{"id":41126,"date":"2026-11-14T10:10:11","date_gmt":"2026-11-14T09:10:11","guid":{"rendered":"https:\/\/swiss-watch-passport.ch\/audemars-piguet-inaugure-sa-nouvelle-ap-house-a-geneve\/"},"modified":"2026-11-14T13:33:41","modified_gmt":"2026-11-14T12:33:41","slug":"audemars-piguet-inaugure-sa-nouvelle-ap-house-a-geneve","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/audemars-piguet-inaugure-sa-nouvelle-ap-house-a-geneve\/","title":{"rendered":"Audemars Piguet inaugure sa nouvelle AP House \u00e0 Gen\u00e8ve"},"content":{"rendered":"<section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Overlooking the city, the new AP House is on the 7th and 8th floors of the &#8216;Le Rh\u00f4ne&#8217; building, former headquarters of BNP Paribas, whose transformation was entrusted to <a href=\"https:\/\/www.fosterandpartners.com\">Foster + Partners<\/a>. While resolutely contemporary, the interior design also embodies <a href=\"https:\/\/www.audemarspiguet.com\/en\/stores\/ap-house-geneva-hollande\">Audemars Piguet<\/a>\u2019s origins and landscapes in the Vall\u00e9e de Joux mountains.<\/strong><\/p>\n<div>\n<p><i>A selection by Shaniah Asha Gibson in partnership with @TRP, a writing and influence firm<br \/>\n<\/i><em><a href=\"https:\/\/www.instagram.com\/trpublicrelations\/\">Insta<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/trp-public-relations\/\">Linkedin<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.facebook.com\/TheRightPlace.ch\/\">Facebook<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/jshmagazine1876\/\">Insta JSH<\/a>\u00a0|\u00a0<a href=\"https:\/\/www.instagram.com\/swisswatchpassport\/\">Insta SWP<\/a>\u00a0|\u00a0<a href=\"https:\/\/jsh-journal-suisse-horlogerie.org\/boutique-online-shop#!\/products\/jsh%C2%AE-mag--0x7c--abo--0x28-2-%C3%A9dition-0x29-\">S\u2019abonner \u00e0 JSH<\/a><\/em><\/p>\n<\/div>\n<\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-popup w-btn-wrapper align_none\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1\" aria-label=\"Practical Information, Timetables\" type=\"button\"><span class=\"w-btn-label\">Practical Information, Timetables<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default position_center-center\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;--popup-wrap-padding:1.5rem 0;\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">Opening hours<\/div><div class=\"w-popup-box-content\"><p>Official opening: 23 November 2026<br \/>\nOpening hours: Monday to Friday, 10 am to 6:30 pm<br \/>\nSaturday, 10 am to 5 pm<br \/>\nAddress &amp; GoogleMap: <a href=\"https:\/\/maps.app.goo.gl\/T181E9F3HnYTjYRV8\">Place de Hollande, 1204 Gen\u00e8ve<\/a><br \/>\n<a href=\"tel:+41227191071\">+41 22 719 10 71<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"1202\" height=\"675\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/01_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_14_1665_i3.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/01_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_14_1665_i3.png 1202w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/01_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_14_1665_i3-300x168.png 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/01_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_14_1665_i3-600x337.png 600w\" sizes=\"auto, (max-width: 1202px) 100vw, 1202px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Geneva, 13 November 2026. Where horological heritage meets contemporary architecture, Swiss Haute Horlogerie manufacturer Audemars Piguet is expanding its network of AP Houses with the opening of a new location in Geneva on Place de Hollande.<\/p>\n<p><strong>Exceptional hospitality steeped in history<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"987\" height=\"657\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/03_JSH-Swiss-Watch-Passport_Desk_etage.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/03_JSH-Swiss-Watch-Passport_Desk_etage.png 987w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/03_JSH-Swiss-Watch-Passport_Desk_etage-300x200.png 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/03_JSH-Swiss-Watch-Passport_Desk_etage-600x399.png 600w\" sizes=\"auto, (max-width: 987px) 100vw, 987px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Renovated by Foster + Partners, the brand\u2019s new flagship spans over 1,200 square metres and features an exceptional 1,158-square-metre rooftop terrace offering a 360\u00b0 view of the city. Designed as a space of interaction and exploration, the new AP House Geneva, the second of its kind in Switzerland following the one inaugurated in Zurich in 2022, invites visitors to experience Audemars Piguet\u2019s world through a blend of craftsmanship, art and hospitality. Its architecture and interior design reflect the historical connection that has united Le Brassus, birthplace of the Manufacture, and Geneva for over 150 years.