{"id":23144,"date":"2023-02-27T13:08:18","date_gmt":"2023-02-27T12:08:18","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/positive-coating-une-entreprise-haute-en-couleurs\/"},"modified":"2023-02-27T13:21:53","modified_gmt":"2023-02-27T12:21:53","slug":"positive-coating-headlights-on-the-know-how-of-a-colorful-company","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/positive-coating-headlights-on-the-know-how-of-a-colorful-company\/","title":{"rendered":"Positive Coating, headlights on the know-how of a colorful company"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Founded in 2004, <a href=\"https:\/\/positivecoating.ch\/?lang=en\">Positive Coating<\/a> distinguishes itself through the development of innovative coating solutions based on PVD (Physical Vapor Deposition) and ALD (Atomic Layer Deposition) technologies, advanced physical and chemical treatments.<\/strong><\/p>\n<p><em>A @TRP, Public Relations Cabinet&#8217;s selection<\/em><br \/>\n<em><a href=\"https:\/\/www.instagram.com\/trpublicrelations\/\">Insta<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/trp-public-relations\/\">Linkedin<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/TheRightPlace.ch\/\">Facebook<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/jshmagazine1876\/\">Insta JSH<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/swisswatchpassport\/\">Insta SWP<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.jsh-journal-suisse-horlogerie.org\/443209045\/category\/1341413\/abos-pubs\">S\u2019abonner \u00e0 JSH<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Located at the heart of a prestigious microtechnology industry, the company contributes to the development of excellent technological products.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"764\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/02\/03_JSH-Swiss-watch-passport-POSITIVE-COATING-ND-5295-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/02\/03_JSH-Swiss-watch-passport-POSITIVE-COATING-ND-5295-scaled.jpg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/02\/03_JSH-Swiss-watch-passport-POSITIVE-COATING-ND-5295-300x174.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/02\/03_JSH-Swiss-watch-passport-POSITIVE-COATING-ND-5295-600x347.jpg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Despite being unknown to the general public, watchmaking subcontractors play an essential role in the watchmaking sector. Watch brands and manufacturers have decided to shed light on these behind-the-scenes professions in recent years. As local production has gained its nobility and the Swiss Made label has become a true added value, it is fashionable to unveil this hidden world of subcontracting and highlight the richness of these collaborations, which are a source of permanent innovation.<\/p>\n<p><strong>From shadow to light<\/strong><\/p>\n<p>Today, no one is fooled: watch brands and even manufacturers carry out certain production operations externally, and their talent lies in their ability to surround themselves with the best companies for the development of their products. Watchmaking suppliers are thus coming out of the shadows and revealing their expertise and know-how. The consumer&#8217;s desire for transparency and traceability has convinced watch brands to share and highlight their partners.<\/p>\n<p>Often developed over several generations, the expertise of Swiss SMEs gives a specific face to today&#8217;s watchmaking industry. With nearly 20 years of existence, Positive Coating is one of these companies that the watchmaking industry is proud of. The company adds color to watch designs: &#8220;<em>Positive Coating colors time.<\/em>&#8221; It is a company with independence at its core, possessing specialized know-how that has combined technologies, expertise, and talent to become an essential and unique company, resolutely focused on innovation.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>A positive and proactive attitude<\/strong><\/p>\n<p>With one of the most active research and development departments in the industry, Positive Coating adopts a proactive approach to propose, anticipate, and prepare for the implementation of tomorrow&#8217;s surface coatings. The company analyzes color and functional treatment trends through a rich and in-depth multi-sectoral approach to offer cutting-edge coatings.<\/p>\n<p>This anticipation is essential for maintaining or gaining market share. Thus, Positive Coating becomes a true force for proposal to its clients. This allows the company to open up paths of diversification that go beyond just watchmaking and luxury and access areas such as Medtech through, in particular, functional coating solutions (encapsulation, coding, conduction).<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"1272\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/02\/02_JSH-Swiss-watch-passport-POSITIVE-COATING-roue-d-horlogerie-3D_ARC01_3-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/02\/02_JSH-Swiss-watch-passport-POSITIVE-COATING-roue-d-horlogerie-3D_ARC01_3-scaled.jpg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/02\/02_JSH-Swiss-watch-passport-POSITIVE-COATING-roue-d-horlogerie-3D_ARC01_3-300x289.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/02\/02_JSH-Swiss-watch-passport-POSITIVE-COATING-roue-d-horlogerie-3D_ARC01_3-600x578.jpg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>From subconstracting to cotraitance<\/strong><\/p>\n<p>Today, independent subcontractors like POSITIVE COATING are more reactive, more creative, and more innovative, and they are recognized and respected partners. Their professions are evolving, and so are their ways of organizing themselves. Brands or component suppliers who used to advocate for the integration of certain know-how at any cost now realize that they were dispersing themselves in professions they knew little about instead of focusing on their areas of expertise.<\/p>\n<p>Having developed a unique know-how, Positive Coating\u00a0can now offer solutions to its clients that they could not easily possess internally. The company anticipates product improvement and development. Positive Coating&#8217;s close collaboration with its clients also allows, in some cases, cost-sharing for research and development to go further, faster.<\/p>\n<p>As such, the evolution from the notion of subcontracting to \u201ccocontracting\u201d makes perfect sense for Positive Coating, which aims to offer its clients creative and innovative solutions perfectly adapted to their needs through close collaboration in the early stages of projects. Additionally, while Positive Coating is an industrial producer of coatings, the company can also customize and precisely respond to its clients&#8217; demands<\/p>\n<p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/De la sous-traitance \u00e0 la cotraitance  Plus r\u00e9actifs, plus cr\u00e9atifs et plus innovants, les sous-traitants ind\u00e9pendants comme Positive Coating sont aujourd\u2019hui reconnus et sont des partenaires respect\u00e9s. Leurs m\u00e9tiers \u00e9voluent et leurs fa\u00e7ons de s\u2019organiser aussi. Des marques ou des fournisseurs de composants pr\u00e9conisaient l\u2019int\u00e9gration \u00e0 tout prix de certains savoir-faire. Ils r\u00e9alisent aujourd\u2019hui qu\u2019ils se dispersaient dans des m\u00e9tiers qu\u2019ils connaissaient mal au lieu de se concentrer sur leurs domaines d\u2019expertise.\"><span class=\"w-btn-label\">Positive Coating Official<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/swiss-watch-passport.ch\/?attachment_id=23140\"><span class=\"w-btn-label\">French Press Release<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Founded in 2004, Positive Coating distinguishes itself through the development of innovative coating solutions based on PVD (Physical Vapor Deposition) and ALD (Atomic Layer Deposition) technologies, advanced physical and chemical treatments. A @TRP, Public Relations Cabinet&#8217;s selection Insta\u00a0|\u00a0Linkedin\u00a0|\u00a0Facebook\u00a0|\u00a0Insta JSH\u00a0|\u00a0Insta SWP\u00a0|\u00a0S\u2019abonner \u00e0 JSH Located at the heart of a prestigious microtechnology industry, the company contributes to...","protected":false},"author":56,"featured_media":23139,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,3503],"tags":[7247],"class_list":["post-23144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-materiaux","tag-ephj2026"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Positive Coating, headlights on the know-how of a colorful company - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/positive-coating-headlights-on-the-know-how-of-a-colorful-company\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positive Coating, headlights on the know-how of a colorful company - 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