{"id":32190,"date":"2024-09-19T19:00:05","date_gmt":"2024-09-19T17:00:05","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/?p=32190"},"modified":"2024-09-17T21:44:31","modified_gmt":"2024-09-17T19:44:31","slug":"gaia-prize-the-mih-museum-unveils-two-meaningful-timepieces","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/gaia-prize-the-mih-museum-unveils-two-meaningful-timepieces\/","title":{"rendered":"Ga\u00efa Prize: the MIH Museum unveils two meaningful timepieces"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>To celebrate the 50th anniversary of its building, the <a href=\"https:\/\/www.chaux-de-fonds.ch\/en\/musees\/mih\">International Watchmaking Museum<\/a> is unveiling two new creations: the <a href=\"https:\/\/www.chaux-de-fonds.ch\/en\/musees\/mih\">MIH<\/a> Ga\u00efa Series III watch and a special 50th anniversary edition featuring 50 unique dials, hand-guilloch\u00e9 by <a href=\"https:\/\/www.brodbeckguillochage.ch\/manufacture\/\">Georges Brodbeck<\/a>, winner of the 2023 Ga\u00efa Prize<\/strong><\/p>\n<p><em>A Shaniah Asha Gibson\u2019s selection \/ @TRP, Public Relations Cabinet<\/em><br \/>\n<em><a href=\"https:\/\/www.instagram.com\/trpublicrelations\/\">Insta<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/trp-public-relations\/\">Linkedin<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/TheRightPlace.ch\/\">Facebook<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/jshmagazine1876\/\">Insta JSH<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/swisswatchpassport\/\">Insta SWP<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.jsh-journal-suisse-horlogerie.org\/443209045\/category\/1341413\/abos-pubs\">Subscribe to JSH<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-popup w-btn-wrapper align_none\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1\" aria-label=\"Order Ga\u00efa watches\" type=\"button\"><span class=\"w-btn-label\">Order Ga\u00efa watches<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">How to acquire an MIH Ga\u00efa III watch and the special 50th anniversary series?<\/div><div class=\"w-popup-box-content\"><p>Available online starting from September 19 at www.montremih.ch. The selling price for this watch, made in La Chaux-de-Fonds, is set at CHF 3,400 (excluding tax) for the MIH Ga\u00efa III and CHF 5,050 (excluding tax) for the special 50th anniversary series. The MIH Ga\u00efa watch also meets the demand of museum visitors, who wish to acquire a locally produced piece during their visit to this UNESCO World Heritage site. For this reason, it will also be available for purchase at the MIH shop. Moreover, it is expected to be an ideal investment for collectors looking to support the MIH.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" href=\"https:\/\/montremih.ch\"><span class=\"w-btn-label\">MIH Watches (Official)<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><blockquote>\n<p><em>The sale of these creations is intended to fund preservation and promotion efforts for the collections housed by the MIH<\/em><\/p>\n<\/blockquote>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"990\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/JSH-Swiss-Watch-Passport-MIH-Gaia_Xavier-Perrenoud-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/JSH-Swiss-Watch-Passport-MIH-Gaia_Xavier-Perrenoud-scaled.jpg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/JSH-Swiss-Watch-Passport-MIH-Gaia_Xavier-Perrenoud-300x225.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/JSH-Swiss-Watch-Passport-MIH-Gaia_Xavier-Perrenoud-600x450.jpg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Inspired by the previous two series but with a renewed design by <a href=\"https:\/\/www.xjc.ch\/en\/\">XJC<\/a>, aka designer <strong><a href=\"https:\/\/swiss-watch-passport.ch\/en\/history-of-watch-design-an-espresso-with-xavier-perrenoud\/\">Xavier Perrenoud<\/a><\/strong> these models were developed within the MIH restoration workshop and crafted with the help of renowned artisans and companies historically established in the La Chaux-de-Fonds region.<\/p>\n<p>Set to go on sale during the 30th Ga\u00efa Prize ceremony on 19.09.2024 and delivered by the end of the year, the MIH Ga\u00efa Series III watches and the 50th anniversary edition pay tribute, each in their own way, to watchmaking expertise and the museum\u2019s legacy.<\/p>\n<p><strong>The Art of Reference<\/strong><\/p>\n<p>The MIH Ga\u00efa watch embodies the essence and spirit of the place where it was conceived. Original in both form and display, the piece draws inspiration from the museum\u2019s architecture: a brutalist building whose underground structure surprises with its interplay of empty spaces, concrete, and light. This game of hide-and-seek inspired the design of the watch case, a blend of intertwining curves and straight lines.