{"id":37480,"date":"2025-11-22T10:10:31","date_gmt":"2025-11-22T09:10:31","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/jsh-a-la-tele-dans-le-portrait-du-patron-de-rolex-10h10-horloger-suisse\/"},"modified":"2025-11-23T00:28:34","modified_gmt":"2025-11-22T23:28:34","slug":"jsh-on-tv-in-rolex-s-bosss-portrait-10h10-horlogerie-suisse","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/jsh-on-tv-in-rolex-s-bosss-portrait-10h10-horlogerie-suisse\/","title":{"rendered":"JSH on TV, in Rolex ‘s boss’s portrait"},"content":{"rendered":"

\u201cThe man who whispers in Donald Trump’s ear<\/i>!\u201d Thus begins the portrait of Jean-Fr\u00e9d\u00e9ric Dufour, CEO of Rolex, on Swiss national television. Suddenly, in the middle of a report by Nicolas Ross\u00e9, the <\/b>JSH from EPHJ 2024<\/b><\/a> <\/b>takes center stage!<\/b><\/p>\n

Jo\u00ebl A. Grandjean, JSH Magazine & Swiss-Watch-Passport.ch’s editor in chief and publisher<\/em>
\nFollow us on Linkedin<\/a> \u2013 Facebook<\/a> \u2013 Insta JSH<\/a> \u2013 Insta SWP<\/a> \u2013 JSH’s Subscription<\/a><\/em><\/p>\n<\/div><\/div>

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Swiss business leaders in the Oval Office in early November 2025. From left to right: Marwan Shakarchi of MKS Pamp (red tie, third from left), Jean-Fr\u00e9d\u00e9ric Dufour of Rolex (center), Johann Rupert of Richemont, Alfred Gantner of Partners Group, and Daniel Jaeggi, CEO of Mercuria (right) \/ \u00a9DR_Le Temps<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>

The picture has spread around the world: in the Oval Office, a Swiss business delegation is facing the global customs tariff dictator. In the center, directly in front of US President Trump, is Jean-Philippe Dufour, Rolex CEO. Time for negotiations.<\/p>\n

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US customs tariffs are to be reduced from 39% to 15% following this session!<\/strong><\/em><\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>