{"id":34900,"date":"2025-03-19T20:50:57","date_gmt":"2025-03-19T19:50:57","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/pragma-p1-perseverance-swiss-watchmaker\/"},"modified":"2025-03-19T21:02:06","modified_gmt":"2025-03-19T20:02:06","slug":"pragma-p1-perseverance-swiss-watchmaker","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/pragma-p1-perseverance-swiss-watchmaker\/","title":{"rendered":"Pragma P1, Perseverance"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>At <a href=\"https:\/\/pragma-watches.ch\" target=\"_blank\" rel=\"noopener\">Pragma<\/a>, we believe a watch is far more than a tool to tell time: it is the embodiment of expertise, respect, and innovation. Our debut collection, P1 &#8211; Perseverance, is the purest expression of these values, blending cutting-edge materials, technical excellence, and an uncompromising commitment to transparency that sets a new standard for modern luxury watchmaking.<\/strong><\/p>\n<p><em>Original source: <a href=\"http:\/\/ideateams.ch\">ideateams.ch<\/a>, Fran\u00e7oise Bezzola<br \/>\nA Shaniah Asha Gibson&#8217;s section \/ @TRP, Cabinet <\/em><i>d\u2019\u00e9critures et d\u2019influence<\/i><br \/>\n<em><a href=\"https:\/\/www.instagram.com\/trpublicrelations\/\">Insta<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/trp-public-relations\/\">Linkedin<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/TheRightPlace.ch\/\">Facebook<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/jshmagazine1876\/\">Insta JSH<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/swisswatchpassport\/\">Insta SWP<\/a>\u00a0|\u00a0<a href=\"https:\/\/jsh-journal-suisse-horlogerie.org\/boutique-online-shop#!\/products\/jsh%C2%AE-mag--0x7c--abo--0x28-2-%C3%A9dition-0x29-\">Subscribe to JSH<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div class=\"w-image-h\"><img decoding=\"async\" width=\"919\" height=\"613\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2025\/03\/Perseverance-01-Solar-Stainless-Steel-Granite-Gray-Dial-P1-St-Ch01_3.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2025\/03\/Perseverance-01-Solar-Stainless-Steel-Granite-Gray-Dial-P1-St-Ch01_3.jpg 919w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2025\/03\/Perseverance-01-Solar-Stainless-Steel-Granite-Gray-Dial-P1-St-Ch01_3-300x200.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2025\/03\/Perseverance-01-Solar-Stainless-Steel-Granite-Gray-Dial-P1-St-Ch01_3-600x400.jpg 600w\" sizes=\"auto, (max-width: 919px) 100vw, 919px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Swiss craftsmanship and mechanical originality<\/strong><\/p>\n<p>Designed, manufactured, and assembled entirely in Switzerland, the P1 &#8211; Perseverance collection is powered by the Pragma Caliber 1031-1, developed in collaboration with Chronode SA. This COSC-certified automatic movement features: 60-hour power reserve, variable inertia balance for enhanced precision, rotating disk displays for both date and small seconds\u2014 a signature Pragma innovation, 278 components, 41 jewels, Bridges and baseplate crafted from 100% recycled Grade 5 titanium by <a href=\"https:\/\/www.panatere.com\">Panatere SA<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><b>A transparent approach to luxury<\/b><\/p>\n<p>Every component is fully traceable, and every partner involved is disclosed. The sourcing story and technical specifications behind each material are accessible via a dedicated product page.<\/p>\n<p>This radical transparency is at the heart of Pragma\u2019s philosophy: Respecting clients, elevating Swiss craftsmanship, and minimizing environmental impact setting a new benchmark in watchmaking.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><b>Sustainable Swiss Materials<\/b><\/p>\n<p>The 39mm case is crafted from Solar Stainless Steel, an industry-first alloy developed by Panatere SA. Produced from 100% recycled steel and melted using solar energy, this pioneering material significantly reduces the carbon footprint of each timepiece.