{"id":19004,"date":"2022-09-08T16:29:34","date_gmt":"2022-09-08T14:29:34","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/amandine-11-ans-notre-chroniqueuse-dans-le-new-york-time\/"},"modified":"2022-09-10T16:20:39","modified_gmt":"2022-09-10T14:20:39","slug":"11-year-old-amandine-our-columnist-in-the-new-york-time","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/11-year-old-amandine-our-columnist-in-the-new-york-time\/","title":{"rendered":"11-year-old Amandine: our columnist in the New York Times!"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>This 11-year-old&#8217;s buzz, which is rooted in <a href=\"https:\/\/www.instagram.com\/watch_it_with_amandine\/\">her passion<\/a> for watchmaking, received a huge media boost with almost a <a href=\"https:\/\/swiss-watch-passport.ch\/?attachment_id=18985\">full-page article<\/a> in the <a href=\"https:\/\/www.nytimes.com\/2022\/09\/07\/fashion\/watches-amandine-geneva.html\">New York Times<\/a>. A pool of 10 million subscribers thus received on September 8, 2022, a fresh wave of watchmaking with disarming naturalness..<br \/>\n<\/strong><br \/>\n<em>Jo\u00ebl A. Grandjean, JSH Magazine &amp; Swiss-Watch-Passport.ch editor&#8217;s in chief &amp; publisher<\/em><br \/>\n<em>Follow us on\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/jsh-archives-patrimoine\/\">Linkedin<\/a> \u2013 <a href=\"https:\/\/www.facebook.com\/JSH1876\">Facebook<\/a> \u2013 <a href=\"https:\/\/www.instagram.com\/jshmagazine1876\/\">Insta JSH<\/a> \u2013 <a href=\"https:\/\/www.instagram.com\/swisswatchpassport\/\">Insta SWP<\/a> \u2013 <a href=\"https:\/\/www.jsh-journal-suisse-horlogerie.org\/443209045\/category\/1341413\/abos-pubs\">S\u2019abonner \u00e0 JSH<\/a><\/em><\/p>\n<\/div><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.nytimes.com\/2022\/09\/07\/fashion\/watches-amandine-geneva.html\"><span class=\"w-btn-label\">Online NY Times Version<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>While <a href=\"https:\/\/swiss-watch-passport.ch\/en\/whoareu-interview-jean-christophe-babin-bulgari-groups-ceo\/\">her newest interview<\/a> &#8220;<em>T\u00e9kitoi<\/em>&#8221; has just been posted on our Swiss Watch Passport, with her selfie with Bulgari Group CEO Jean-Christophe Babin as the main photo, Amandine keeps on making the buzz, feeding her Instagram account <a href=\"https:\/\/www.instagram.com\/watch_it_with_amandine\/\">(watch_it_with_amandine<\/a>). Indeed, times are changing to such an extent that the famous Philippe,\u00a0a handsome man nicknamed <a href=\"https:\/\/www.linkedin.com\/in\/philippe-perret-du-cray-051b5025\/\">PPDC<\/a>, regularly gets invitations in his daughter&#8217;s name although his is a 20-year veteran of the sector! Sometimes he even has to &#8220;hustle&#8221; to fulfil his role as a chaperone.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>From JSH to New York Times!<\/strong><\/p>\n<p>Don&#8217;t worry, faced with the phenomenon of a sudden, dazzling fame, caution remains de rigueur and the distance strictly maintained between the projected image and the lived situation. For Amandine remains a &#8220;normal&#8221; little girl who goes to school, applies herself, handles her smartphone with nimble skill, under the watchful eye of her well-supported parents.<\/p>\n<p>The Swiss watchmaking journal JSH 1876 devoted a <a href=\"https:\/\/swiss-watch-passport.ch\/metiers-la-releve-amandine-lapres-generation-z-debarque\/\">double-page<\/a> spread to her in its &#8221; M\u00e9tiers &#8221; section in June 2022, following her <a href=\"https:\/\/www.youtube.com\/watch?v=VzuU6DkUiJE&amp;t=104s\">video appearance<\/a> in the office of Aurel Bacs prior to a leading watch auction of the house Phillips. In September 2022, thanks to her <a href=\"https:\/\/www.nytimes.com\/2022\/09\/07\/fashion\/watches-amandine-geneva.html\">New York Times feature<\/a>, she has become the most unexpected ambassador of Swiss watchmaking excellence.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/09\/02_JSH-Swiss-Watch-Passport-Amandine-reading-Article-New-York-Times-2-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/09\/02_JSH-Swiss-Watch-Passport-Amandine-reading-Article-New-York-Times-2-scaled.jpg 1920w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/09\/02_JSH-Swiss-Watch-Passport-Amandine-reading-Article-New-York-Times-2-225x300.jpg 225w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/09\/02_JSH-Swiss-Watch-Passport-Amandine-reading-Article-New-York-Times-2-450x600.jpg 450w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">New York Times reporter Vivian Morelli has been true to her word. She paints a sensitive and touching portrait of 11-year-old Amandine, who... \"discovers herself here in the pages of one of the most influential newspapers in the world...