{"id":40231,"date":"2026-08-02T10:10:07","date_gmt":"2026-08-02T08:10:07","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/lionel-busch-a-la-table-des-grands\/"},"modified":"2026-08-06T19:57:07","modified_gmt":"2026-08-06T17:57:07","slug":"lionel-busch-a-seat-among-the-great","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/lionel-busch-a-seat-among-the-great\/","title":{"rendered":"Lionel Busch, a Seat Among the Great"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>His sales table wins over one of the world&#8217;s most prestigious manufactures! It heralds his breakthrough at 20 as the youngest designer and builder of watchmaking booths ever called upon behind the scenes at Watches and Wonders!<\/strong><\/p>\n<p><em>Lee Warrien \/ 1876 News Agency \/ Editor<\/em><br \/>\n<em>Follow on <a href=\"https:\/\/www.linkedin.com\/company\/jsh-archives-patrimoine\/\">Linkedin<\/a> \u2013 <a href=\"https:\/\/www.facebook.com\/JSH1876\">Facebook<\/a> \u2013 <a href=\"https:\/\/www.instagram.com\/jshmagazine1876\/\">Insta JSH<\/a> \u2013 <a href=\"https:\/\/www.instagram.com\/swisswatchpassport\/\">Insta SWP<\/a> \u2013 <a href=\"https:\/\/www.jsh-journal-suisse-horlogerie.org\/443209045\/category\/1341413\/abos-pubs\">Subscribe to JSH<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"943\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/01_GRANDE_JSH-Swiss-Watch-Passport_Groupe_Busch_LIONEL-BUSCH_SALES-TABLE_Detail3-scaled.jpeg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/01_GRANDE_JSH-Swiss-Watch-Passport_Groupe_Busch_LIONEL-BUSCH_SALES-TABLE_Detail3-scaled.jpeg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/01_GRANDE_JSH-Swiss-Watch-Passport_Groupe_Busch_LIONEL-BUSCH_SALES-TABLE_Detail3-300x214.jpeg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/01_GRANDE_JSH-Swiss-Watch-Passport_Groupe_Busch_LIONEL-BUSCH_SALES-TABLE_Detail3-600x429.jpeg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>It was his graduation project&#8230; This table is a pursuit of the absolute, conceived as a piece of high precision and standing. It breaks away from standardized production to embody the happy synthesis of artisanal heritage and innovation.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Solid Wood and Aluminium<\/strong><\/p>\n<p>Every detail reflects a technical mastery that professionals recognize at once: an unshakeable structure, shaped from solid aluminium, giving it stability and architectural presence. As for the dialogue of materials, an alliance of solid wood, brass and leather, it invites the sensory welcome of the rarest timepieces. Finally, this table, in filigree, embodies a discreet modernity: the invisible integration of USB ports and power outlets, without ever breaking the elegance of the line, meets the demands of ultimate service.<\/p>\n<blockquote>\n<p><em>Busch Group, a Legacy of Detail: &#8220;I don&#8217;t just seek to occupy space, I want to redefine it&#8221;<\/em><\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"943\" height=\"1320\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/00_JSH-Swiss-Watch-Passport_Groupe_Busch_LIONEL-BUSCH_SALES-TABLE_Detail-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/00_JSH-Swiss-Watch-Passport_Groupe_Busch_LIONEL-BUSCH_SALES-TABLE_Detail-scaled.jpg 943w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/00_JSH-Swiss-Watch-Passport_Groupe_Busch_LIONEL-BUSCH_SALES-TABLE_Detail-214x300.jpg 214w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/00_JSH-Swiss-Watch-Passport_Groupe_Busch_LIONEL-BUSCH_SALES-TABLE_Detail-429x600.jpg 429w\" sizes=\"auto, (max-width: 943px) 100vw, 943px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-slider style_none fit_scaledown nav_none count_3\"><div class=\"w-slider-h\" aria-hidden=\"true\"><div class=\"royalSlider\"><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1320\" data-rsh=\"990\" href=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/00_JSH-Swiss-Watch-Passport_Groupe_Busch_Ulysse-Nardin_2020_IMG_7941-scaled.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1320\" data-rsh=\"990\" href=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/05_JSH-Swiss-Watch-Passport_Groupe_Busch_IMG_Ulysse-Nardin_7945-scaled.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><div class=\"rsContent\"><a class=\"rsImg\" data-rsw=\"1320\" data-rsh=\"743\" href=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/00_JSH-Swiss-Watch-Passport_Groupe_Busch_Ulysse-Nardin-04-scaled.jpg\"><span data-alt=\"\"><\/span><\/a><\/div><\/div><img decoding=\"async\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/00_JSH-Swiss-Watch-Passport_Groupe_Busch_Ulysse-Nardin_2020_IMG_7941-scaled.jpg\" width=\"1320\" height=\"990\" alt loading=\"lazy\"><\/div><div class=\"w-slider-json\" onclick='return {&quot;autoScaleSlider&quot;:true,&quot;addActiveClass&quot;:true,&quot;loop&quot;:true,&quot;fadeInLoadedSlide&quot;:false,&quot;slidesSpacing&quot;:0,&quot;imageScalePadding&quot;:0,&quot;numImagesToPreload&quot;:2,&quot;arrowsNav&quot;:true,&quot;arrowsNavAutoHide&quot;:false,&quot;transitionType&quot;:&quot;move&quot;,&quot;transitionSpeed&quot;:100,&quot;block&quot;:{&quot;moveEffect&quot;:&quot;none&quot;,&quot;speed&quot;:300},&quot;thumbs&quot;:{&quot;fitInViewport&quot;:false,&quot;firstMargin&quot;:false,&quot;spacing&quot;:4},&quot;controlNavigation&quot;:&quot;none&quot;,&quot;autoplay&quot;:{&quot;enabled&quot;:true,&quot;pauseOnHover&quot;:true,&quot;delay&quot;:1500},&quot;autoScaleSliderWidth&quot;:1320,&quot;autoScaleSliderHeight&quot;:990}'><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>&#8220;<em>Actions speak louder than words<\/em>,&#8221; professes the young entrepreneur, who prefers the tangible, material realities of the touchable and the appreciable to conventional promises. From his earliest years, he has been driven by a passion nourished by generations of closeness to the Swiss manufactures. His youth? He turns it into an asset: freshness, a demand for perfection and&#8230; an absence of compromise! There is in this entrepreneurial prodigy a candid faith and an efficiency capable of bending the most firmly established players.