{"id":24762,"date":"2023-03-29T02:18:34","date_gmt":"2023-03-29T00:18:34","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/label-noir-sengage-sur-la-voie-des-collabs-personnaliser-dans-les-regles-de-lart\/"},"modified":"2023-05-26T13:49:03","modified_gmt":"2023-05-26T11:49:03","slug":"label-noir-goes-the-way-of-collabs-personalizing-to-the-highest-standards","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/label-noir-goes-the-way-of-collabs-personalizing-to-the-highest-standards\/","title":{"rendered":"Label Noir goes the way of collabs: personalizing to the highest standards"},"content":{"rendered":"

The Label Noir<\/a> signature, which has received worldwide media attention for having <\/strong>rubbed shoulders with the most prestigious complications and brands in the world of <\/strong>watchmaking has resolutely turned its back on customization to set itself up as a <\/strong>reference in the world of collabs.<\/strong><\/p>\n

Une s\u00e9lection de Shaniah Asha Gibson \/ @TRP, Public Relations Cabinet<\/em>
\nInsta<\/a>\u00a0|\u00a0Linkedin<\/a>\u00a0|\u00a0Facebook<\/a>\u00a0|\u00a0Insta JSH<\/a>\u00a0|\u00a0Insta SWP<\/a>\u00a0|\u00a0S\u2019abonner \u00e0 JSH<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

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On one hand, brand DNA and registered designs, guarantee a proper identity. On the other hand, in terms of chronometry as well as the Art of finishings, a deep respect for the fundamentals of watchmaking adds to the extreme expertise of the contracting network. In the end, Label Noir’s new positioning generates and maintains the unstoppable flow of ultra-limited series, of pieces revisited in creative and collaborative cobranding mode.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Smart luxury, lust for new perspectives<\/strong><\/p>\n

The ultimate luxury wants to be rare, different, and surprising. A bit like a light that goes out, dipping the desirable object in darkness, and that suddenly comes back on to highlight the secret angles, the meaningful details, the evidence of specificities, as well as the desirability concentrates.<\/p>\n

Label Noir never starts from scratch. The watchmaker and founder of Label Noir, Emmanuel Curti, remains a maestro of contrast. He and his artist-craftsmen offer the “dark” of their creative impulses to the genius of lighting. Serving the absolute needs of brands that, eager to extend the existence of a key model or an iconic collection, venture into the territory of micro-series. Label Noir then increases the number of new insights. An “out of the box” approach, an external perspective… We call it “collabs”, and luckily, it’s quite trendy.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Disruptive and unconventional luxury<\/strong><\/p>\n

At first, in 2011, due to its belonging to the hushed and discreet world of watchmaking contracting, Label Noir was already cultivating its mutual admiration and immersion in other identity territories. While following traditional noble paths, while mastering the age-old nobility of watchmaking, this brand has made disruptiveness its trademark and new coating techniques its credo: the desire for destructuring and the audacity of creative exploration. And always with a touch of rebellion, a zest of off-neatness, beyond the digested conventions.<\/p>\n

The Label Noir brand, emblematic of the longing to be different, leaves the path of the well-trodden path to follow a sideway, to encourage truancy. After satisfying the crazy desires of individuals thirsty for existence through insolent attacks on untouchable myths, Label Noir decides in 2023 to resist the impulses of those who impunity tackle brand DNA\u2019s integrity.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Agreed co-creations<\/strong><\/p>\n

The Geneva-based studio now practices its plural arts along a new focus: unbridled creativity serving an approved co-branding, made of exchanges and conversations with consenting brands. Brands whose character consistency and iconic treasures are just waiting to be enhanced, to radiate even more. With its established ability to satisfy the most improbable desires and fantasies, Label Noir, as a pioneer label, anticipates and embodies the increasingly popular phenomenon of collabs: personalization for micro-series, collections that have been adapted and reimagined.<\/p>\n

Let’s make way for the blending of worlds, for exclusive editions, for limited and numbered versions! Let’s make way for reinvigorated, transcended models and lines.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>