{"id":24790,"date":"2023-05-27T12:15:04","date_gmt":"2023-05-27T10:15:04","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/lady-tortue-si-feminine\/"},"modified":"2023-05-27T22:35:08","modified_gmt":"2023-05-27T20:35:08","slug":"lady-tortue-so-very-feminine","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/lady-tortue-so-very-feminine\/","title":{"rendered":"Lady Tortue, so very feminine"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Is it still possible to manufacture a pure ladies&#8217; watch? Is this still possible without falling into the eternal so-called female reductions of male models? Women know what they want, and even better, what they don&#8217;t want. And for Pia de Chefdebien, what women desire, God ordains!<\/strong><\/p>\n<p><em>\u00a0Jo\u00ebl A. Grandjean, <a href=\"https:\/\/www.jsh-journal-suisse-horlogerie.org\">JSH\u00ae Magazine<\/a> &amp; Swiss Watch Passport&#8217;s editor in chief &amp; publisher<\/em><br \/>\n<em><a href=\"https:\/\/www.instagram.com\/swisswatchpassport\/\">Insta SWP<\/a> | <a href=\"https:\/\/www.instagram.com\/jshmagazine1876\/\">Insta JSH\u00ae<\/a> | <a href=\"https:\/\/www.facebook.com\/JSH1876\/\">Facebook<\/a> | <a href=\"https:\/\/twitter.com\/tagpress\">Twitter<\/a> | <a href=\"https:\/\/www.linkedin.com\/company\/jsh-archives-patrimoine\/\">Linkedin<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Watchmakers can be a bit devious. For behind the so-called unisex trend or the self-righteous attitude of de-gendering often in fact lies the colossal economic power of small Asian wrists. As a result, genuine ladies&#8217; watches today almost have to fight to claim their feminity.<\/p>\n<p><strong>Expectations harvested and fulfilled<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>No stone was left unturned when <a href=\"https:\/\/www.linkedin.com\/in\/philippebelais\/\">Philippe Belais<\/a>, boss of &#8216;Claude Meylan&#8217;, asked his loyal team member Pia de Chefdebien to conceive a feminine timepiece. This watch brand, at ease in its &#8220;suissitude&#8221;, is a Combi\u00e8re of excellency whose distinctive identity runs through the assumed nakedness of the skeleton arts. Here, expectations were fully explored. And everything in the apparent simplicity of what would become the &#8220;<strong>Tortue Lady<\/strong>&#8221; exudes delicacy and refinement. Even in this half-transparency, which doesn&#8217;t show everything and deliberately keeps a few dark shadows.<\/p>\n<p>Lighting up! The in-house caliber 7.75CM17, developed in collaboration with the renowned motor-maker TEC Ebauches from an ETA 2671 movement, allows its rotor to take a long-desired break from the road. By some magic that only master watchmakers can explain, this rotor swings out at 6 o&#8217;clock, as if freed from its constraints, as if infatuated with freedom. Its sunburst guilloch\u00e9 is filled with sparkle as it glides gracefully to and fro.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1115\" height=\"1320\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/05\/JSH-Swiss-Watch-Passport-Claude-Meylan_Tortue-Lady_R-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/05\/JSH-Swiss-Watch-Passport-Claude-Meylan_Tortue-Lady_R-scaled.jpg 1115w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/05\/JSH-Swiss-Watch-Passport-Claude-Meylan_Tortue-Lady_R-253x300.jpg 253w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/05\/JSH-Swiss-Watch-Passport-Claude-Meylan_Tortue-Lady_R-507x600.jpg 507w\" sizes=\"auto, (max-width: 1115px) 100vw, 1115px\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.claudemeylan.ch\/en\/product\/tortue-lady-soleillee\/\"><span class=\"w-btn-label\">Order a &#8220;Lady Tortue&#8221;<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/swiss-watch-passport.ch\/?attachment_id=24778\"><span class=\"w-btn-label\">Lire la page 74 dans JSH Magazine<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"http:\/\/www.claudemeylan.ch\"><span class=\"w-btn-label\">Claude Meylan (Officiel)<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-html\"><div style=\"position:relative;padding-top:max(60%,326px);height:0;width:100%\"><iframe allow=\"clipboard-write\" sandbox=\"allow-top-navigation allow-top-navigation-by-user-activation allow-downloads allow-scripts allow-same-origin allow-popups allow-modals allow-popups-to-escape-sandbox allow-forms\" allowfullscreen=\"true\" style=\"position:absolute;border:none;width:100%;height:100%;left:0;right:0;top:0;bottom:0;\" src=\"https:\/\/e.issuu.com\/embed.html?backgroundColor=%23bc8678&d=jsh_2022-03_210x271_issuu&u=tagpress41\"><\/iframe><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Is it still possible to manufacture a pure ladies&#8217; watch? Is this still possible without falling into the eternal so-called female reductions of male models? Women know what they want, and even better, what they don&#8217;t want. And for Pia de Chefdebien, what women desire, God ordains! \u00a0Jo\u00ebl A. Grandjean, JSH\u00ae Magazine &amp; Swiss Watch...","protected":false},"author":2,"featured_media":24782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,4133,3567,3601,3594,3571],"tags":[5934,5935,3637,3638,3640,3641,5252,3642,3644,3645,3646,5936,3649,3650,3652,3653,3654,5937,4578,3655,4048,3656,3657,3658,3659],"class_list":["post-24790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-1st-en","category-feedback-from-factories","category-jsh-print","category-models-collections","category-movement","tag-belais-en","tag-chefdebien-en","tag-claude-meylan-en","tag-cotraitants-en","tag-editorinchief-en","tag-ephj2021-en","tag-ephj2023-en","tag-fournisseurs-en","tag-horlogerie-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-lady-tortue-en","tag-ppdc-en","tag-prowatch-en","tag-squelette-en","tag-swisswatchpassport-en","tag-tagpress41-en","tag-tec-ebauches-en","tag-tec-group-en","tag-therightplace2be-en","tag-vallee-de-joux-en","tag-vaudaux-en","tag-watchcafe-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lady Tortue, so very feminine - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/lady-tortue-so-very-feminine\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lady Tortue, so very feminine - Watch Passports by JSH\u00ae\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swiss-watch-passport.ch\/en\/lady-tortue-so-very-feminine\/\" \/>\n<meta property=\"og:site_name\" content=\"Watch Passports by JSH\u00ae\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/joel.grandjean\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-27T10:15:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-27T20:35:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2023\/05\/JSH-Swiss-Watch-Passport-Claude-Meylan_Tortue-Lady_back-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"771\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u270d Joel A. 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Founded in 2005, his press agency 1876 News (formerly T\u00e0G Press +41T) contributes to some twenty media through a network of around ten journalists or experts. These include Journal Suisse d'Horlogerie (2008-2014), Heure Suisse\/Schweiz and Ann\u00e9e Horlog\u00e8re, F\/D\/E (2011-2014), Watchonista.com (2013-2019). In 2019, he founded and chaired \"JSH Archives &amp; Patrimoine\" to relaunch the Swiss watchmaking journal JSH. Then in 2021, he built on his very first editorial venture, the \"bloghorloger.ch\" established on the web in 2003, to come back online with the Swiss Watch Passport\u00ae (by JSH\u00ae). Jo\u00ebl A. 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