{"id":17645,"date":"2022-08-01T16:54:14","date_gmt":"2022-08-01T14:54:14","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/?p=17645"},"modified":"2022-08-01T17:57:41","modified_gmt":"2022-08-01T15:57:41","slug":"maurice-lacroix-aikon-tide-benzilla-show-your-true-colours","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/maurice-lacroix-aikon-tide-benzilla-show-your-true-colours\/","title":{"rendered":"Maurice Lacroix Aikon Tide Benzilla: Show your true colours."},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Maurice Lacroix continues to spread the word about its ground-breaking watch, the Aikon #tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla. This special edition watch unites the world of street art and watchmaking, employing an array of vibrant colours. The Aikon #tide Benzilla will be unveiled at the opening of the new Maurice Lacroix boutique in Bangkok on the 1st of July.<\/strong><\/p>\n<p><em>A selection of\u00a0 Ashmita Muthoora \/ @TRP, Public Relations Cabinet<\/em><br \/>\n<em><a href=\"https:\/\/www.instagram.com\/trpublicrelations\/\">Insta<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/trp-public-relations\/\">Linkedin<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/TheRightPlace.ch\/\">Facebook<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The recently launched Aikon #tide represents a new, responsible approach to luxury watchmaking. Made from ocean-bound upcycled plastic, it takes 17 bottles to make one watch and its user-friendly packaging, which means 17 fewer bottles polluting the ocean. The Aikon #tide shares the same attributes as other members of the Aikon family, namely Swiss quality, precision timekeeping, urban styling and high perceived value.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/AIKON_tide_benzilla_lifestyle14-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/AIKON_tide_benzilla_lifestyle14-scaled.jpg 2560w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/AIKON_tide_benzilla_lifestyle14-300x200.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/AIKON_tide_benzilla_lifestyle14-600x400.jpg 600w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">Enlivened with a plethora of eye-popping shades, the 40mm model features a flat sapphire crystal, augmenting readability, and a quartz movement. The dial is adorned with the Thai artist\u2019s 3-eyed character, \u2018LOOOK\u2019, an alien who came from nowhere \nto live among us.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Now, the watch brand from the Swiss Jura has collaborated with ML Crew member, Benzilla, the Thai artist, to create the aptly named Aikon #tide Benzilla. A graduate of Bangkok University, Benzilla studied fine and applied art, however, he is now best known for his colourful street art. His work often juxtaposes swathes of concrete with his distinctive, playful use of colour. He adores using numerous hues in his compositions which is quite surprising for a man who is colour blind. However, he has overcome this potential obstacle through determination, culminating in his extraordinary success. Indeed, this inspiring story and success epitomises Maurice Lacroix\u2019s mindset, #BeYourAikon.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><blockquote>\n<p><em>Benzilla feels a personal connection with the Aikon #tide initiative. The watch brand, in conjunction with #tide, are collecting plastic bottles from the seas surrounding the various islands around Thailand as well as Indonesia and the Philippines.<\/em><\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The new Aikon #tide Benzilla exploits the use of colour to the max. Enlivened with a plethora of eye-popping shades, the 40mm model features a flat sapphire crystal, augmenting readability, and a quartz movement. The dial is adorned with the Thai artist\u2019s 3-eyed character, \u2018LOOOK\u2019, an alien who came from nowhere to live among us. The bezel and crown are dressed in black, while the case body is executed in a vibrant shade of orange. Finally, a funky light blue rubber strap completes the ensemble. Owners of the watch can modify its appearance courtesy of the Easy Strap Exchange system, swapping the strap for an alternative, without the need for tools.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"2560\" height=\"2560\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/AIKON_tide_benzilla_thai_boutique-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/AIKON_tide_benzilla_thai_boutique-scaled.jpg 2560w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/AIKON_tide_benzilla_thai_boutique-300x300.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/AIKON_tide_benzilla_thai_boutique-600x600.jpg 600w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/07\/AIKON_tide_benzilla_thai_boutique-150x150.jpg 150w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">Aikon #tide Benzilla Thai boutique.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Meanwhile, consistent with the brand\u2019s environmentally conscious mindset, the Aikon #tide Benzilla isn\u2019t presented in excessive packaging but instead comes with a colour coordinated mug that can be used again and again and\u2026.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>St\u00e9phane Waser, Managing Director of Maurice Lacroix, remarks, \u201c<em>It is an honour to work with Benzilla, a Thai national and a member of the ML Crew, and it is great to open a new Maurice Lacroix boutique in Bangkok. This is a further example of how we are forging links with this region. Indeed, as part of the Aikon #tide initiative, we are removing plastic waste from the seas surrounding Thailand and beyond, helping to make a difference to the world we all share.<\/em>\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><blockquote>\n<p><em>Now\u2019s the time for everyone to show their true colours and help make our oceans cleaner!<\/em><\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"MauriceLacroix Aikon #tide\" href=\"https:\/\/www.mauricelacroix.com\/ch_en\/\"><span class=\"w-btn-label\">Maurice Lacroix Official<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" title=\"MauriceLacroix Aikon #tide\" href=\"https:\/\/www.mauricelacroix.com\/ch_en\/catalog\/category\/view\/s\/aikon-tide\/id\/79\/\"><span class=\"w-btn-label\">Aikon Tide Collection<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Maurice Lacroix continues to spread the word about its ground-breaking watch, the Aikon #tide, releasing a new variant created in conjunction with Thai artist and ML Crew member, Benzilla. This special edition watch unites the world of street art and watchmaking, employing an array of vibrant colours. The Aikon #tide Benzilla will be unveiled at...","protected":false},"author":67,"featured_media":17639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,3600],"tags":[],"class_list":["post-17645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-pr-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Maurice Lacroix Aikon Tide Benzilla: Show your true colours. - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/maurice-lacroix-aikon-tide-benzilla-show-your-true-colours\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Maurice Lacroix Aikon Tide Benzilla: Show your true colours. - 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