{"id":16870,"date":"2022-07-06T18:55:01","date_gmt":"2022-07-06T16:55:01","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/lindependance-du-salon-imagination-neuchatel-des-7-12-septembre-2022\/"},"modified":"2023-05-31T22:41:09","modified_gmt":"2023-05-31T20:41:09","slug":"the-independence-of-the-fair-imagination-neuchatel","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/the-independence-of-the-fair-imagination-neuchatel\/","title":{"rendered":"The independence of the fair Imagination! Neuch\u00e2tel"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>All of the recognised brands that have confirmed their presence give a strong signal to the range of independent and promising labels that will be in Neuch\u00e2tel: Besides its geographical legitimacy, the Imagination fair is already playing the role of an independence booster in the industry.<\/strong><\/p>\n<p><em>By Jo\u00ebl A. Grandjean, <a href=\"https:\/\/www.jsh-journal-suisse-horlogerie.org\">JSH\u00ae Magazine<\/a> &amp; Swiss Watch Passport &#8216;s editor in chief<\/em><br \/>\n<em><a href=\"https:\/\/www.instagram.com\/swisswatchpassport\/\">Insta SWP<\/a> | <a href=\"https:\/\/www.instagram.com\/jshmagazine1876\/\">Insta JSH\u00ae<\/a> | <a href=\"https:\/\/www.facebook.com\/JSH1876\/\">Facebook<\/a> | <a href=\"https:\/\/twitter.com\/tagpress\">Twitter<\/a> | <a href=\"https:\/\/www.linkedin.com\/company\/jsh-archives-patrimoine\/\">Linkedin<\/a><\/em><\/p>\n<\/div><\/div><div class=\"w-separator size_small with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The opportunity for a brand <strong>to retail timepieces during this trade show<\/strong>, in agreement with its local distributor or dealer, should be the ultimate argument to remove any form of hesitation among the reluctants. A damn affordable way to cover the costs of the exhibition and to have a profitable public appearance at no extra cost.<\/p>\n<p>Moreover, for many brands, the idea of confronting these local populations to whom they owe everything, and who are often ignored by the major channels, is a unique characteristic that is worth the move.<\/p>\n<\/div><\/div><div class=\"w-video align_none ratio_16x9 has_iframe\"><div class=\"w-video-h\"><iframe title=\"Youtube video player\" src=\"\/\/www.youtube.com\/embed\/aOTH9RVFnk0?autoplay=0&controls=0&origin=https:\/\/swiss-watch-passport.ch\/en\/&loop=0&mute=0\" allowfullscreen=\"1\" loading=\"lazy\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Independence is on the up<\/strong><\/p>\n<p>At a time when independent watch brands are experiencing an unprecedented boom, at a time when increasingly international brands are realising that their &#8220;terroir&#8221; roots are becoming such a vital argument that they systematically end up claiming their local suppliers to their customers, the &#8220;neutral&#8221; provenance of Imagination&#8217;s organisers makes a difference. It allows those who are annoyed by the conflicts of interest, the cronyism and other informal alliances that either exclude them from the agreed-upon circuits or force them to pledge allegiance to the biggest, to build a serene and secure &#8220;exhibitional&#8221; future.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"649\" height=\"644\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/01_IMAGINATION-VUE-DE-SYNTHESE-1-copie.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/01_IMAGINATION-VUE-DE-SYNTHESE-1-copie.png 649w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/01_IMAGINATION-VUE-DE-SYNTHESE-1-copie-300x298.png 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/01_IMAGINATION-VUE-DE-SYNTHESE-1-copie-600x595.png 600w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/01_IMAGINATION-VUE-DE-SYNTHESE-1-copie-150x150.png 150w\" sizes=\"auto, (max-width: 649px) 100vw, 649px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">In Neuch\u00e2tel, a synthetic picture of the implementation of the Imagination show with, opposite the H\u00f4tel Beaulac, areas in front of the Museum of Art and History<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Neuch\u00e2tel, the undeniable assets of Imagination<\/strong><\/p>\n<p>It is high time to decide to restore its prestige to this original cradle from which the whole industry draws its flavour, its production power and its historical legitimacy: Neuch\u00e2tel city, halfway between Biel, the Vall\u00e9e de Joux and Geneva, Neuch\u00e2tel canton, a territory at the heart of a watchmaking arc including the Jura and Le Locle, and even crossing the borders.