{"id":40585,"date":"2026-08-21T10:10:52","date_gmt":"2026-08-21T08:10:52","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/?p=40585"},"modified":"2026-08-30T22:40:18","modified_gmt":"2026-08-30T20:40:18","slug":"henri-grandjean-cie-introduces-a-new-dialogue-between-enamel-and-sapphire-architecture-watchmaking-swiss-10h10","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/henri-grandjean-cie-introduces-a-new-dialogue-between-enamel-and-sapphire-architecture-watchmaking-swiss-10h10\/","title":{"rendered":"Henri Grandjean &#038; Cie: new dialogue between enamel and sapphire"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>At <a href=\"https:\/\/henri-grandjean.com\/\" target=\"_blank\" rel=\"noopener\">Henri Grandjean &amp; Cie<\/a>, creation has never been about choosing between heritage and innovation. It has always been about allowing one to enrich the other.\u00a0<\/strong><\/p>\n<p><em>Une s\u00e9lection de Shaniah Asha Gibson \/ @TRP, Cabinet\u00a0<\/em><i>d\u2019\u00e9critures et d\u2019influence<\/i><br \/>\n<em><a href=\"https:\/\/www.instagram.com\/trpublicrelations\/\">Insta<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/trp-public-relations\/\">Linkedin<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/TheRightPlace.ch\/\">Facebook<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/jshmagazine1876\/\">Insta JSH<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/swisswatchpassport\/\">Insta SWP<\/a>\u00a0|\u00a0<a href=\"https:\/\/jsh-journal-suisse-horlogerie.org\/boutique-online-shop#!\/products\/jsh%C2%AE-mag--0x7c--abo--0x28-2-%C3%A9dition-0x29-\">S\u2019abonner \u00e0 JSH<\/a><\/em><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div target=\"_blank\" class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"990\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Green_Macro1_Dig_LR-scaled.jpeg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Green_Macro1_Dig_LR-scaled.jpeg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Green_Macro1_Dig_LR-300x225.jpeg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Green_Macro1_Dig_LR-600x450.jpeg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Guided by more than two centuries of watchmaking history, the Maison perpetuates a living legacy through contemporary expressions where technical ingenuity, artistic vision and exceptional craftsmanship come together in the pursuit of emotion.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div target=\"_blank\" class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"836\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Green_Soldat_Dig_LR-copie-scaled.jpeg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Green_Soldat_Dig_LR-copie-scaled.jpeg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Green_Soldat_Dig_LR-copie-300x190.jpeg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Green_Soldat_Dig_LR-copie-600x380.jpeg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>On the occasion of Geneva Watch Days 2026, Henri Grandjean &amp; Cie unveils the <strong>Magician Atrivm Green<\/strong> and the <strong>Magician Atrivm Red<\/strong>, two new interpretations that further enrich the <strong>Atrivm collection<\/strong>. Following the debut of the Magician Atrivm Blue and the Magician Atrivm Translucent at Watches and Wonders Geneva earlier this year, these two new interpretations further expand the Maison\u2019s exploration of sapphire as an architectural language, where light itself becomes an essential component of the watchmaking experience.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>For the first time, the Atrivm collection brings Grand Feu enamel &#8211; one of Haute Horlogerie\u2019s oldest and most demanding artistic crafts -, contemporary sapphire architecture and a Swiss hand-finished manufacture movement, marking a world premiere. More than a technical or creative achievement, this deliberate union reflects Henri Grandjean &amp; Cie\u2019s enduring conviction that heritage is not preserved through nostalgia &#8211; it is continually reimagined for tomorrow, offering a new interpretation of contemporary Haute Horlogerie.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Within this transparent architecture, Grand Feu enamel introduces an entirely new dimension. Its warmth, depth and timeless character enrich the purity of sapphire, allowing this centuries-old m\u00e9tier d\u2019art to converse naturally with one of its most contemporary architectural expressions. The introduction of enamel reflects the Maison\u2019s profound reverence for the artistic crafts that have long defined the highest expressions of Haute Horlogerie &#8211; a reverence expressed through an uncompromising pursuit of craftsmanship, where every detail, whether visible or invisible, deserves the same level of care.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div target=\"_blank\" class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"880\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/02\/00_JSH-Swiss-Watch-Passport_Henri_Grandjean_Manufacture_Noiraigues_NE-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/02\/00_JSH-Swiss-Watch-Passport_Henri_Grandjean_Manufacture_Noiraigues_NE-scaled.jpg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/02\/00_JSH-Swiss-Watch-Passport_Henri_Grandjean_Manufacture_Noiraigues_NE-300x200.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/02\/00_JSH-Swiss-Watch-Passport_Henri_Grandjean_Manufacture_Noiraigues_NE-600x400.jpg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>With the <strong>Magician Atrivm Green<\/strong>, Henri Grandjean &amp; Cie draws inspiration from one of architecture\u2019s most enduring symbols of refinement: the deep green marble that has adorned palaces, distinguished residences and historic libraries for centuries. Reimagined through sapphire and enriched by enamel, this timeless architectural language reveals remarkable depth, richness and warmth, creating an atmosphere where refinement is expressed not through excess, but through perfect balance.