<\/p>\n<p>Drawing inspiration from the pioneering spirit of Audemars Piguet\u2019s founders, who already placed hospitality at the heart of their approach in the nineteenth century, the AP House concept reimagines how Jules Louis Audemars and Edward Auguste Piguet would tend to their clients today, sharing their passion for fine watchmaking.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"443\" height=\"665\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/04_JSH-Swiss-Watch-Passport_oeuvre.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/04_JSH-Swiss-Watch-Passport_oeuvre.png 443w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/04_JSH-Swiss-Watch-Passport_oeuvre-200x300.png 200w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/04_JSH-Swiss-Watch-Passport_oeuvre-400x600.png 400w\" sizes=\"auto, (max-width: 443px) 100vw, 443px\" \/><\/div><\/div><div class=\"w-separator size_small\"><\/div><div class=\"w-btn-wrapper align_none\"><a class=\"w-btn us-btn-style_1\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/maps.app.goo.gl\/T181E9F3HnYTjYRV8\"><span class=\"w-btn-label\">AP House (Map)<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><blockquote>\n<p><em>This reflection resulted in the creation of spaces that transcend the traditional boutique framework. Each AP House blends cultural, human and sensory elements to immerse visitors in the Manufacture\u2019s world, all the while offering a unique atmosphere shaped by its local surroundings.&#8221;<\/em><\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"1042\" height=\"695\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/05_JSH-Swiss-Watch-Passport_Accueil_1.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/05_JSH-Swiss-Watch-Passport_Accueil_1.png 1042w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/05_JSH-Swiss-Watch-Passport_Accueil_1-300x200.png 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/05_JSH-Swiss-Watch-Passport_Accueil_1-600x400.png 600w\" sizes=\"auto, (max-width: 1042px) 100vw, 1042px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>For with this new Geneva location, it is the global network of AP Houses that continues to expand, spanning over twenty cities worldwide: including Amsterdam, Atlanta, Bangkok, Barcelona, Hong Kong, London, Los Angeles, Macau, Madrid, Manchester, Mexico City, Milan, Munich, New York, Seoul, Shanghai, Singapore, Tokyo and Zurich.<\/p>\n<p><strong>An AP House in the heart of Geneva<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"624\" height=\"783\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/06_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_14_1659_i3.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/06_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_14_1659_i3.png 624w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/06_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_14_1659_i3-239x300.png 239w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/06_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_14_1659_i3-478x600.png 478w\" sizes=\"auto, (max-width: 624px) 100vw, 624px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The transformation was entrusted to Foster + Partners. This unique collaboration brings together architecture and experience, providing a place of encounter, exchange and discovery. While resolutely contemporary, the interior design also evokes Audemars Piguet\u2019s origins in the Vall\u00e9e de Joux and the landscapes of this mountainous region.<\/p>\n<p>Contemporary lines and organic forms combine with a palette of raw materials and natural tones throughout the venue. Wood and stone create a warm atmosphere, while textured glass panels structure the interior and allow light to pass through. Upon entering, wooden display cases with visible grain present historic timepieces alongside recent creations.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Close by, a circular bar is arranged around a slender structure reminiscent of a weeping willow, with branches reaching up to the ceiling. This theme extends into the dining room, whose windows overlook the Bergues district.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"1320\" height=\"746\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/07_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_17_1891-scaled.