<\/p>\n<p>Added to this are the unmistakable delights of the chosen location, its international postcard-like harbour shores, its privatised Beaulac Hotel facing the <a href=\"https:\/\/www.mahn.ch\/en\/\">museum esplanades<\/a> of a building housing the Jaquet Droz automatons.<\/p>\n<p><span style=\"color: #870000;\"><em>(Read below, the topic &#8216;Opinion&#8217;)<\/em><\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"649\" height=\"649\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/03_IMAGINATION-VUE-DE-SYNTHESE-copie.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/03_IMAGINATION-VUE-DE-SYNTHESE-copie.png 649w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/03_IMAGINATION-VUE-DE-SYNTHESE-copie-300x300.png 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/03_IMAGINATION-VUE-DE-SYNTHESE-copie-600x600.png 600w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/03_IMAGINATION-VUE-DE-SYNTHESE-copie-150x150.png 150w\" sizes=\"auto, (max-width: 649px) 100vw, 649px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">Synthesis picture, the Imagination exhibition, top view<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"986\" height=\"654\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/05_IMAGINATION-HOTEL-BEAULAC-2-copie.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/05_IMAGINATION-HOTEL-BEAULAC-2-copie.png 986w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/05_IMAGINATION-HOTEL-BEAULAC-2-copie-300x199.png 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/05_IMAGINATION-HOTEL-BEAULAC-2-copie-600x398.png 600w\" sizes=\"auto, (max-width: 986px) 100vw, 986px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">Exhibitors welcomed at the Hotel Beaulac, which will be entirely \"privatised\" for the Imagination exhibition<\/div><\/div><\/div><div class=\"w-separator size_small with_line width_default thick_1 style_solid color_border align_center\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>New inscriptions in progress<br \/>\n<\/strong><br \/>\nThis central hub can, from 2022 and for the years to come, pull a long-term card out of its sleeve. A &#8220;heart&#8221; asset. So obvious that no brand should refrain from participating, even if other appearances are unquestionably necessary. Especially as the sale of a few pieces in Neuch\u00e2tel, in this magical surroundings, would easily cover the exhibitor&#8217;s costs.<\/p>\n<p>About forty players have already realised it, the others brands are still feeling their way. And what if, in this scene where followership is the rule, a sudden burst of energy from a powerful group in Biel could change the game?<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Some of the brands registered at Imagination<\/strong><\/p>\n<p><a href=\"https:\/\/anonimo.com\">Anonimo<\/a><br \/>\n<a href=\"http:\/\/www.elkawatch.ch\">Elka Watch<\/a> (by Hakim El Kadiri)<br \/>\n<a href=\"https:\/\/www.linkedin.com\/company\/fg-manufacture\/?originalSubdomain=fr\">FG Manufacture<\/a><br \/>\n<a href=\"https:\/\/kellertrading.ch\">Keller Trading<\/a><br \/>\n<a href=\"https:\/\/kerbedanz.com\">Kerbedanz<\/a><br \/>\n<a href=\"https:\/\/keris-time.com\">Keris<\/a><br \/>\n<a href=\"https:\/\/www.linkedin.com\/in\/lionel-ladoire-b10b60124\/?originalSubdomain=ch\">Ladoire<\/a><br \/>\n<a href=\"http:\/\/www.mauronmusy.com\/fr\">Mauron Musy<\/a><br \/>\n<a href=\"https:\/\/narbelandco.com\">Narbel &amp; Co<\/a><br \/>\n<a href=\"https:\/\/www.vincent-calabrese.com\">Vincent Calabrese<\/a> (Co-founder in 1985 of the <a href=\"https:\/\/www.ahci.ch\">AHCI<\/a> Acad\u00e9mie Horlog\u00e8re des Cr\u00e9ateurs Ind\u00e9pendants)<br \/>\n<a href=\"https:\/\/vulcain.ch\">Vulcain<\/a><br \/>\n<a href=\"https:\/\/ymonnet.ch\/\">Yvan Monnet<\/a><br \/>\n<a href=\"https:\/\/xrby.art\">XRby<\/a><\/p>\n<p>(to be continued)<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Preliminary list of partners<\/p>\n<p><a href=\"https:\/\/www.eigenmann-expo.ch\">Eigenmann Expo<\/a><br \/>\n<a href=\"https:\/\/beaulac.ch\/fr\/\">H\u00f4tel Beaulac<\/a><\/p>\n<p>Bianchi &amp; Co.