{"id":21988,"date":"2023-01-07T21:01:25","date_gmt":"2023-01-07T20:01:25","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/?p=21988"},"modified":"2023-01-07T21:01:26","modified_gmt":"2023-01-07T20:01:26","slug":"h-moser-cie-pioneering-the-ultimate-immersive-customer-experience","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/h-moser-cie-pioneering-the-ultimate-immersive-customer-experience\/","title":{"rendered":"H. Moser & Cie, Pioneering the ultimate immersive customer experience"},"content":{"rendered":"

Keeping up with the times and with the pioneering spirit of its founder, Heinrich Moser, H. Moser & Cie. is diving into a new immersive luxury experience for its customers. Using an approach that combines physical, digital, and virtual dimensions, H. Moser & Cie.<\/a> is introducing a cutting-edge, customer-focused solution.<\/strong><\/p>\n

Une s\u00e9lection de Shaniah Asha Gibson \/ @TRP, Public Relations Cabinet<\/em>
\nInsta<\/a>\u00a0|\u00a0Linkedin<\/a>\u00a0|\u00a0Facebook<\/a>\u00a0|\u00a0Insta JSH<\/a>\u00a0|\u00a0Insta SWP<\/a>\u00a0|\u00a0S\u2019abonner \u00e0 JSH<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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Through a holistic ecosystem, including blockchain watch authentication, digital assets, and its dedicated metaverse space, H. Moser & Cie. offers an entirely new definition of service. Pushing its boundaries and stepping out of its comfort zone, H. Moser & Cie. has embarked with select partners, and experts in their fields, to guide the company in its exploration of new technologies enabling enhanced security and deeper user engagement. A whole network has been created for this pioneering exploration of a new world.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Uncharted territory to be explored<\/strong><\/p>\n

In 2020, H. Moser & Cie. was one of the first independent watch brands to launch an e-commerce and CPO platform. True to its adventurous spirit, it continues in this initiative by setting out to conquer Web 3.0. Edouard Meylan, CEO of H. Moser & Cie., explains: “We are at the dawn of a new technological era. For us, it seemed crucial to evolve with our times and to take a clear stance, playing an active role in defining the rules of this still little-known world, while remaining humble, and asking the right questions. Entrepreneurship is in our DNA and we strive to cultivate this philosophy by taking risks and exploring new uncharted territories”.<\/p>\n

H. Moser & Cie. has developed a complete ecosystem that offers blockchain product authentication for enhanced multi-level security and transparency, exclusive privileges enabled by digital assets ownership, and a metaverse space intended to both showcase its products and benefit its customers.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

An app enabling access to a new Moser environment<\/strong><\/p>\n

This large-scale project is multi-layered and mixes physical, digital, and virtual dimensions. It is based on the development of a complete ecosystem structured through a dedicated app allowing watch authentication through blockchain technology, provided by Aura Blockchain Consortium. Through Aura SaaS<\/a>, customers can access complete traceability and transparency through the product’s lifecycle from certification, warranty, insurance, and further customer services. This authentication will eventually be introduced for all Moser watches via the warranty card that is included with each model. Non-speculative digital assets have also been created in the form of NFTs including digital artworks, in particular short \u00abtime capsule\u00bb videos promoting the product and the watchmakers behind it, ultimately sealing forever on the blockchain the moment each watch has completed production.<\/p>\n

Alongside this, H. Moser & Cie. has developed an immersive metaverse experience inviting customers to step into a new Moser universe supported by a mix of tradition and the latest technologies. In this metaverse space, visitors can discover the history of the brand and the manufacture, and meet the Moser team in a new dimension. Designed to enable its customers and its community to enjoy a virtual experience, this metaverse space draws its inspiration from current leading virtual worlds. Designed as a modern, minimalist Swiss chalet, it comprises both classic references to Switzerland as well as specific references to the brand, such as the Rhine Falls (Rheinfall), where the manufacturer has its headquarters. Designed to develop and evolve, this universe opens the doors to the imaginative world of Moser.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

