{"id":34359,"date":"2025-01-11T00:19:02","date_gmt":"2025-01-10T23:19:02","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/swissness-swiza-au-sommet\/"},"modified":"2025-04-22T13:50:50","modified_gmt":"2025-04-22T11:50:50","slug":"swissness-swiza-at-the-very-top","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/swissness-swiza-at-the-very-top\/","title":{"rendered":"Swissness: Swiza at the very top"},"content":{"rendered":"

“This is the world’s highest luxury boutique”<\/strong><\/em>, confirms <\/strong>St\u00e9phane Linder<\/strong><\/a>, CEO of the <\/strong>Kirchhofer<\/strong><\/a> Group, one of Switzerland’s leading watch distributors.<\/strong> It’s also the place to find <\/strong>Swiza<\/strong><\/a> knives.<\/strong><\/p>\n

Jo\u00ebl A. Grandjean<\/a>, JSH Magazine & Swiss-Watch-Passport.ch’s Editor in chief<\/em>
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Perched on the \u2018roof of Europe\u2019, this showcase faces the famous Jungfrau, a symbolic summit rising to an altitude of 4,158 metres. In addition to the prestigious watch brands that can be purchased here with an altitude certificate, the \u2018High Time\u2019 sales boutique recently became the venue for Swiza’s legendary Swiss knives. This includes the brand-new Urbex, celebrating the 120th anniversary of this former watchmaking brand, which has decidedly refocused on its cutlery DNA.<\/p>\n

In addition to its traditionally \u2018private label\u2019 production, the Jura-based brand is making inroads on the market, often alongside prestige timepieces, with products that are truly desirable: the top-of-the-range Legacies collection has now been joined by three versions of the Urbex, Lava, Mirage and Canoy.<\/p>\n<\/div><\/div><\/div><\/div><\/div>

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Urbex, a trinity of atmospheres<\/strong><\/p>\n

The Urbex, with its three adventure territories – the sand dunes for the Mirage version, the volcanic landscapes for the Lava and the green stretches for the Canopy – was developed at Biwi, an industrial pearl in the Jura known for its micro-precision and innovative materials. Like Bioroc, a high-performance composite that blends carbon fibres and bio-sourced materials to offer unequalled resistance to impacts and scratches. And Vulcarbone, a high-tech rubber developed exclusively by the Del\u00e9mont-based company. It guarantees reliable ergonomics and exceptional durability. What’s more, the bodies of Swiza knives – the parts that make up the blades and tools – are lifetime warranted!<\/p>\n<\/div><\/div>

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Urbex Collection<\/span><\/a><\/div><\/div><\/div><\/div>
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Coutellerie des Halles in Neuch\u00e2tel<\/strong><\/p>\n

Organis\u00e9s dans ce haut-lieu de la \u00abcout\u2019horlogerie<\/a>\u00bb par ProWaTCH<\/a>, Savoirs & Culture Horlogers suisses et le Journal suisse d\u2019Horlogerie JSH<\/a>, les WatCH Caf\u00e9s permettent la rencontre entre Fabio Monti<\/a>, nouveau CEO de Swiza et Patrick Goussard, coutelier et h\u00f4te de l\u2019\u00e9v\u00e9nement. D\u00e9sormais les Legacies et les Urbex ont pignon sur rue, Place des Halles.<\/p>\n

Organised in this mecca of \u2018cout’horlogerie<\/a>\u2019 by ProWaTCH<\/a>, Savoirs & Culture Horlogers suisses and the Journal suisse d’Horlogerie JSH<\/a>, the WatCH Caf\u00e9s provide an opportunity for Fabio Monti<\/a>, the new CEO of Swiza, to meet Patrick Goussard, the cutler and host of the event. From now on, the Legacies and the Urbex will have their street address at Place des Halles.<\/p>\n<\/div><\/div>

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Swiza (Official)<\/span><\/a><\/div>
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Jungfrau (Official)<\/span><\/a><\/div>
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Kirchhofer (Official)<\/span><\/a><\/div><\/div><\/div><\/div>
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Fabio Monti (g), CEO de Swiza, de passage aux WatCH Caf\u00e9s de Neuch\u00e2tel, en compagnie de Luc Tissot, CEO de Milus et Pr\u00e9sident de la Tissot Economic Foundation.<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>
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