<br \/>\nGalaMax<br \/>\nLemon<br \/>\nMazars<br \/>\nMetalor<br \/>\nPlasmaCom<br \/>\nThe Show Case<br \/>\nUDIMU<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The Swiss watch journal JSH will be distributed at Imagination<\/p>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.jsh-journal-suisse-horlogerie.org\/443209045\/product\/3998012\/jsh-mag-abo-2-\u00e9dition?catid=1341413\"><span class=\"w-btn-label\">Subscription to JSH 1876<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><blockquote>\n<p>Opinion: Neuch\u00e2tel, loin des conflits d&#8217;int\u00e9r\u00eat<\/p>\n<\/blockquote>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><em>The debacle of <a href=\"https:\/\/genevaworld.org\">Baselworld<\/a> and the huge draught that followed the confinement have regenerated the existing exhibition projects. Thus <a href=\"https:\/\/watchesworld.com.mx\/noticias\/siar-summer-experience-2022-todo-listo-para-el-pop-up-de-alta-relojeria-en-mexico\/\">SIAR<\/a>, the Mexican trade fair, has been offered a second date in June 2022. Similarly, <a href=\"https:\/\/www.dubaiwatchweek.com\">Dubai Watch Week<\/a> has never been so associated with a global celebration of watchmaking.<\/em><\/p>\n<p><em>Apart from the recent <a href=\"https:\/\/www.timetowatches.com\/fr\/\">Time To Watches<\/a>, which was held in Geneva as an independent event during the former SIHH, it is clear that <a href=\"https:\/\/www.watchesandwonders.com\/en\/geneva-2022\/event\">Watches &amp; Wonders<\/a> is the preserve of the &#8220;Richemont Group&#8221;, with which the all-powerful <a href=\"https:\/\/www.rolex.com\">Rolex<\/a> has been associated, and that the <a href=\"https:\/\/www.gva-watch-days.com\">Geneva Watch Days<\/a> originate from the leading spirit of a great captain of the sector, the ebullient <a href=\"https:\/\/www.linkedin.com\/in\/jean-christophe-babin-112a5bb9\/?originalSubdomain=it\">Jean-Christophe Babin<\/a>, CEO of the Bulgari Group.<\/em><\/p>\n<p><em>Is this confirmation that informal links are indeed possible? How else to explain the fact that the <a href=\"https:\/\/www.hautehorlogerie.org\">Fondation de la Haute Horlogerie<\/a> hosted three LVMH Group brands, TAG Heuer and Zenith, at its last exhibition in March 2022, while leaving the fourth, Bulgari, &#8220;on the sidelines&#8221;? Some observers, and I belong to them, interpret this as a &#8220;counter-measure&#8221; towards the Bulgari brand which, as indirect concurrence, remains at the origin of the <a href=\"https:\/\/www.gva-watch-days.com\">Geneva Watch Days<\/a> launched\u00a0in the midst of the COVID turmoil.<\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"2291\" height=\"1556\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/JSH-Swiss-Watch-Passport-Imagination-Visuel-publicitaire.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/JSH-Swiss-Watch-Passport-Imagination-Visuel-publicitaire.jpg 2291w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/JSH-Swiss-Watch-Passport-Imagination-Visuel-publicitaire-300x204.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/JSH-Swiss-Watch-Passport-Imagination-Visuel-publicitaire-600x408.jpg 600w\" sizes=\"auto, (max-width: 2291px) 100vw, 2291px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">The Imagination trade fair advertisement, published in the JSH magazine (June-October 2022 edition) #01-2022<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"All of the recognised brands that have confirmed their presence give a strong signal to the range of independent and promising labels that will be in Neuch\u00e2tel: Besides its geographical legitimacy, the Imagination fair is already playing the role of an independence booster in the industry. By Jo\u00ebl A. Grandjean, JSH\u00ae Magazine &amp; Swiss Watch...","protected":false},"author":2,"featured_media":16856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3549],"tags":[3918,4998,3666,4846,3638,3640,4850,4296,3642,4842,4046,3644,4999,4149,5000,3645,3646,3726,5001,5002,4023,3776,3948,3650,3651,5003,5004,3653,3654,3655,3912,3657,4845,3658,3659],"class_list":["post-16870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-baselworld-en","tag-beaulac-en","tag-bienne-en","tag-bulgari-en","tag-cotraitants-en","tag-editorinchief-en","tag-ephj-2022-en","tag-exhibition-en","tag-fournisseurs-en","tag-geneva-en","tag-geneve-en","tag-horlogerie-en","tag-hotel-en","tag-imagination-en-2","tag-jaquet-droz-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-jura-en","tag-locle-2-en","tag-mexique-en","tag-palexpo-en","tag-patek-en","tag-patek-philippe-en","tag-prowatch-en","tag-rolex-en","tag-salon-horloger-en","tag-siar-en","tag-swisswatchpassport-en","tag-tagpress41-en","tag-therightplace2be-en","tag-tudor-en","tag-watchcafe-en","tag-watches-and-wonders-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The independence of the fair Imagination! 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