{"id":29887,"date":"2024-03-08T12:44:50","date_gmt":"2024-03-08T11:44:50","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/no-brand-phenomene-christian-etienne-la-griffe-restauratrice-horloger-suisse\/"},"modified":"2024-03-09T19:11:59","modified_gmt":"2024-03-09T18:11:59","slug":"no-branding-trend-christian-etienne-the-restorative-label-horloger-suisse","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/no-branding-trend-christian-etienne-the-restorative-label-horloger-suisse\/","title":{"rendered":"‘No branding’ trend: Christian Etienne, the restorative label"},"content":{"rendered":"

Appeared in the Journal Suisse d’Horlogerie JSH\u00ae. Was he dreaming of a collection? From Porrentruy, this expert in antique watch restoration is establishing a name for himself by refurbishing a plethora of timepieces for passionate collectors or simple watch enthusiasts.<\/strong><\/p>\n

Jo\u00ebl A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch’s editor in chief & publisher<\/em>
\nSuivre sur Linkedin<\/a> \u2013 Facebook<\/a> \u2013 Insta JSH<\/a> \u2013 Insta SWP<\/a> \u2013 S\u2019abonner \u00e0 JSH<\/a><\/em><\/p>\n<\/div><\/div>

S’abonner au JSH<\/span><\/a><\/div>
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Almost by mistake, by adding his name and workplace to the dial, Christian Etienne founded an eponymous brand<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Master watchmaker Christian Etienne<\/a> also works on private collections for renowned watchmakers, for example assembling Richard Mille’s Tellurium planetarium<\/a>.<\/p>\n

Watchmaking heritage craftsman<\/strong><\/p>\n

Most of Christian Etienne’s time is devoted to preserving antique watches, precious witnesses from the past. Was it the desire to satisfy an eponymous impulse that inspired him to create his own watch collection? We’re talking about a Collection, not a brand. Nonetheless, his name is on the dial, and he breathes into his project his fundamental ethic of sustainability and circularity, which are essential restoration principles aimed both at perpetuating age-old techniques and optimizing the use of existing ressources.<\/p>\n<\/div><\/div>

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Christian Etienne is a watchmaking restoration expert and founder of the Clinique Horlog\u00e8re in Porrentruy<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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Hesitating between a one-off project and a long-term brand<\/em><\/p>\n<\/blockquote>\n<\/div><\/div>

Omega caliber enthusiast<\/strong><\/p>\n

What makes him special? This admirer of the hand-wound Omega 30, a movement that played an indelible role in the watchmaking world, had a few specimens in reserve. His watches, inspired by the 40’s and 50’s, feature these unique, restored calibers, marked by the simplicity and authenticity of a “real true<\/em>” man.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Christian Etienne is an avid fan of the Omega 30 hand-wound mechanical movement, which has left an unforgettable trace in watchmaking history<\/div><\/div><\/div>
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JSH Mag #96<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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Movement Omega 267, N\u00b0 15'235'020, after restoration<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
Christian Etienne (Official)<\/span><\/a><\/div><\/div><\/div><\/div>
Clinique Horlog\u00e8re (Official)<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>