01100111 01100101 01101110 01100101 01110011 01101001 01110011 <\/strong><\/p>\n

This pioneering project centers around a concept watch available as a limited edition of 50 pieces; this timepiece incorporates aesthetic codes from the virtual to the tangible: its 3D printed titanium crown and bezel appear pixelated and are perfectly paired with the watch’s micro-blasted steel case. This is the first piece in an exclusive triptych which will give each owner access to the next two pieces. Christened the Endeavour Centre Seconds Genesis<\/strong>, or 01100111 01100101 01101110 01100101 01110011 01101001 01110011 <\/strong>in binary code, this timepiece is a hybrid product, combining both physical and virtual dimensions.<\/p>\n

Each Genesis timepiece bears a unique QR code engraved on its sapphire crystal that allows to authenticate watch ownership, offering its owner privileged access to the entire dedicated digital and virtual ecosystem, in particular giving them priority to purchase certain future limited editions, membership of the Moser community, and exclusive invitations to brand launch events, and more. This is yet another way that the company is offering added value to its customers within the Moser universe while strengthening its interactions and engagement with them. Both the Genesis timepiece and the associated digital assets will benefit from unrivaled insurance services. Moreover, H. Moser & Cie. recently started accepting direct payment in crypto-currency.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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A network of specialists at H. Moser & Cie.’s side<\/strong><\/p>\n

To accompany it in this leap towards decentralized experiences, H. Moser & Cie. surrounded itself with established prestigious partners. Deloitte Switzerland<\/a> has mobilized key technological and industry leaders to empower H. Moser & Cie. to reimagine the future of luxury watches. These partners are Aura Blockchain Consortium<\/a>, a leader in technological solutions for the luxury goods sector, created by some of the world\u2019s most prestigious luxury groups going beyond traditional frontiers to become a technological hub for the luxury industry; Zurich Switzerland<\/a> to insure the physical product and digital assets for this brand-new hybrid product; Crossmint<\/a> for custody of tokens in a wallet accessible for the first time via a dedicated application; and Salesforce<\/a>, making H. Moser & Cie. one of the first global customers across all industries to benefit from its Web 3.0 management suite.<\/p>\n

The expertise of these partners lends credibility to H. Moser & Cie.’s approach and serves as a guarantee. Each partner shared their know-how to ensure the success of this project, in a brand-new combination of different industries and experiences, forming an infinitely valuable support network around the brand.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Solid Guarantees<\/strong><\/p>\n

Following on from Web 1.0 (the Static Web) and Web 2.0 (the Collaborative Web), we have Web 3.0 (the Ownership Web): “I own therefore I am”. This major evolution enables users to access the digital property without intermediaries. For the exclusive luxury goods sector, it is essential to ensure a reliable long-term approach, by collaborating with the best partners in each field. Designed to be customer-focused and people-oriented, H. Moser & Cie.’s cutting-edge approach is unique. It will enable H. Moser & Cie. to apply the most popular features among its customers to future models to constantly improve customers’ experience, while also enabling them to be part of a passionate community of VIP watch owners. To mark the launch of this project, the brand organized a series of press conferences in its dedicated space in the metaverse \u2013 an unprecedented experience. H. Moser & Cie.’s own unique take on Haute Horlogerie.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

H. Moser & Cie<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Keeping up with the times and with the pioneering spirit of its founder, Heinrich Moser, H. Moser & Cie. is diving into a new immersive luxury experience for its customers. Using an approach that combines physical, digital, and virtual dimensions, H. Moser & Cie. is introducing a cutting-edge, customer-focused solution. Une s\u00e9lection de Shaniah Asha...","protected":false},"author":67,"featured_media":21633,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,3600],"tags":[5461,4385,5372],"class_list":["post-21988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-pr-releases","tag-genesis-en","tag-h-moser-cie-en","tag-montre-en"],"acf":[],"yoast_head":"\nH. 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