina was born back in 1883, the Seastrong Diver 300 Automatic Calanda takes on the imagery of the first ship to have ever flown the Swiss flag, dismantled in 1953.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"2560\" height=\"1907\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/06\/Arrival_of_the_Calanda_in_Lisbon_5_May_1941_Credit_Swiss_National_Library_Credit_Annemarie_Clarac-Schwarzenbach-scaled.jpg\" class=\"attachment-full size-full\" alt=\"Arrival_of_the_Calanda_in_Lisbon_5_May_1941_Credit_Swiss_National_Library_Credit_Annemarie_Clarac-Schwarzenbach\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/06\/Arrival_of_the_Calanda_in_Lisbon_5_May_1941_Credit_Swiss_National_Library_Credit_Annemarie_Clarac-Schwarzenbach-scaled.jpg 2560w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/06\/Arrival_of_the_Calanda_in_Lisbon_5_May_1941_Credit_Swiss_National_Library_Credit_Annemarie_Clarac-Schwarzenbach-300x223.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/06\/Arrival_of_the_Calanda_in_Lisbon_5_May_1941_Credit_Swiss_National_Library_Credit_Annemarie_Clarac-Schwarzenbach-600x447.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>A single name, a single number: Calanda, 1. \u2018Calanda\u2019 after the eponymous cargo ship built in 1913, which flew under Switzerland\u2019s flag from 9 April 1941. \u20181\u2019 in a nod to the Calanda having been the very first ship to be recorded on the Swiss Boat Register, assigned Basel as its home and registration port. This was a powerful symbol for a neutral country, which had decided to equip itself with a fleet to ensure supplies could reach it by sea in light of the German and Italian troops encroaching on Greece.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>A diver through and through: <\/strong>Evocative of the rounded curves of a porthole, the Seastrong Diver 300 Automatic Calanda\u2019s recycled stainless steel 42 mm case is polished with a satin finish to the same high standards as a traditional stainless steel case. The unidirectional rotating notched bezel is made from traditional stainless steel with a brushed finish and a 60-minute scale, often used to time immersion and increments. The central hour and minute hands embedded with vintage beige luminescent matter count down the time, complete with a seconds hand with a red triangle tip \u2013 the Alpina logo.<\/p>\n<p>A matte black dial encircles the whole, studded with appliqu\u00e9 indices with the same vintage beige luminescent detailing, and a date window at the three o\u2019clock mark. The Seastrong Diver 300 Automatic Calanda is water-resistant up to 300 metres thanks to its full screw-in case back and crown, embellished with the Seastrong collection\u2019s hallmark motif: Alpina\u2019s beloved mountain peaks, layered under a trident in a nod to the watch&#8217;s deep-sea personality. With its AL-525 automatic movement, the Seastrong Diver 300 Automatic Calanda boasts 38 hours of power reserve.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1200\" height=\"1700\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/06\/2022_Alpina_AL-525BBG4VR6_Seastrong_Diver_300_Automatic_Calanda_Front_HD-1.png\" class=\"attachment-full size-full\" alt=\"2022_Alpina_AL-525BBG4VR6_Seastrong_Diver_300_Automatic_Calanda_Front_HD\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/06\/2022_Alpina_AL-525BBG4VR6_Seastrong_Diver_300_Automatic_Calanda_Front_HD-1.png 1200w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/06\/2022_Alpina_AL-525BBG4VR6_Seastrong_Diver_300_Automatic_Calanda_Front_HD-1-212x300.png 212w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/06\/2022_Alpina_AL-525BBG4VR6_Seastrong_Diver_300_Automatic_Calanda_Front_HD-1-424x600.png 424w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>A commitment to a cause<\/strong><\/p>\n<p>In line with the company\u2019s eco-friendly policy, the new Seastrong Diver 300 Automatic Calanda sits atop a recycled plastic (PET) wristband in harmonious grey and black. Each watch comes in a case entirely made from recycled plastic, alongside a single-page warranty and a certificate of authenticity printed on FSC Recycled-certified paper, thereby cutting back on the amount of paper and ink used. The user guide, meanwhile, has gone paperless, and is available in digital format via a QR code printed on the box\u2019s inner packaging, here too made from recycled plastic bottles (rPET).<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>As part of Alpina\u2019s <a href=\"https:\/\/alpinawatches.com\/pages\/we-shape-the-change\">We Shape the Change<\/a> eco-friendly policy, the Seastrong Diver 300 Automatic Calanda sets out to build awareness of the environmental issues and crisis our planet is currently facing, both within the industry and among the general public.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"Alpina\" href=\"https:\/\/alpinawatches.com\/\"><span class=\"w-btn-label\">Alpina Officiel<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"Alpina Collection\" href=\"https:\/\/alpinawatches.com\/collections\"><span class=\"w-btn-label\">Collections<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"In support of World Oceans Day, Alpina presents the Seastrong Diver 300 Automatic Calanda, its first timepiece to feature a 100% recycled stainless steel case, and one of the first in the world to draw on this process. Fitted to a recycled plastic wristband, Alpina\u2019s new diver is available in just 300 units, and is...","protected":false},"author":67,"featured_media":16479,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,3600],"tags":[],"class_list":["post-16498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-pr-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alpina presents its very first 100% recycled stainless steel case - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/alpina-presents-its-very-first-100-recycled-stainless-steel-case\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alpina presents its very first 100% recycled stainless steel case - 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