{"id":38977,"date":"2026-05-01T10:10:37","date_gmt":"2026-05-01T08:10:37","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/jean-marc-pontroue-a-la-barre-de-breitling-horloger-suisse-10h10\/"},"modified":"2026-05-02T22:25:49","modified_gmt":"2026-05-02T20:25:49","slug":"jean-marc-pontroue-named-ceo-of-breitling-10h10","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/jean-marc-pontroue-named-ceo-of-breitling-10h10\/","title":{"rendered":"Jean-Marc Pontrou\u00e9 Named CEO of Breitling"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>The former head of Roger Dubuis and then Panerai steps into the Breitling&#8217;s cockpit. He succeeds in a move that also allows Georges Kern to focus fully on developing the group\u2019s multi-brand structure, the \u201cHouse of Brands,\u201d unveiled in late 2025.<\/strong><\/p>\n<p><em>Jo\u00ebl A. Grandjean, JSH Magazine &amp; Swiss-Watch-Passport.ch&#8217;s editor in chief<\/em><br \/>\n<em>To be followed on <a href=\"https:\/\/www.linkedin.com\/company\/jsh-archives-patrimoine\/\">Linkedin<\/a> \u2013 <a href=\"https:\/\/www.facebook.com\/JSH1876\">Facebook<\/a> \u2013 <a href=\"https:\/\/www.instagram.com\/jshmagazine1876\/\">Insta JSH<\/a> \u2013 <a href=\"https:\/\/www.instagram.com\/swisswatchpassport\/\">Insta SWP<\/a> \u2013 <a href=\"https:\/\/jsh-journal-suisse-horlogerie.org\/boutique-online-shop#!\/products\/jsh\u00ae-mag--0x7c--abo--0x28-2-\u00e9dition-0x29-\">JSH&#8217;s Subscription<\/a><\/em><\/p>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-popup w-btn-wrapper align_none\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1\" aria-label=\"Key People\" type=\"button\"><span class=\"w-btn-label\">Key People<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">Appointments in Brief<\/div><div class=\"w-popup-box-content\"><p>&#8211; Jean-Marc Pontrou\u00e9: new CEO of Breitling (from May 2026)<br \/>\n&#8211; Georges Kern: CEO of the House of Brands<br \/>\n&#8211; Gr\u00e9gory Bruttin: heading Universal Gen\u00e8ve<br \/>\n&#8211; Erwan Rossignol: in charge of the relaunch of Gallet<br \/>\n&#8211; Antoine Loron: President of Breitling USA &amp; Canada (from May 2026)<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"743\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/05\/02_JSH-Swiss-Watch-Passport_House_of_Brands_202_HR-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/05\/02_JSH-Swiss-Watch-Passport_House_of_Brands_202_HR-scaled.jpg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/05\/02_JSH-Swiss-Watch-Passport_House_of_Brands_202_HR-300x169.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/05\/02_JSH-Swiss-Watch-Passport_House_of_Brands_202_HR-600x338.jpg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Things are moving in the Swiss watchmaking world: Jean-Marc Pontrou\u00e9, a well-known figure in the industry thanks to his years with the Richemont Group \u2014 first at the helm of Roger Dubuis and then at Panerai \u2014 now takes command of Breitling.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>A High-Value Strategic Pivot<\/strong><\/p>\n<p>This transfer of responsibilities effectively frees up Georges Kern, who is now embarking on the full-time stewardship of the House of Brands \u2014 the multi-brand structure he conceived and whose outlines were officially unveiled in November 2025.<\/p>\n<p>This is far from a mere game of musical chairs. The change fits within a coherent architectural vision: to give each brand dedicated leadership capable of establishing it with its own identity and growing according to its own momentum, while remaining part of a group ethos built on multiple synergies.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><blockquote>\n<p><em>Georges Kern is responding to the evolving aspirations of customers, covering a wider diversity of budgets and lifestyles.&#8221;<\/em><\/p>\n<\/blockquote>\n<p><strong>Three Houses, One Horizon<\/strong><\/p>\n<p>The House of Brands goes beyond Breitling\u2019s own prestige alone. It embodies a broader ambition: to bring together complementary signatures under one roof, each capable of reaching very different audiences. This is made possible in part through two highly anticipated returns: Universal Gen\u00e8ve, a historic manufacture beloved by connoisseurs, has just been relaunched under the leadership of Gr\u00e9gory Bruttin \u2014 several models were unveiled at the 2026 edition of GenevaWorld, the Geneva Watch Week. Another name steeped in history, Gallet, steered by Erwan Rossignol, is expected to make its reappearance before the end of summer 2026.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"880\" height=\"1320\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/05\/03_JSH-Swiss-Watch-Passport_Georges-Kern_CEO-House-of-Brands-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/05\/03_JSH-Swiss-Watch-Passport_Georges-Kern_CEO-House-of-Brands-scaled.jpg 880w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/05\/03_JSH-Swiss-Watch-Passport_Georges-Kern_CEO-House-of-Brands-200x300.jpg 200w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/05\/03_JSH-Swiss-Watch-Passport_Georges-Kern_CEO-House-of-Brands-400x600.jpg 400w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"581\" height=\"679\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/05\/00_JSH-Swiss-Watch-Passport-Gallet-Old_Pub.