<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Spontaneous regenerescence &#8211; the new concept<\/strong><\/p>\n<p>Freshness is our fate! At a time when the convenient sclerosis of &#8221; planned obsolescence &#8221; seems to be taunting watchmaking with a lot of connected devices, here is born, almost inadvertently, the concept of &#8221; spontaneous regenerescence &#8220;! Thank you Amandine&#8230;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.nytimes.com\/2022\/09\/07\/fashion\/watches-amandine-geneva.html\"><span class=\"w-btn-label\">New York Time online<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/09\/2022-0908_JSH-Swiss-Watch-Passport-Amandine-Article-New-York-Times-scan.pdf\"><span class=\"w-btn-label\">New York Times Print<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.instagram.com\/watch_it_with_amandine\/\"><span class=\"w-btn-label\">Amandine Instagram<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/09\/03_JSH-Swiss-Watch-Passport-Amandine-photographe-Reto-Albertalli-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/09\/03_JSH-Swiss-Watch-Passport-Amandine-photographe-Reto-Albertalli-scaled.jpg 1920w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/09\/03_JSH-Swiss-Watch-Passport-Amandine-photographe-Reto-Albertalli-225x300.jpg 225w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/09\/03_JSH-Swiss-Watch-Passport-Amandine-photographe-Reto-Albertalli-450x600.jpg 450w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">Reto Albertalli, a photographer dispatched by the New York Times, is showing his shots to Amandine...<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1920\" height=\"2560\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/09\/04_JSH-Swiss-Watch-Passport-Amandine-photographiee-par-Reto-Albertalli-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/09\/04_JSH-Swiss-Watch-Passport-Amandine-photographiee-par-Reto-Albertalli-scaled.jpg 1920w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/09\/04_JSH-Swiss-Watch-Passport-Amandine-photographiee-par-Reto-Albertalli-225x300.jpg 225w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/09\/04_JSH-Swiss-Watch-Passport-Amandine-photographiee-par-Reto-Albertalli-450x600.jpg 450w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">Making-fo: Amandine shot by Reto Albertalli for the New York Times<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"This 11-year-old&#8217;s buzz, which is rooted in her passion for watchmaking, received a huge media boost with almost a full-page article in the New York Times. A pool of 10 million subscribers thus received on September 8, 2022, a fresh wave of watchmaking with disarming naturalness.. Jo\u00ebl A. Grandjean, JSH Magazine &amp; Swiss-Watch-Passport.ch editor&#8217;s in...","protected":false},"author":2,"featured_media":18988,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,4133,3606,3599,3605,3597],"tags":[5193,3638,3640,4661,3642,3644,3645,3646,4622,5194,5195,5196,3649,3650,3651,3653,3654,3655,3657,3658,3659],"class_list":["post-19004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-1st-en","category-communication","category-view","category-wnews","category-whos","tag-buzz-en","tag-cotraitants-en","tag-editorinchief-en","tag-ephj2022","tag-fournisseurs-en","tag-horlogerie-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-medias-en","tag-new-york-times-en","tag-obsolescence-en","tag-philipps-en","tag-ppdc-en","tag-prowatch-en","tag-rolex-en","tag-swisswatchpassport-en","tag-tagpress41-en","tag-therightplace2be-en","tag-watchcafe-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>11-year-old Amandine: our columnist in the New York Times! - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/11-year-old-amandine-our-columnist-in-the-new-york-time\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"11-year-old Amandine: our columnist in the New York Times! - Watch Passports by JSH\u00ae\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swiss-watch-passport.ch\/en\/11-year-old-amandine-our-columnist-in-the-new-york-time\/\" \/>\n<meta property=\"og:site_name\" content=\"Watch Passports by JSH\u00ae\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/joel.grandjean\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-08T14:29:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-10T14:20:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/09\/01_JSH-Swiss-Watch-Passport-Amandine-Article-New-York-Times-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1636\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u270d Joel A. 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Grandjean\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g\",\"caption\":\"\u270d Joel A. Grandjean\"},\"description\":\"Chief editor &amp; publisher of the international watch magazine \\\"Swiss Watch Passport\u00ae (by JSH\u00ae)\\\" and of the Journal Suisse d'Horlogerie JSH\u00ae (the oldest Swiss Watch Journal founded in 1876). Member of Impressum, PressTourim and Club Suisse de la Presse, this Ivory Coast-born Swiss, descendant of a family of watchmakers, co-founded the magazines Montres Passion &amp; Uhren Welt at Ringier in 1993 with Kenan Tegin, as well as the Prix Montre de l'Ann\u00e9e. Founded in 2005, his press agency 1876 News (formerly T\u00e0G Press +41T) contributes to some twenty media through a network of around ten journalists or experts. These include Journal Suisse d'Horlogerie (2008-2014), Heure Suisse\\\/Schweiz and Ann\u00e9e Horlog\u00e8re, F\\\/D\\\/E (2011-2014), Watchonista.com (2013-2019). In 2019, he founded and chaired \\\"JSH Archives &amp; Patrimoine\\\" to relaunch the Swiss watchmaking journal JSH. Then in 2021, he built on his very first editorial venture, the \\\"bloghorloger.ch\\\" established on the web in 2003, to come back online with the Swiss Watch Passport\u00ae (by JSH\u00ae). Jo\u00ebl A. 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