{"id":22231,"date":"2023-01-18T02:08:34","date_gmt":"2023-01-18T01:08:34","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/?p=22231"},"modified":"2023-01-18T02:08:35","modified_gmt":"2023-01-18T01:08:35","slug":"jaeger-lecoultre-presents-walk-into-the-dawn","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/jaeger-lecoultre-presents-walk-into-the-dawn\/","title":{"rendered":"Jaeger-Lecoultre presents \u00abwalk into the dawn\u00bb"},"content":{"rendered":"

Celebrating femininity, Jaeger-LeCoultre<\/a>\u2019s new \u2018Walk into the Dawn\u2019 campaign features Anya TaylorJoy in a dreamlike ode to the Rendez-Vous Dazzling Shooting Star. Walking into the dawn elicits the <\/strong>steps that bring us closer to realizing our dreams \u2013 the dreams that we may wish upon a shooting star<\/strong><\/p>\n

Une s\u00e9lection de Shaniah Asha Gibson \/ @TRP, Public Relations Cabinet<\/em>
\nInsta<\/a>\u00a0|\u00a0Linkedin<\/a>\u00a0|\u00a0Facebook<\/a>\u00a0|\u00a0Insta JSH<\/a>\u00a0|\u00a0Insta SWP<\/a>\u00a0|\u00a0S\u2019abonner \u00e0 JSH<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

\"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

In an evocative new video and series of photographs, Anya tells a story without words, in a dance sequence of lightness, elegance, and swirling movement that echoes the flight-path of the shooting star across the dial of the watch.<\/p>\n<\/div><\/div>

Dancing comes naturally to Anya, who trained as a ballerina and has danced in several of her film roles, such as Last Night in Soho and The Queen\u2019s Gambit. Much more than a professional skill, dancing is an essential part of her life, she says: \u201cThe first thing I do every morning is dance \u2013 crazy dancing in my bedroom or kitchen. It makes my spirits soar and sets me up for the day. When I\u2019m dancing is when I feel most alive to all of life\u2019s possibilities.\u201d<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

\u2018Walk into the Dawn\u2019 evokes these possibilities. Fluid and strong, Anya\u2019s movements reflect her personal aesthetic \u2013 sleek and sophisticated, characterful and versatile, reminiscent of the timepiece she wraps around her wrist.<\/p>\n

\u201cThe Rendez-Vous Dazzling Shooting Star is a miniature work of art for the wrist,\u201d says Anya. \u201cThe shooting star on the dial is incredibly romantic and the sparkling blue dial and circles of diamonds make it very glamorous \u2013 and yet I see it as a watch that could be a genuine ally for my daily life, from morning until evening, counting out the beats of the day.\u201d<\/em><\/p>\n<\/div><\/div>

Introduced at Watches & Wonders in 2022, the Rendez-Vous Dazzling Shooting Star was inspired by the wonders of the night sky. Intrigued by the ephemeral beauty of shooting stars, Jaeger-LeCoultre\u2019s watchmakers decided to capture this rare celestial phenomenon in a timepiece. Harnessing their unwavering commitment to creativity\u2013a value shared with our brand ambassador in her acting career\u2013they invented an entirely new mechanism that makes a star shoot across the dial at random intervals, just as real shooting stars streak across the heavens. Enhancing the effect, a sparkling blue aventurine dial is surrounded by a ring of claw-set diamonds\u2013the signature of the Rendez-Vous Dazzling line.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>