{"id":34341,"date":"2025-01-17T18:18:37","date_gmt":"2025-01-17T17:18:37","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/alatron-murale-secrete-et-omnipresente\/"},"modified":"2025-01-17T18:54:32","modified_gmt":"2025-01-17T17:54:32","slug":"alatron-mural-secretive-and-omnipresent","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/alatron-mural-secretive-and-omnipresent\/","title":{"rendered":"Alatron, mural, secretive and omnipresent"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>The history of this family company can be traced back to the heyday of the Messe Basel, and is still to be found on the most contemporary, trendiest and most popular walls. And even on the walls of factories.<\/strong><\/p>\n<p><em><a href=\"mailto:joel@grandjean.watch\">Jo\u00ebl A. Grandjean<\/a>, JSH Magazine &amp; Swiss-Watch-Passport.ch&#8217;s editor in chief<\/em><br \/>\n<em>Follow us on <a href=\"https:\/\/www.linkedin.com\/company\/jsh-archives-patrimoine\/\">Linkedin<\/a> \u2013 <a href=\"https:\/\/www.facebook.com\/JSH1876\">Facebook<\/a> \u2013 <a href=\"https:\/\/www.instagram.com\/jshmagazine1876\/\">Insta JSH<\/a> \u2013 <a href=\"https:\/\/www.instagram.com\/swisswatchpassport\/\">Insta SWP<\/a> \u2013 <a href=\"https:\/\/www.jsh-journal-suisse-horlogerie.org\/443209045\/category\/1341413\/abos-pubs\">Subsribe to JSH<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none meta_simple\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"742\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2025\/01\/01_JSH-Swiss-Watch-Passport-Alatron-Horloge-Tissot-Mouvement-copie-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2025\/01\/01_JSH-Swiss-Watch-Passport-Alatron-Horloge-Tissot-Mouvement-copie-scaled.jpg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2025\/01\/01_JSH-Swiss-Watch-Passport-Alatron-Horloge-Tissot-Mouvement-copie-300x169.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2025\/01\/01_JSH-Swiss-Watch-Passport-Alatron-Horloge-Tissot-Mouvement-copie-600x337.jpg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><div class=\"w-image-meta\"><div class=\"w-image-title\">As the project's main contractor, Alatron was involved in installing the large Tissot clock in the Place de la Gare, as a gift to the City of La Chaux-de-Fonds. One of the skills of this discreet family company is its ability to undertake crazy projects. Close-up of the calibre<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>This confidential firm is specialised in making, among other things, recognisable wall clocks whose shapes and dials are faithful to the originals, the models worn on the wrist. The fact that these familiar designs, which are often patented and ultra-locked, are passed on for larger volumes means that Alatron&#8217;s discretion borders almost on the paranoid.<\/p>\n<blockquote>\n<p><em>Alatron&#8217;s discretion verges on the paranoid<\/em><\/p>\n<\/blockquote>\n<p>So what brands does this company from La Chaux-de-Fonds work for? It&#8217;s impossible to know, even if you visit the workshops. What you will see is monumental timepieces, whether station or airport clocks that need to be serviced, or functional reproductions of mechanical calibres in working condition, or a test bench to ensure the reliability of the in-house calibre.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Whoops, the news is blown. Yes, Alatron is producing and improving its own large-diameter calibre, inspired by a long family history of inventiveness and ingenuity led by Dr Paolo Spadini. A great man who has just passed away, but whose memory continues to be celebrated by his son Daniel Spadini, CEO and owner of Alatron.<\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><em><strong>L\u00e9gende:<\/strong> Perspective de l\u2019horloge install\u00e9e en face de la gare de la m\u00e9tropole horlog\u00e8re. C\u2019est le design de <a href=\"https:\/\/www.linkedin.com\/in\/lo\u00efc-chatton-0a3670182\/\">Lo\u00efc Chatton<\/a>, alors \u00e9l\u00e8ve en design horloger \u00e0 l\u2019<a href=\"https:\/\/www.cpne.ch\/les-poles\/arts-appliques\/\">\u00e9cole des arts appliqu\u00e9s<\/a> de La Chaux-de-Fonds, qui a \u00e9t\u00e9 retenu. <strong>Caption<\/strong>: A perspective of the clock in front of La Chaux-de-Fonds railway station. The winningdesign was by <a href=\"https:\/\/www.linkedin.com\/in\/lo\u00efc-chatton-0a3670182\/\">Lo\u00efc Chatton<\/a>, who was studying watch design at the <a href=\"https:\/\/www.cpne.ch\/les-poles\/arts-appliques\/\">Ecole des Arts Appliqu\u00e9s<\/a> in La Chaux-de-Fonds.<\/em><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.alatron.ch\"><span class=\"w-btn-label\">Alatron (Official)<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"1047\" height=\"1320\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2025\/01\/00_JSH-Swiss-Watch-Passport-Alatron-Tissot-Horloge-Branding_R-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2025\/01\/00_JSH-Swiss-Watch-Passport-Alatron-Tissot-Horloge-Branding_R-scaled.jpg 1047w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2025\/01\/00_JSH-Swiss-Watch-Passport-Alatron-Tissot-Horloge-Branding_R-238x300.jpg 238w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2025\/01\/00_JSH-Swiss-Watch-Passport-Alatron-Tissot-Horloge-Branding_R-476x600.jpg 476w\" sizes=\"auto, (max-width: 1047px) 100vw, 1047px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/swiss-watch-passport.ch\/?attachment_id=34333\"><span class=\"w-btn-label\">JSH Page 40<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/swiss-watch-passport.ch\/?attachment_id=34335\"><span class=\"w-btn-label\">JSH Page 41<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"The history of this family company can be traced back to the heyday of the Messe Basel, and is still to be found on the most contemporary, trendiest and most popular walls. And even on the walls of factories. Jo\u00ebl A. Grandjean, JSH Magazine &amp; Swiss-Watch-Passport.ch&#8217;s editor in chief Follow us on Linkedin \u2013 Facebook...","protected":false},"author":2,"featured_media":34326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,4133,3567,3601,3568,3571,3605],"tags":[7101],"class_list":["post-34341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-1st-en","category-feedback-from-factories","category-jsh-print","category-markets","category-movement","category-wnews","tag-ephj2025"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Alatron, mural, secretive and omnipresent - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/alatron-mural-secretive-and-omnipresent\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alatron, mural, secretive and omnipresent - Watch Passports by JSH\u00ae\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swiss-watch-passport.ch\/en\/alatron-mural-secretive-and-omnipresent\/\" \/>\n<meta property=\"og:site_name\" content=\"Watch Passports by JSH\u00ae\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/joel.grandjean\" \/>\n<meta property=\"article:published_time\" content=\"2025-01-17T17:18:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-17T17:54:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2025\/01\/02_JSH-Swiss-Watch-Passport-Alatron-Horloge-Tissot-eclatee-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"742\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u270d Joel A. 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Founded in 2005, his press agency 1876 News (formerly T\u00e0G Press +41T) contributes to some twenty media through a network of around ten journalists or experts. These include Journal Suisse d'Horlogerie (2008-2014), Heure Suisse\/Schweiz and Ann\u00e9e Horlog\u00e8re, F\/D\/E (2011-2014), Watchonista.com (2013-2019). In 2019, he founded and chaired \"JSH Archives &amp; Patrimoine\" to relaunch the Swiss watchmaking journal JSH. Then in 2021, he built on his very first editorial venture, the \"bloghorloger.ch\" established on the web in 2003, to come back online with the Swiss Watch Passport\u00ae (by JSH\u00ae). Jo\u00ebl A. 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