{"id":21281,"date":"2022-12-11T21:23:25","date_gmt":"2022-12-11T20:23:25","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/?p=21281"},"modified":"2022-12-11T21:23:25","modified_gmt":"2022-12-11T20:23:25","slug":"iwc-schaffausen-opens-new-boutique-at-the-iconic-battersea-power-station","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/iwc-schaffausen-opens-new-boutique-at-the-iconic-battersea-power-station\/","title":{"rendered":"IWC Schaffausen opens new boutique at the iconic battersea power station"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>London\/Schaffhausen, 7th December 2022: Swiss luxury watch manufacturer IWC Schaffhausen proudly announces the opening of its new boutique at the legendary <a href=\"https:\/\/batterseapowerstation.co.uk\/\">Battersea<\/a> Power Station.<\/strong><\/p>\n<p><em>Une s\u00e9lection de Shaniah Asha Gibson \/ @TRP, Public Relations Cabinet<\/em><br \/>\n<em><a href=\"https:\/\/www.instagram.com\/trpublicrelations\/\">Insta<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/trp-public-relations\/\">Linkedin<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/TheRightPlace.ch\/\">Facebook<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/jshmagazine1876\/\">Insta JSH<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/swisswatchpassport\/\">Insta SWP<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.jsh-journal-suisse-horlogerie.org\/443209045\/category\/1341413\/abos-pubs\">S\u2019abonner \u00e0 JSH<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"880\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/12\/iwc-boutique-battersea-5-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/12\/iwc-boutique-battersea-5-scaled.jpg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/12\/iwc-boutique-battersea-5-300x200.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/12\/iwc-boutique-battersea-5-600x400.jpg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong> Located within the recently restored London landmark, renowned for innovation and technical ingenuity, the new boutique showcases some of IWC\u2019s latest designs alongside some of the watchmaker\u2019s most iconic timepieces.<\/strong><\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>IWC Schaffhausen officially unveiled the new boutique at London\u2019s Battersea Power Station, with both the IWC CEO, Christoph Grainger-Herr, and the IWC Brand Director for the United Kingdom, Grant Wilson, in attendance. With large glass walls creating an inviting environment and the latest cutting-edge technology, the boutique offers a glimpse into IWC\u2019s future whilst honouring the brand\u2019s innovative craftsmanship and heritage.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>With a total space of 200 square meters, clients are invited to immerse themselves into the world of IWC, where every watch takes center stage with modern, glassless display cases in order to offer a more open and tactile product experience. Discover the latest collections and designs, including the new Portugieser Automatic and Chronograph, the Portofino Automatics, Chronographs, Moon Phase, and the Pilot\u2019s Collection.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>\u201cIWC London Battersea is the first new concept boutique in\u00a0the UK. I am extremely proud to open a boutique in Battersea Power Station \u2013 an iconic landmark development and new urban center for London. We are excited to invite our customers into the fascinating world of IWC watchmaking in this completely unique environment\u201d, says Christoph Grainger-Herr, IWC Schaffhausen CEO.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"913\" height=\"1100\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/12\/Christoph-Grainger-Herr-CEO-of-IWC-Schaffhausen.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/12\/Christoph-Grainger-Herr-CEO-of-IWC-Schaffhausen.jpg 913w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/12\/Christoph-Grainger-Herr-CEO-of-IWC-Schaffhausen-249x300.jpg 249w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/12\/Christoph-Grainger-Herr-CEO-of-IWC-Schaffhausen-498x600.jpg 498w\" sizes=\"auto, (max-width: 913px) 100vw, 913px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"864\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/12\/iwc-boutique-battersea-2-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/12\/iwc-boutique-battersea-2-scaled.jpg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/12\/iwc-boutique-battersea-2-300x196.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2022\/12\/iwc-boutique-battersea-2-600x393.jpg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The boutique also pays tribute to IWC\u2019s legendary engineering innovation, as guests are able to experience the watchmaking process with interactive screens and an immersive presentation about the materials used by IWC. Visitors can also take a moment to relax at the boutique\u2019s bar, where they can discover a bespoke cocktail menu in partnership with Portofino Gin, as well as coffee and other beverages, all of which are sourced through local partners that take a similar approach towards sustainability as IWC. Furthermore, the bar itself can transform into a watchmaking masterclass. Here, guests can have a go at constructing the latest in-house caliber 69 chronograph movement alongside a live stream broadcast directly from the IWC headquarters in Schaffhausen, Switzerland, with an expert watchmaker on hand to guide guests through each step.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>\u201cBattersea Power Station and IWC Schaffhausen have an incredible history which now links us together with a modern twist. Guests can fully immerse themselves into IWC\u2019s world and discover how we engineer some of our most iconic timepieces\u201d, explains Grant Wilson, Brand Director at IWC Schaffhausen UK.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Battersea Power Station and IWC Schaffhausen share many historical links. For example, the plumes of smoke from the power station were used as beacons for RAF pilots returning home during the Second World War. The same pilots were supplied with IWC\u2019s Mark XI timepieces as navigational tool watches. The new boutique\u2019s design also features the power station\u2019s original brickwork, echoing IWC Schaffhausen\u2019s roots, founded by Florentine Ariosto Jones, an American who emigrated to Switzerland in 1868 from Boston, an industrial powerhouse.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.iwc.com\/ch\/en\/home.html\"><span class=\"w-btn-label\">IWC Schaffhausen (Official)<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"London\/Schaffhausen, 7th December 2022: Swiss luxury watch manufacturer IWC Schaffhausen proudly announces the opening of its new boutique at the legendary Battersea Power Station. Une s\u00e9lection de Shaniah Asha Gibson \/ @TRP, Public Relations Cabinet Insta\u00a0|\u00a0Linkedin\u00a0|\u00a0Facebook\u00a0|\u00a0Insta JSH\u00a0|\u00a0Insta SWP\u00a0|\u00a0S\u2019abonner \u00e0 JSH Located within the recently restored London landmark, renowned for innovation and technical ingenuity, the new...","protected":false},"author":67,"featured_media":21229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3600,3605],"tags":[5143,3741],"class_list":["post-21281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pr-releases","category-wnews","tag-boutique-en","tag-iwc-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IWC Schaffausen opens new boutique at the iconic battersea power station - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/iwc-schaffausen-opens-new-boutique-at-the-iconic-battersea-power-station\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IWC Schaffausen opens new boutique at the iconic battersea power station - 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