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/07_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_17_1891-scaled.png 1320w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/07_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_17_1891-300x169.png 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/07_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_17_1891-600x339.png 600w\" sizes=\"auto, (max-width: 1320px) 100vw, 1320px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p><strong>Aesthetic identity<\/strong><\/p>\n<p>Showcases along the walls create a dialogue between timepieces, the aesthetic codes of watchmaking finishes and the silhouettes of the Jura mountain ridges. A mechanical installation featuring finely cut-out miniature scenes playfully invites visitors to explore the route connecting Le Brassus to Geneva. Further on, lounges with natural hues and soft lines, filled with books, editorial content and musical references, create a more intimate atmosphere, perfect for relaxation. Starting in 2027, a dedicated room will host watchmaking masterclasses, following in the vein of those organised within the global network of AP Houses.<\/p>\n<p>A grand spiral staircase, visible behind a panel of curved glass, leads visitors to the upper level. On the eighth floor, the journey continues onto the terrace that crowns the building. A massive wooden pergola, whose lines evoke the landscapes of the Vall\u00e9e de Joux, provides shade while harmoniously integrating solar panels into its structure. Contemporary artworks, selected in collaboration with the Geneva-based Xippas gallery foster contemplation. Meanwhile, a decorative telescope points towards Le Brassus: the region where the history of Audemars Piguet began. On the ground, a discreet channel of pebbles traces the winding course of the Orbe, the emblematic river of the Vall\u00e9e de Joux. This exceptional 1,158-square-metre rooftop with panoramic views of Geneva and its surroundings is a true highlight.<\/p>\n<p><strong>From Le Brassus to Geneva, a history of connection<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"1013\" height=\"681\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/08_JSH-Swiss-Watch-Passport_curiosity.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/08_JSH-Swiss-Watch-Passport_curiosity.png 1013w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/08_JSH-Swiss-Watch-Passport_curiosity-300x202.png 300w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/08_JSH-Swiss-Watch-Passport_curiosity-600x403.png 600w\" sizes=\"auto, (max-width: 1013px) 100vw, 1013px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>The new AP House pays tribute to the history that has connected the Manufacture to Geneva for nearly 150 years. While Le Brassus has established itself as the heart of Audemars Piguet\u2019s creation and craftsmanship, Geneva played a pivotal role in showcasing its timepieces to the world from an early stage. From the 19th century onwards, the \u00e9tablisseurs transported their watches from the Vall\u00e9e de Joux via the \u201c<em>Watchmakers\u2019 Path,<\/em>\u201d a two-day journey passing through Rolle.<\/p>\n<p>This close connection is evident very quickly in the brand\u2019s history. As early as 1892, Jules Louis Audemars and Edward Auguste Piguet signed their advertisements \u201c<em>Audemars Piguet &amp; Co. Brassus &amp; Geneva.<\/em>\u201d Five years later, the Manufacture opened its first showroom in Geneva on Place du Molard, before inaugurating its first boutique on Rue du Rh\u00f4ne in 1993.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image style_shadow-1 align_none\"><div target=\"_blank\" rel=\"nofollow\" class=\"w-image-h\"><img decoding=\"async\" width=\"625\" height=\"790\" src=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/09_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_10_1593_V2.png\" class=\"attachment-full size-full\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/09_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_10_1593_V2.png 625w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/09_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_10_1593_V2-237x300.png 237w, https:\/\/swiss-watch-passport.ch\/wp-content\/uploads\/2026\/11\/09_JSH-Swiss-Watch-Passport_AP_HOUSE_GENEVE_10_1593_V2-475x600.png 475w\" sizes=\"auto, (max-width: 625px) 100vw, 625px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>Nestled on Place de Hollande, the new AP House continues the historic dialogue between Le Brassus and Geneva. The references to the Vall\u00e9e de Joux that are incorporated throughout its design bring together two complementary regions: Le Brassus, the cradle of the Manufacture\u2019s craftsmanship, and Geneva, a city of exchange and international openness. This new location thus adds another chapter to their shared history.