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div target=\"_blank\" class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"990\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Red_Macro2_Dig_LR-scaled.jpeg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Red_Macro2_Dig_LR-scaled.jpeg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Red_Macro2_Dig_LR-300x225.jpeg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Red_Macro2_Dig_LR-600x450.jpeg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The <strong>Magician Atrivm Red<\/strong> explores a different architectural language. Inspired by the rich crimson tones of grand theatres, ceremonial halls and the reception rooms of history\u2019s grand palaces, it celebrates spaces where craftsmanship, architecture and light combined to create moments of spectacle and emotion. Here again, enamel introduces a timeless artistic presence into Atrivm\u2019s contemporary sapphire construction, creating a harmonious dialogue between centuries of savoir-faire and a distinctly modern vision of Haute Horlogerie.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image align_none\"><div target=\"_blank\" class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"880\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Red_Soldat_Dig-scaled.jpg\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Red_Soldat_Dig-scaled.jpg 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Red_Soldat_Dig-300x200.jpg 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/08\/HG_AT_Red_Soldat_Dig-600x400.jpg 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Together with The Magician Atrivm Blue and The Magician Atrivm Translucent, introduced earlier this year, these latest creations complete a collection of four distinct architectural expressions. Each reference draws inspiration from a different artistic and architectural heritage, yet all are united by the same conviction: that the future of Haute Horlogerie is shaped not by breaking with history, but by allowing it to continue evolving.<\/p>\n<\/div><\/div><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>This philosophy reflects the broader vision of Henri Grandjean &amp; Cie. Since 1792, the Grandjean name has been synonymous with technical ingenuity, artistic excellence and an unwavering pursuit of perfection. Today, the Maison does not simply draw inspiration from its history &#8211; it carries its spirit into the future, allowing each new creation to become another chapter in a story that has been unfolding for more than two centuries.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><blockquote>\n<p><em>Centuries of craftsmanship. Contemporary sapphire architecture. One enduring vision. &#8220;Legacy Of Tomorrow&#8221;\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" href=\"https:\/\/henri-grandjean.com\/\"><span class=\"w-btn-label\">Henri Grandjean &amp; Cie (Official)<\/span><\/a><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-popup w-btn-wrapper align_none\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1\" aria-label=\"Henri Grandjean &amp; Cie, in brief\" type=\"button\"><span class=\"w-btn-label\">Henri Grandjean &amp; Cie, in brief<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default position_center-center\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;--popup-wrap-padding:1.5rem 0;\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">About Henri Grandjean &amp; Cie<\/div><div class=\"w-popup-box-content\"><p>Founded upon a watchmaking legacy dating back to 1792, Henri Grandjean &amp; Cie is an independent Swiss Haute\u00a0 Horlogerie Maison dedicated to creating exceptional mechanical timepieces in extremely limited numbers. Reawakened in early 2026, Henri\u00a0 Grandjean &amp; Cie carries Henri Grandjean\u2019s remarkable legacy into a new era, uniting traditional savoir-faire with contemporary creativity to transform mechanical virtuosity into emotion through creations that challenge perception, celebrate craftsmanship and honour a living heritage.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"At Henri Grandjean &amp; Cie, creation has never been about choosing between heritage and innovation. It has always been about allowing one to enrich the other.\u00a0 Une s\u00e9lection de Shaniah Asha Gibson \/ @TRP, Cabinet\u00a0d\u2019\u00e9critures et d\u2019influence Insta\u00a0|\u00a0Linkedin\u00a0|\u00a0Facebook\u00a0|\u00a0Insta JSH\u00a0|\u00a0Insta SWP\u00a0|\u00a0S\u2019abonner \u00e0 JSH Guided by more than two centuries of watchmaking history, the Maison perpetuates a...","protected":false},"author":67,"featured_media":40476,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,3594,3600],"tags":[3638,3640,7748,3642,5218,3644,3645,3646,7619,3649,3650,3653,3654,4401,3670,7753,3657,3658,3659],"class_list":["post-40585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-models-collections","category-pr-releases","tag-cotraitants-en","tag-editorinchief-en","tag-ephj2027","tag-fournisseurs-en","tag-henri-grandjean-en","tag-horlogerie-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-magician-en","tag-ppdc-en","tag-prowatch-en","tag-swisswatchpassport-en","tag-tagpress41-en","tag-therightplace-en","tag-tourbillon-en","tag-triaxial","tag-watchcafe-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Henri Grandjean &amp; Cie: new dialogue between enamel and sapphire - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"description\" content=\"At Geneva Watch Days 2026, Henri Grandjean &amp; Cie unveils the Magician Atrivm Green and Red: a world premiere uniting Grand Feu enamel, contemporary sapphire architecture and a Swiss hand-finished manufacture movement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/henri-grandjean-cie-introduces-a-new-dialogue-between-enamel-and-sapphire-architecture-watchmaking-swiss-10h10\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Henri Grandjean &amp; Cie: new dialogue between enamel and sapphire - Watch Passports by JSH\u00ae\" \/>\n<meta property=\"og:description\" content=\"At Geneva Watch Days 2026, Henri Grandjean &amp; 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