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><span style=\"font-weight: 400;\">The strap is designed with cutting-edge sustainable materials: <\/span><strong>Cordura re\/cor\u2122<\/strong> RN66, high-performance recycled nylon fabric, offering durability and comfort.\u00a0<strong>Reishi\u2122 (Fine Mycelium\u2122)<\/strong>, a\u00a0next-generation biofabricated alternative to leather, developed by <a href=\"https:\/\/www.mycoworks.com\">MycoWorks<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><b>Materials and partners summary<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Case:<\/b><span style=\"font-weight: 400;\"> Solar Stainless Steel by Panatere SA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Movement:<\/b><span style=\"font-weight: 400;\"> Chronode SA, with <\/span>100% recycled titanium<span style=\"font-weight: 400;\"> components by Panatere SA<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Strap:<\/b><span style=\"font-weight: 400;\"> CORDURA re\/cor\u2122 RN66 (recycled nylon) with <\/span>Reishi\u2122 interior lining<span style=\"font-weight: 400;\"> (Fine Mycelium\u2122) by MycoWorks<\/span><\/li>\n<li><b>Crystal:<\/b><span style=\"font-weight: 400;\"> Sapphire, anti-reflective coating<\/span><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-popup w-btn-wrapper align_none\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1\" aria-label=\"Join Us at Our Upcoming Events\" type=\"button\"><span class=\"w-btn-label\">Join Us at Our Upcoming Events<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">Our Upcoming Events<\/div><div class=\"w-popup-box-content\"><p><span style=\"font-weight: 400;\">We are thrilled to unveil the <\/span><b>P1 &#8211; Perseverance<\/b><span style=\"font-weight: 400;\"> collection in its <\/span><b>final production form<\/b><span style=\"font-weight: 400;\"> during <\/span><b>Time to Watches 2025 in Geneva<\/b><span style=\"font-weight: 400;\">. This marks a defining moment for Pragma and the future of <\/span><b>sustainability and transparency in Swiss watchmaking<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><b>Time to Watches<\/b><span style=\"font-weight: 400;\"> \u2013 April 1-6, Geneva<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \ud83d\udccd <\/span><b>RSVP Here<\/b><span style=\"font-weight: 400;\"> \u2192 <\/span><a href=\"https:\/\/calendly.com\/pragma-watches\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/calendly.com\/pragma-watches<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Beyond just presenting a new timepiece, this event is about <\/span><b>sharing our story, our people, and the process behind our work<\/b><span style=\"font-weight: 400;\">\u2014offering visitors a rare and authentic insight into what makes Pragma different.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, we are excited to host a <\/span><b>special evening during Watches &amp; Wonders week in Geneva<\/b><span style=\"font-weight: 400;\"> in collaboration with <\/span><b>The Wilde Gallery<\/b><span style=\"font-weight: 400;\">. Join us for an exclusive celebration of our journey and innovation.<\/span><\/p>\n<p><b>Celebration at The Wilde Gallery<\/b><span style=\"font-weight: 400;\"> \u2013 April 1, Geneva<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> \ud83d\udccd <\/span><b>RSVP Here<\/b><span style=\"font-weight: 400;\"> \u2192 <\/span><a href=\"https:\/\/www.addevent.com\/event\/Aw24801169\"><span style=\"font-weight: 400;\">https:\/\/www.addevent.com\/event\/Aw24801169<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-popup w-btn-wrapper align_none\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1\" aria-label=\"Pragma Watches in brief\" type=\"button\"><span class=\"w-btn-label\">Pragma Watches in brief<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">About Pragma Watches<\/div><div class=\"w-popup-box-content\"><p>Founded in Switzerland by <a href=\"https:\/\/www.linkedin.com\/in\/christopher-wegener\/\">Christopher Wegener<\/a>, Pragma is an independent watchmaking house driven by a mission to reshape the future of luxury timepieces. Our vision is to bring transparency, Swiss craftsmanship, and responsible innovation to the forefront of our creations.