{"id":16748,"date":"2022-07-04T20:04:15","date_gmt":"2022-07-04T18:04:15","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/?p=16748"},"modified":"2022-07-04T20:17:25","modified_gmt":"2022-07-04T18:17:25","slug":"czapeks-newest-chapter-in-the-heart-of-watch-country","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/czapeks-newest-chapter-in-the-heart-of-watch-country\/","title":{"rendered":"Czapek&#8217;s newest chapter in the heart of watch country"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Geneva, June 2022. In order to meet the demand from its fans, Czapek &amp; Cie has moved into more spacious, newly renovated premises. The move comes after a period of strong growth for this young, independent watch company. And it represents a major step in the company\u2019s strategy for the future. <\/strong><\/p>\n<p><em>A selection of\u00a0 Ashmita Muthoora \/ @TRP, Public Relations Cabinet<\/em><br \/>\n<em><a href=\"https:\/\/www.instagram.com\/trpublicrelations\/\">Insta<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/trp-public-relations\/\">Linkedin<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/TheRightPlace.ch\/\">Facebook<\/a><\/em><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The company\u2019s new standalone building in La-Chaux-de Fonds, a hub of Swiss watchmaking, houses a large, light-filled room with windows on three sides overlooking the surrounding greenery. It is the inspiring workspace for a growing team of watchmakers tasked with fulfilling Czapek\u2019s surging order book. How this was achieved in a few years is the remarkable story of a young brand that strategically defied the odds in a competitive market.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"2560\" height=\"2048\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/schreyer_2201913-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/schreyer_2201913-scaled.jpg 2560w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/schreyer_2201913-300x240.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/schreyer_2201913-600x480.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">Czapek increases its annual production to 800 timepieces and intends to produce up to 3'000 watches per year (Photo Patrice Schreyer)<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>For a new watchmaker, reaching the five-year mark is crucial. It\u2019s when collectors, who often form the backbone of a company\u2019s clientele, can assume that a brand is successful. Czapek &amp; Cie celebrated its fifth anniversary in 2020. Until that point it had been producing up to 180 timepieces a year. But it now faced a challenge in the form of the coronavirus pandemic. \u201c<em>We had a dramatic choice to make, either pause, like many others, or go into overdrive,<\/em>\u201d says Xavier de Roquemaurel, the company CEO. \u201c<em>We decided to press ahead, because we realized that watch lovers love watches every single day, and they were looking to see what we were doing!<\/em>\u201d<\/p>\n<p>The decision paid up. To proceed with the strategic launch of the Antarctique line, de Roquemaurel recalls \u2013 almost nostalgically now \u2013 having to drive components around the Jura mountains to the Czapek partners who were still working. The company\u2019s fans grew incrementally with each new release of models like the limited editions Antarctique Passage de Drake Roaring Forties or the Viridian Green for Fratello. They were often sold out in a matter of hours. The order books started filling up, too.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"2048\" height=\"2560\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/by-Patrice-Schreyer-Xavier-de-Roquemaurel-CEO-3-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/by-Patrice-Schreyer-Xavier-de-Roquemaurel-CEO-3-scaled.jpg 2048w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/by-Patrice-Schreyer-Xavier-de-Roquemaurel-CEO-3-240x300.jpg 240w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/by-Patrice-Schreyer-Xavier-de-Roquemaurel-CEO-3-480x600.jpg 480w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">Xavier de Roqumaurel \u00a9Czapek-by-Patrice-Schreyer<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>For the team leading the company, the acceleration is gratifying: \u201c<em>Until then, our <\/em>cash burn<em> was like a prairie fire in our backs<\/em>,\u201d de Roquemaurel remembers. \u201c<em>Now we finally glimpsed green spaces and it ushered in Czapek\u2019s second Golden Age.<\/em>\u201d This year, the company will be producing up to 800 timepieces.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1350\" height=\"1080\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/schreyer_2201919-LR.jpg\" class=\"attachment-full size-full\" alt=\"schreyer_2201919 LR\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/schreyer_2201919-LR.jpg 1350w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/schreyer_2201919-LR-300x240.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/schreyer_2201919-LR-600x480.jpg 600w\" sizes=\"auto, (max-width: 1350px) 100vw, 1350px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">New premises in La Chaux-de-Fonds ( Patrice Schreyer photo)<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Growth, however, requires agility and careful handling. To maintain its laser focus on quality, Czapek will continue working with its dedicated manufacturing partners, who are at the high end of the Swiss watchmaking tradition. At the same time, the company aims to ramp up production at the new workshop. \u201c<em>We will bring in more watchmakers, and, if need be, the building next door is also available<\/em>,\u201d says de Roquemaurel.\u00a0 The mid-term goal is to be able to manufacture up to 3,000 watches a year. \u201c<em>It\u2019s ambitious, but Czapek has the know-how and now the space to open its next chapter.<\/em>&#8220;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"Czapek \" href=\"https:\/\/czapek.com\/\"><span class=\"w-btn-label\">Czapek Official<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Geneva, June 2022. In order to meet the demand from its fans, Czapek &amp; Cie has moved into more spacious, newly renovated premises. The move comes after a period of strong growth for this young, independent watch company. And it represents a major step in the company\u2019s strategy for the future. A selection of\u00a0 Ashmita...","protected":false},"author":67,"featured_media":16730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,3600],"tags":[],"class_list":["post-16748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-pr-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Czapek&#039;s newest chapter in the heart of watch country - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/czapeks-newest-chapter-in-the-heart-of-watch-country\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Czapek&#039;s newest chapter in the heart of watch country - 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