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"880\" height=\"1320\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-Gaia-Watch-Architecture-MIH_\u00a9J-Hoffman-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-Gaia-Watch-Architecture-MIH_\u00a9J-Hoffman-scaled.jpg 880w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-Gaia-Watch-Architecture-MIH_\u00a9J-Hoffman-200x300.jpg 200w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-Gaia-Watch-Architecture-MIH_\u00a9J-Hoffman-400x600.jpg 400w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">Photo MIH, \u00a9J. Hoffman<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The dials of these new editions are inspired by various architectural elements, creating unique and innovative visuals. The straight lines of the MIH Ga\u00efa III series dial evoke the angles of the structure and the visible intersections of the formwork. The chosen blue color also harks back to the first MIH watch model and the museum&#8217;s institutional colors.<\/p>\n<p>The curved lines of the guilloch\u00e9 dial by <strong>Georges Brodbeck<\/strong> reflect the play of curves, rhythm, and light orchestrated by the architecture. The silver, left in its pure form, echoes the raw materiality of the exposed concrete..<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"880\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-MIH-Gaia-50e_Brodbeck_\u00a9MIH-E_Samba-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-MIH-Gaia-50e_Brodbeck_\u00a9MIH-E_Samba-scaled.jpg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-MIH-Gaia-50e_Brodbeck_\u00a9MIH-E_Samba-300x200.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-MIH-Gaia-50e_Brodbeck_\u00a9MIH-E_Samba-600x400.jpg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">Photo MIH, \u00a9E. Samba<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><blockquote>\n<p><em>Each watch is associated with an original, numbered, and signed serigraphy by Xavier Perrenoud<\/em><\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>MIH Ga\u00efa III Series<\/strong><\/p>\n<p>A limited and numbered series of 50 pieces has been produced to celebrate the museum\u2019s jubilee. The dial design is the result of Xavier Perrenoud&#8217;s exploration of the symbolism behind the Ens\u014d, a complex concept in Zen Buddhism represented by a circle that embodies the idea of emptiness through form.<\/p>\n<p>The interplay of solid and empty spaces created by the random stops in the guilloch\u00e9 lines, crafted by Georges Brodbeck, invites a philosophical reflection on the balance of elements. Inspired by this spiritual concept and the curves and light play of the museum\u2019s architecture, the 50th Anniversary Edition dial is made of silver. Each guilloch\u00e9 line, arranged in a graceful arc, is the result of a confident and precise movement, yet its placement is a free interpretation of the artisan hand&#8217;, making every piece unique. These timeless curved forms echo the elegant, ovoid silhouettes of the museum\u2019s characteristic showcases.<\/p>\n<p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1865\" height=\"3840\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-MIH-Montre-Gaia-III_profil-e1726599169309.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1573\" height=\"2352\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-MIH-Gaia-50e_face.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-MIH-Gaia-50e_face.png 1573w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-MIH-Gaia-50e_face-201x300.png 201w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-MIH-Gaia-50e_face-401x600.png 401w\" sizes=\"auto, (max-width: 1573px) 100vw, 1573px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>50th Anniversary Edition<\/strong><\/p>\n<p>A limited and numbered series of 50 pieces has been produced to celebrate the museum\u2019s jubilee. The dial design is the result of Xavier Perrenoud&#8217;s exploration of the symbolism behind the Ens\u014d, a complex concept in Zen Buddhism represented by a circle that embodies the idea of emptiness through form.<\/p>\n<p>The interplay of solid and empty spaces created by the random stops in the guilloch\u00e9 lines, crafted by Georges Brodbeck, invites a philosophical reflection on the balance of elements. Inspired by this spiritual concept and the curves and light play of the museum\u2019s architecture, the 50th Anniversary Edition dial is made of silver. Each guilloch\u00e9 line, arranged in a graceful arc, is the result of a confident and precise movement, yet its placement is a free interpretation of the artisan hand&#8217;, making every piece unique. These timeless curved forms echo the elegant, ovoid silhouettes of the museum\u2019s characteristic showcases.<\/p>\n<p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Partners<\/strong><\/p>\n<p>The first MIH Ga\u00efa watch was created in 2019 through the close collaboration of artisans and companies from La Chaux-de-Fonds, all experts in their field and renowned worldwide for the quality of their work. Winiger Horloger and the Timeforge office were responsible for its design and technical plans.