<\/p>\n<p>Every Pragma timepiece is designed, manufactured, and assembled in Switzerland, with a commitment to full traceability and sustainable materials. Our debut collection, P1 &#8211; Perseverance, embodies this philosophy and marks the beginning of a journey where honesty, craftsmanship, and responsibility define the new standard of watchmaking.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" href=\"https:\/\/pragma-watches.ch\"><span class=\"w-btn-label\">Pragma (Official)<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"At Pragma, we believe a watch is far more than a tool to tell time: it is the embodiment of expertise, respect, and innovation. Our debut collection, P1 &#8211; Perseverance, is the purest expression of these values, blending cutting-edge materials, technical excellence, and an uncompromising commitment to transparency that sets a new standard for modern...","protected":false},"author":67,"featured_media":34868,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,3594,3600,3605],"tags":[3638,3640,7107,3642,3644,3645,3646,7364,3649,7365,3650,3653,3654,4401,3657,3658,3659],"class_list":["post-34900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-models-collections","category-pr-releases","category-wnews","tag-cotraitants-en","tag-editorinchief-en","tag-ephj2025-en","tag-fournisseurs-en","tag-horlogerie-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-perseverance-en","tag-ppdc-en","tag-pragma-en","tag-prowatch-en","tag-swisswatchpassport-en","tag-tagpress41-en","tag-therightplace-en","tag-watchcafe-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pragma P1, Perseverance - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/pragma-p1-perseverance-swiss-watchmaker\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pragma P1, Perseverance - Watch Passports by JSH\u00ae\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swiss-watch-passport.ch\/en\/pragma-p1-perseverance-swiss-watchmaker\/\" \/>\n<meta property=\"og:site_name\" content=\"Watch Passports by JSH\u00ae\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/shaniah.gibson\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-19T19:50:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T20:02:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2025\/03\/Perseverance-01-Solar-Stainless-Steel-Granite-Gray-Dial-P1-St-Ch01_1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Asha Shaniah Gibson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Asha Shaniah Gibson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/swiss-watch-passport.ch\\\/en\\\/pragma-p1-perseverance-swiss-watchmaker\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/swiss-watch-passport.ch\\\/en\\\/pragma-p1-perseverance-swiss-watchmaker\\\/\"},\"author\":{\"name\":\"Asha Shaniah Gibson\",\"@id\":\"https:\\\/\\\/swiss-watch-passport.ch\\\/en\\\/#\\\/schema\\\/person\\\/d31abfe9b9109a633320b5f8e9432a3a\"},\"headline\":\"Pragma P1, Perseverance\",\"datePublished\":\"2025-03-19T19:50:57+00:00\",\"dateModified\":\"2025-03-19T20:02:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/swiss-watch-passport.ch\\\/en\\\/pragma-p1-perseverance-swiss-watchmaker\\\/\"},\"wordCount\":711,\"image\":{\"@id\":\"https:\\\/\\\/swiss-watch-passport.ch\\\/en\\\/pragma-p1-perseverance-swiss-watchmaker\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/swiss-watch-passport.ch\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Perseverance-01-Solar-Stainless-Steel-Granite-Gray-Dial-P1-St-Ch01_1.png\",\"keywords\":[\"cotraitants\",\"EditorInChief\",\"EPHJ2025\",\"Fournisseurs\",\"Horlogerie\",\"JournalSuisseHorlogerie\",\"jsh1876\",\"Perseverance\",\"PPDC\",\"Pragma\",\"Prowatch\",\"SwissWatchPassport\",\"tagpress41\",\"TheRightPlace\",\"WatCHCafe\",\"Watchmaking\",\"WatchPassport\"],\"articleSection\":[\"10:10\",\"MODELS &amp; 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