{"id":24233,"date":"2023-03-26T01:53:31","date_gmt":"2023-03-26T00:53:31","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/de-bethune-investit-dans-reuge\/"},"modified":"2023-04-05T14:32:24","modified_gmt":"2023-04-05T12:32:24","slug":"de-bethune-invests-in-reuge","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/de-bethune-invests-in-reuge\/","title":{"rendered":"De Bethune Invests in Reuge"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Relationship between <a href=\"https:\/\/www.debethune.ch\/fr\" target=\"_blank\" rel=\"noopener\">De Bethune<\/a> and <a href=\"https:\/\/www.reuge.com\/\" target=\"_blank\" rel=\"noopener\">Reuge<\/a> to expand technical vocabulary and expertise\u00a0 of <\/strong><strong>Sainte-Croix-based masters of mechanical artistry.<\/strong><\/p>\n<p><em>Une s\u00e9lection de Shaniah Asha Gibson \/ @TRP, Public Relations Cabinet<\/em><br \/>\n<em><a href=\"https:\/\/www.instagram.com\/trpublicrelations\/\">Insta<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/trp-public-relations\/\">Linkedin<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/TheRightPlace.ch\/\">Facebook<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/jshmagazine1876\/\">Insta JSH<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/swisswatchpassport\/\">Insta SWP<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.jsh-journal-suisse-horlogerie.org\/443209045\/category\/1341413\/abos-pubs\">S\u2019abonner \u00e0 JSH<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"880\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/03\/Reuge-hiver-1-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/03\/Reuge-hiver-1-scaled.jpg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/03\/Reuge-hiver-1-300x200.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/03\/Reuge-hiver-1-600x400.jpg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>SAINTE-CROIX AND GENEVA, SWITZERLAND<\/strong> (February 2, 2023) \u2013 De Bethune takes great pride in announcing a majority investment in REUGE, the renowned producer of music automaton. De Bethune and Amr AlOtaishan, representatives of the proprietor family and current CEO, confirm the signature of this alliance, under which De Bethune will acquire a majority position in the Reuge manufacture. Together, the two Sainte-Croix-based companies will expand their technical vocabulary, developing synergies to accelerate the renewal of art mechanics. The formal completion of the agreement will take place within the coming weeks.<\/p>\n<p>La M\u00e9canique d&#8217;Art Suisse can warmly thank Dr. Abdul Rahman AlOtaishan for his longstanding support of unique Swiss expertise, recognized by UNESCO as an Intangible World Heritage. Amr AlOtaishan will continue to be a steward of the brand, serving as a strategic advisor and member of the Reuge board.<\/p>\n<p>Denis Flageollet, De Bethune co-founder and Master Watchmaker; Pierre Jacques, De Bethune CEO; Amr AlOtaishan, and the De Bethune team look forward to this new era in the creation of mechanical art.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-popup w-btn-wrapper align_none\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1\" aria-label=\"About De Bethune\" type=\"button\"><span class=\"w-btn-label\">About De Bethune<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">About De Bethune<\/div><div class=\"w-popup-box-content\"><p>De Bethune is an independent Swiss watch manufacturer located in L&#8217;Auberson. Up there, in the pastures of the Swiss Jura mountains, nearly 50 people\u2013the watchmakers, engineers, designers, micro-mechanics, polishers, and decorators following the lead and impetus of Denis Flageollet, founder of the brand and Master Watchmaker\u2013focus on the research and development and realization of technical and aesthetic innovations in the spirit of the great master watchmakers of the 18th century.<\/p>\n<p>Tourbillons, perpetual calendars, chronometers, deadbeat seconds, spherical moons, bridges, wheels, anchors, balance wheels, pinions, balance springs, and screws, but also the cases, dials, floating lugs, hands&#8230; Each component is thought out and manufactured one by one, with particular attention given to even the smallest detail, including the decoration with the famous \u2018C\u00f4tes De Bethune\u2019 and microlight engraving that have become hallmarks.<\/p>\n<p>De Bethune designs develop and manufacture all of its timepieces in-house. Since its foundation, De Bethune has developed no fewer than 30 calibers, unveiled some thirty world premieres, registered numerous patents, and produced 150 one-offs for the most discerning collectors. All over the world, De Bethune timepieces have won the highest distinctions, including the Aiguille d\u2019Or of the Grand Prix d\u2019Horlogerie de Gen\u00e8ve for the Watch of the Year. Today, Denis Flageollet and Pierre Jacques, the company\u2019s CEO, jointly shape the brand\u2019s destiny. A pure style, taut lines, and slim cases are part of the inimitable signature of De Bethune&#8217;s bold creations.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-popup w-btn-wrapper align_none\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1\" aria-label=\"About Reuge\" type=\"button\"><span class=\"w-btn-label\">About Reuge<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">About Reuge<\/div><div class=\"w-popup-box-content\"><p>With more than 155 years of expertise, Reuge manufactures pieces that are technically, acoustically, and aesthetically superlative. Combining the motion of an automaton with an exquisite sonority offers an unparalleled experience of the senses. Forward-thinking and innovation define Reuge just as much as its respect for traditional craftsmanship. The Brand relentlessly seeks new materials, original themes, and groundbreaking acoustics, making way for the contemporary music boxes of the 21st century. Reuge\u2019s ability to transform inanimate metal into emotion continues to enthrall those who seek a true work of art, reaching beyond fleeting trends.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.debethune.ch\/fr\"><span class=\"w-btn-label\">De Bethune (Official)<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.reuge.com\/\"><span class=\"w-btn-label\">Reuge (Official)<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Relationship between De Bethune and Reuge to expand technical vocabulary and expertise\u00a0 of Sainte-Croix-based masters of mechanical artistry. Une s\u00e9lection de Shaniah Asha Gibson \/ @TRP, Public Relations Cabinet Insta\u00a0|\u00a0Linkedin\u00a0|\u00a0Facebook\u00a0|\u00a0Insta JSH\u00a0|\u00a0Insta SWP\u00a0|\u00a0S\u2019abonner \u00e0 JSH SAINTE-CROIX AND GENEVA, SWITZERLAND (February 2, 2023) \u2013 De Bethune takes great pride in announcing a majority investment in REUGE, the...","protected":false},"author":67,"featured_media":23800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3607,3600],"tags":[],"class_list":["post-24233","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eco-news","category-pr-releases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Bethune Invests in Reuge - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/de-bethune-invests-in-reuge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Bethune Invests in Reuge - 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