<\/p>\n<p>For the 2024 edition, XJC reimagined and redesigned the watch; Sellita brought it to life with its movement; <a href=\"https:\/\/www.singersa.ch\">Singer<\/a> produced its dial. <a href=\"https:\/\/positivecoating.ch\">Positive Coating<\/a> added color to the MIH Ga\u00efa III series using ALD technology, and <a href=\"https:\/\/www.brodbeckguillochage.ch\/manufacture\/\">Georges Brodbeck<\/a> engraved the 50 silver dials of the special anniversary edition; <a href=\"https:\/\/stila.swiss\">Stila<\/a> provided a custom-made case; <a href=\"https:\/\/www.brasport-group.com\/fr\/house\/brasport\/\">Brasport<\/a> adorned it with an apple leather strap; <a href=\"https:\/\/cornu-cie.ch\">Cornu &amp; Cie<\/a> crafted the clasp, and the <a href=\"https:\/\/www.laboratoiredubois.ch\/fr\/accueil\">Dubois Laboratory<\/a> contributed to its reliability by conducting a series of tests. In partnership with MIH and the artisans from its antique watch restoration workshop, each of these experts worked tirelessly to create a watch that is aesthetic, high-performing, and truly unique.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-popup w-btn-wrapper align_none\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1\" aria-label=\"Ga\u00efa Awards, in brief\" type=\"button\"><span class=\"w-btn-label\">Ga\u00efa Awards, in brief<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">About Ga\u00efa Prize<\/div><div class=\"w-popup-box-content\"><div class=\"page\" title=\"Page 6\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><span>Established in tribute to one of the museum\u2019s first pa<\/span><span>trons, <strong><a href=\"https:\/\/swiss-watch-passport.ch\/en\/maurice-ditisheim-the-gaia-award-honours-him\/\">Maurice Ditisheim<\/a><\/strong>, who was the Chairman of the Board of the Bureau de Contro\u0302le des Ouvrages en Me\u0301taux Pre\u0301cieux, the Gai\u0308a Prize has been awarded since 1993 by the International Watchmaking Museum and, by extension, the City of La Chaux-de-Fonds. This prestigious award is presented to individuals from the industry, artisans, historians, researchers, and scientists. It symbolizes the recognition by peers of the spiritual heirs of the watchmaking culture that permeates the <\/span><span>museum\u2019s collections.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-popup w-btn-wrapper align_none\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1\" aria-label=\"MIH Museum in brief\" type=\"button\"><span class=\"w-btn-label\">MIH Museum in brief<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">MIH, a monumental showcase<\/div><div class=\"w-popup-box-content\"><p>The current building of the International Watchmaking Museum in La Chaux-de-Fonds is the result of a collaborative effort between Zurich architect Pierre Zoelly and local architect George-J. Haefeli. Completed in 1974, this semi-underground structure was designed to securely house the watchmaking heritage while blending seamlessly with the museum park. A combination of concrete and brick, the architecture merges brutalism and terratecture to offer visitors a unique troglodyte experience.<\/p>\n<p>Internationally recognized for its architectural quality, the MIH received the B\u00e9ton Prize in 1977, the Cembureau Prize in 1978, and was named European Museum of the Year in 1978.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"880\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-Architecture-MIH_\u00a9V_Savanyu-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-Architecture-MIH_\u00a9V_Savanyu-scaled.jpg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-Architecture-MIH_\u00a9V_Savanyu-300x200.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2024\/09\/00_JSH-Swiss-Watch-Passport-Architecture-MIH_\u00a9V_Savanyu-600x400.jpg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">Photo MIH, \u00a9V. Savanyu<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"To celebrate the 50th anniversary of its building, the International Watchmaking Museum is unveiling two new creations: the MIH Ga\u00efa Series III watch and a special 50th anniversary edition featuring 50 unique dials, hand-guilloch\u00e9 by Georges Brodbeck, winner of the 2023 Ga\u00efa Prize A Shaniah Asha Gibson\u2019s selection \/ @TRP, Public Relations Cabinet Insta\u00a0|\u00a0Linkedin\u00a0|\u00a0Facebook\u00a0|\u00a0Insta JSH\u00a0|\u00a0Insta...","protected":false},"author":67,"featured_media":32168,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,3608,3602,3600,3605],"tags":[6372,3638,3640,7107,3642,3690,3644,3645,3646,3695,3936,7190,3649,3650,4170,7191,3653,3654,4401,3655,3657,3658,3659],"class_list":["post-32190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-events-people-en","category-gaia-awards","category-pr-releases","category-wnews","tag-brodbeck-en","tag-cotraitants-en","tag-editorinchief-en","tag-ephj2025-en","tag-fournisseurs-en","tag-gaia-en","tag-horlogerie-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-mih-en","tag-musee-en","tag-positive-coating-en","tag-ppdc-en","tag-prowatch-en","tag-sellita-en","tag-stila-en","tag-swisswatchpassport-en","tag-tagpress41-en","tag-therightplace-en","tag-therightplace2be-en","tag-watchcafe-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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