<\/p>\n<blockquote>\n<p>Ilaria Resta, Chief Executive Officer, Audemars Piguet: <em>\u201cSince the earliest days of Audemars Piguet, Geneva has helped share the craftsmanship of Le Brassus with the wider world. The opening of this new AP House is a continuation of our founders\u2019 vision: meeting clients and watch enthusiasts where they are, creating meaningful connections and sharing our passion for watchmaking with a wider community.\u201d<\/em><\/p>\n<\/blockquote>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-popup w-btn-wrapper align_none\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1\" aria-label=\"Audemars Piguet in brief\" type=\"button\"><span class=\"w-btn-label\">Audemars Piguet in brief<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default position_center-center\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;--popup-wrap-padding:1.5rem 0;\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">About Audemars Piguet<\/div><div class=\"w-popup-box-content\"><p>Audemars Piguet is the oldest fine watchmaking manufacturer still in the hands of its founding families (Audemars and Piguet). Based in Le Brassus since 1875, the company has nurtured generations of talented craftspeople who have continuously developed new skills and techniques, broadening their expertise to set rule-breaking trends. In the Vall\u00e9e de Joux, at the heart of the Swiss Jura, Audemars Piguet has created numerous masterpieces, testament to the Manufacture\u2019s ancestral savoir-faire and forward-thinking spirit. By pushing the boundaries of what is possible and building bridges between different creative worlds, Audemars Piguet has been able to explore new horizons and build an inspired community.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-popup w-btn-wrapper align_none\"><button class=\"w-popup-trigger type_btn w-btn us-btn-style_1\" aria-label=\"Foster + Partners in brief\" type=\"button\"><span class=\"w-btn-label\">Foster + Partners in brief<\/span><\/button><div class=\"w-popup-overlay\" style=\"background:rgba(0,0,0,0.85);\"><\/div><div class=\"w-popup-wrap layout_default position_center-center\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Popup\" style=\"--title-color:var(--color-content-heading);--title-bg-color:var(--color-content-bg-alt);--content-color:var(--color-content-text);--content-bg-color:var(--color-content-bg);--popup-width:600px;--popup-padding:5%;--popup-wrap-padding:1.5rem 0;\"><button aria-label=\"Close\" class=\"w-popup-closer\" type=\"button\"><\/button><div class=\"w-popup-box animation_fadeIn closerpos_outside with_title\"><div class=\"w-popup-box-h\"><div class=\"w-popup-box-title\">About Foster + Partners<\/div><div class=\"w-popup-box-content\"><p>Foster + Partners is a global studio for architecture, urbanism and design, rooted in sustainability, which was founded over fifty years ago in 1967 by Norman Foster. Since then, he and the team around him have established an international practice with a worldwide reputation for thoughtful and pioneering design, working as a single studio that is both ethnically and culturally diverse. The studio integrates the skills of architecture with engineering, both structural and environmental, urbanism, interior and industrial design and many more. Its collegiate working environment is similar to a compact university. These diverse skills make Foster + Partners capable of tackling a wide range of projects, particularly those of considerable complexity and scale. Design is at the core of everything they do. They design buildings, spaces and cities; they listen, they question, and they innovate.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"Overlooking the city, the new AP House is on the 7th and 8th floors of the &#8216;Le Rh\u00f4ne&#8217; building, former headquarters of BNP Paribas, whose transformation was entrusted to Foster + Partners. While resolutely contemporary, the interior design also embodies Audemars Piguet\u2019s origins and landscapes in the Vall\u00e9e de Joux mountains. A selection by Shaniah...","protected":false},"author":67,"featured_media":41127,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,4133,3608,3568,3600],"tags":[7793,7796,7794,7797,3638,3640,7748,3642,3644,3645,3646,3649,3650,3653,4401,3657,3658,3659],"class_list":["post-41126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-1st-en","category-events-people-en","category-markets","category-pr-releases","tag-1876news-newsagency","tag-audemars-piguet-geneve","tag-rolex-patek-royaloak","tag-ap-house","tag-cotraitants-en","tag-editorinchief-en","tag-ephj2027","tag-fournisseurs-en","tag-horlogerie-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-ppdc-en","tag-prowatch-en","tag-swisswatchpassport-en","tag-therightplace-en","tag-watchcafe-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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