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/05\/00_JSH-Swiss-Watch-Passport-Gallet-Old_Pub.png 581w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/05\/00_JSH-Swiss-Watch-Passport-Gallet-Old_Pub-257x300.png 257w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/05\/00_JSH-Swiss-Watch-Passport-Gallet-Old_Pub-513x600.png 513w\" sizes=\"auto, (max-width: 581px) 100vw, 581px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>This constellation of brands aims to cover the entire watchmaking spectrum, from the iconic \u201ctool watch\u201d to fine horology, including the often-overlooked mid-range segment.<\/p>\n<p><strong>Agility: The Guiding Principle<\/strong><\/p>\n<p>Faced with a watch market in deep transformation, Georges Kern makes structural flexibility his governing principle. Rather than a monolithic group, the House of Brands favors agile entities, each free to cultivate its own distinctiveness. The goal? To appeal to the seasoned collector as much as the curious newcomer, without ever diluting each house\u2019s individual identity. An ambitious equation \u2014 and its first results are already appearing on wrists in 2026, poised to remain there for the long term.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.breitling.com\/ch-en\/\"><span class=\"w-btn-label\">Breitling (Official)<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.universalgeneve.com\/en\"><span class=\"w-btn-label\">Universal (Official)<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.gallet.com\/us-en\/\"><span class=\"w-btn-label\">Gallet (Official)<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"The former head of Roger Dubuis and then Panerai steps into the Breitling&#8217;s cockpit. He succeeds in a move that also allows Georges Kern to focus fully on developing the group\u2019s multi-brand structure, the \u201cHouse of Brands,\u201d unveiled in late 2025. Jo\u00ebl A. Grandjean, JSH Magazine &amp; Swiss-Watch-Passport.ch&#8217;s editor in chief To be followed on...","protected":false},"author":2,"featured_media":38983,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,4133,3598,3568,3599,3605,3597],"tags":[4071,3638,3640,7251,3642,7676,3644,7677,3645,3646,3649,3650,3653,3654,4401,7214,3657,3658,3659],"class_list":["post-38977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-1st-en","category-brands-life","category-markets","category-view","category-wnews","category-whos","tag-breitling-en","tag-cotraitants-en","tag-editorinchief-en","tag-ephj2026-en","tag-fournisseurs-en","tag-gallet","tag-horlogerie-en","tag-house-of-brands","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-ppdc-en","tag-prowatch-en","tag-swisswatchpassport-en","tag-tagpress41-en","tag-therightplace-en","tag-universal-geneve-en","tag-watchcafe-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jean-Marc Pontrou\u00e9 Named CEO of Breitling - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/jean-marc-pontroue-named-ceo-of-breitling-10h10\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jean-Marc Pontrou\u00e9 Named CEO of Breitling - Watch Passports by JSH\u00ae\" \/>\n<meta property=\"og:url\" content=\"https:\/\/swiss-watch-passport.ch\/en\/jean-marc-pontroue-named-ceo-of-breitling-10h10\/\" \/>\n<meta property=\"og:site_name\" content=\"Watch Passports by JSH\u00ae\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/joel.grandjean\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-01T08:10:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-02T20:25:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/05\/00_JSH-Swiss-Watch-Passport_Jean-Marc-Pontroue_1-scaled.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1320\" \/>\n\t<meta property=\"og:image:height\" content=\"797\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"\u270d Joel A. 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Member of Impressum, PressTourim and Club Suisse de la Presse, this Ivory Coast-born Swiss, descendant of a family of watchmakers, co-founded the magazines Montres Passion &amp; Uhren Welt at Ringier in 1993 with Kenan Tegin, as well as the Prix Montre de l'Ann\u00e9e. Founded in 2005, his press agency 1876 News (formerly T\u00e0G Press +41T) contributes to some twenty media through a network of around ten journalists or experts. These include Journal Suisse d'Horlogerie (2008-2014), Heure Suisse\\\/Schweiz and Ann\u00e9e Horlog\u00e8re, F\\\/D\\\/E (2011-2014), Watchonista.com (2013-2019). In 2019, he founded and chaired \\\"JSH Archives &amp; Patrimoine\\\" to relaunch the Swiss watchmaking journal JSH. Then in 2021, he built on his very first editorial venture, the \\\"bloghorloger.ch\\\" established on the web in 2003, to come back online with the Swiss Watch Passport\u00ae (by JSH\u00ae). Jo\u00ebl A. 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