{"id":31981,"date":"2024-08-22T12:17:55","date_gmt":"2024-08-22T10:17:55","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/evenement-europa-star-et-jsh-exposent-leurs-archives-en-commun\/"},"modified":"2024-08-23T00:40:23","modified_gmt":"2024-08-22T22:40:23","slug":"special-event-europa-star-and-jsh-exhibit-their-joint-archives","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/special-event-europa-star-and-jsh-exhibit-their-joint-archives\/","title":{"rendered":"Special event: Europa Star and JSH exhibit their joint archives"},"content":{"rendered":"

For the very first time, more than 240 years of Swiss watch press archives are being physically brought together during Geneva Watch Days<\/a> at the Maison de l’Horlogerie<\/a>. The exhibition is open to the public, brands and enthusiasts.<\/strong><\/p>\n

A Shaniah Asha Gibson’s selection \/ @TRP, Public Relations Cabinet<\/em>
\nInsta<\/a>\u00a0|\u00a0Linkedin<\/a>\u00a0|\u00a0Facebook<\/a>\u00a0|\u00a0Insta JSH<\/a>\u00a0|\u00a0Insta SWP<\/a>\u00a0|\u00a0Subscribe to JSH<\/a><\/em><\/p>\n<\/div><\/div>

28th August to 2nd September, panel on 31st August<\/span><\/a><\/div>
<\/div>
\"\"<\/div>
A la Maison de l'Horlogerie, Gen\u00e8ve. L'occasion unique de se \"frotter\" physiquement aux vieux volumes reli\u00e9s des deux l\u00e9gendes m\u00e9diatiques Europa Star et le Journal suisse d'horlogerie, JSH<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

At the dawn of the 1990s, before watchmaking media aimed at the public at large arrived on kiosks and before the internet took over, two pioneering and historical publications were the focal points of news in the watchmaking and jewellery sectors in Switzerland and abroad. Their role as \u2018\u2019information providers<\/em>\u2018\u2019 makes them essential institutions.<\/p>\n

Geneva Watch Days<\/a>, from 28 August to 2 September 2024<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

As part of the key watchmaking event of the 2024 summer season, the Maison de l’Horlogerie gallery in Geneva is hosting a premiere: more than 240 years of watchmaking information available in old and bound volumes. They come from Europa Star and the Journal suisse d’horlogerie JSH, two legendary media that embody the life of the sector over almost a century and a half.<\/p>\n

Vibrant archives, both physical and digital<\/strong><\/p>\n

For the first time ever, it will be possible to \u2018touch<\/em>\u2019 and \u2018flick through<\/em>\u2019 so many old volumes: a truly rare opportunity to get up close and personal with a key part of the history of watchmaking, which is inextricably intertwined with the history of Switzerland and the world. The Watch Library Foundation, partner of this exhibition, will be showcasing the digital side of the exhibition, allowing visitors to browse through the digitised archive treasures of the two publications.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

<\/span><\/a><\/div>
<\/span><\/a><\/div>
<\/span><\/a><\/div>
<\/span><\/a><\/div>
<\/span><\/a><\/div>
<\/span><\/a><\/div>
<\/span><\/a><\/div>
<\/span><\/a><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
\"\"<\/div>
La Maison de l'Horlogerie \u00e0 Gen\u00e8ve, un concept store ouvert o\u00f9 les fr\u00e8res Alain et Olivier Guttly cr\u00e9ent souvent l'\u00e9v\u00e9nement. Ecrin privil\u00e9gi\u00e9 des \"Watch Caf\u00e9s\", ce lieu accueille l'exposition \"240 d'Archives de Presse\" sign\u00e9e Europa Star et le Journal suisse d'Horlogerie JSH<\/div><\/div><\/div>
<\/div>

Witnesses of inspiring times<\/strong><\/p>\n

The Swiss Watchmaking Journal (JSH) was launched in July 1876 at the Palais de l’Ath\u00e9n\u00e9e in Geneva by the Soci\u00e9t\u00e9 des Arts de Gen\u00e8ve<\/a>, which was celebrating its centenary, following a survey by the Watchmaking Section of the Classe d’Industrie et de Commerce. From 1925 onwards, it has been the official organ of the SSC and, for several decades, that of the Basel Fair. Since 2019, its editor-in-chief stands as journalist Jo\u00ebl A. Grandjean<\/strong><\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

Also in Geneva, in 1927, Hugo Buchser<\/strong>, an entrepreneur and publisher, laid the foundations of Europa Star, a publishing venture dedicated to the whole industry and its international impact. This unbroken legend of the watch and jewellery press has been perpetuated by his grandsons Philippe and Pierre Maillard, and is still in family hands, run by Serge Maillard<\/strong><\/a>, his great-grandson representing the fourth generation, who is also co-founder and chairman of The Watch Library Foundation.<\/p>\n

 <\/p>\n

\n

Panel discussion, Saturday 31 August at 1.30 pm. Venue: GlassBox, Geneva Watch Days<\/em><\/p>\n<\/blockquote>\n<\/div><\/div>

<\/div>

Practical information<\/strong><\/p>\n

Maison de l\u2019Horlogerie<\/a> exhibition
\n24, rue du Cendrier Place Kleberg, Geneva
\nFrom 28 August to 02 September 2024
\nOpening hours: from 10.30 am to 6.30 pm
\n(September 2nd, 6.00 pm)<\/p>\n<\/div><\/div><\/div><\/div><\/div>

\"\"<\/div>
In 1927, Hugo Buchser, a young watchmaking entrepreneur, launched a guide to the industry that would soon become a reference and a tool for the entire sector. An experienced traveller, Buchser then introduced a series of specialized magazines around the world to support the international development of the watchmaking industry. From the 1950s onwards, these included editions in English, French, German, Spanish, Portuguese, Japanese, Chinese, Arabic, Hindi, Urdu, Thai and Russian<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
<\/span><\/a><\/div>
<\/span><\/a><\/div>
<\/span><\/a><\/div>
<\/span><\/a><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div><\/div>

Serge Maillard<\/strong> and Jo\u00ebl A. Grandjean<\/strong>, the current faces of Europa Star and JSH, will share the stories of their respective media, while Martine Depresle<\/strong> will talk about the preservation and accessibility of this heritage through The Watch Library platform. Above all, they will highlight the extent to which illuminating and understanding the past can offer promising perspectives for the future.<\/p>\n<\/div><\/div>

<\/div>