<\/p>\n<p><strong>The Meteoric Rise of a Child of the Workshop<\/strong><\/p>\n<p>In just 12 months, Lionel Busch has structured the Busch Group and its 15 employees around three strategic entities enabling total vertical integration, from design to final production: <a href=\"https:\/\/www.tvbdesign.info\/accueil\">TVBDesign SA<\/a> (Switzerland), Design and innovation; <a href=\"https:\/\/www.kl-factory.com\">KLFactory SA<\/a> (Switzerland), Project management and production; and Bonjean SAS (France), the artisanal and industrial production unit.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><em>&#8220;With my team, we prove that boldness and vision can rival structures established for decades<\/em>.&#8221; His eponymous group does not merely build; it reinvents the presentation of luxury. Thus, at just 20, Lionel Busch signs the full design and production of several official booths for the 2026 edition of the prestigious watchmaking fair <a href=\"https:\/\/www.watchesandwonders.com\/fr\">Watches and Wonders<\/a>.<\/p>\n<p><strong>Creativity and Engineering as DNA<\/strong><\/p>\n<p>The group&#8217;s strength lies in its creative audacity, carried by the singular vision of The-Vinh Bugnon, a major reference in the world of luxury and watchmaking, whose approach initiates the concepts, feeds the innovation and gives the projects their formal precision.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"800\" height=\"1126\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/00_JSH-Swiss-Watch-Passport_Groupe_Busch_TAG-Heuer_Munich_5890_46.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/00_JSH-Swiss-Watch-Passport_Groupe_Busch_TAG-Heuer_Munich_5890_46.png 800w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/00_JSH-Swiss-Watch-Passport_Groupe_Busch_TAG-Heuer_Munich_5890_46-213x300.png 213w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/00_JSH-Swiss-Watch-Passport_Groupe_Busch_TAG-Heuer_Munich_5890_46-426x600.png 426w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.group-busch.com\"><span class=\"w-btn-label\">Group Busch (Officiel)<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-popup w-btn-wrapper align_none\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1\" aria-label=\"Lionel Busch\" type=\"button\"><span class=\"w-btn-label\">Lionel Busch<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default position_center-center\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;--popup-wrap-padding:1.5rem 0;\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">De l&#8217;\u00e9tabli au cockpit de direction<\/div><div class=\"w-popup-box-content\"><p>N\u00e9 dans une lign\u00e9e d&#8217;\u00e9b\u00e9nistes, Lionel Busch transforme un h\u00e9ritage familial en moteur entrepreneurial. Il reprend l&#8217;entreprise historique de sa famille et d\u00e9cide, alors encore apprenti, de reprendre seul le flambeau.<\/p>\n<p><strong>Sous l&#8217;\u0153il de Bennahmias<\/strong><\/p>\n<p>Le groupe Busch vient d&#8217;\u00eatre mis en lumi\u00e8re par l&#8217;incubateur de <a href=\"https:\/\/thehonourablemerchantsgroup.com\">The Honourable Merchants Group<\/a> fond\u00e9 par Fran\u00e7ois-Henry Bennahmias. Lionel Busch fait partie des 6 finalistes s\u00e9lectionn\u00e9s sur plus de 150 dossiers. Une belle reconnaissance puisque, au nombre des sept territoires d&#8217;activit\u00e9 de THMG, la verticale \u00abIncubateurs\u00bb r\u00e9serve un programme de soutien aux entrepreneurs visionnaires afin de les aider \u00e0 cr\u00e9er des entreprises o\u00f9 profit et missions vont de pair: transmission, int\u00e9grit\u00e9, impact.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"His sales table wins over one of the world&#8217;s most prestigious manufactures! It heralds his breakthrough at 20 as the youngest designer and builder of watchmaking booths ever called upon behind the scenes at Watches and Wonders! Lee Warrien \/ 1876 News Agency \/ Editor Follow on Linkedin \u2013 Facebook \u2013 Insta JSH \u2013 Insta...","protected":false},"author":57,"featured_media":40229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,3601,3569,3605],"tags":[7715,3638,3640,3831,4359,3642,3644,3645,3646,3948,3649,3650,3963,3653,3654,4401,4912,3657,3920,3658,3659],"class_list":["post-40231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-jsh-print","category-materials","category-wnews","tag-busch","tag-cotraitants-en","tag-editorinchief-en","tag-ephj-en","tag-fairs-en","tag-fournisseurs-en","tag-horlogerie-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-patek-philippe-en","tag-ppdc-en","tag-prowatch-en","tag-salons-en","tag-swisswatchpassport-en","tag-tagpress41-en","tag-therightplace-en","tag-ulysse-nardin-en","tag-watchcafe-en","tag-watches-wonders-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lionel Busch, a Seat Among the Great - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"description\" content=\"\u00c0 20 ans, Lionel Busch con\u00e7oit et produit des stands officiels de Watches and Wonders 2026. 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