{"id":9932,"date":"2021-04-06T20:57:46","date_gmt":"2021-04-06T18:57:46","guid":{"rendered":"http:\/\/swisswatch\/the-le-motoriste-qui-reinvente-le-calibre-maison\/"},"modified":"2021-04-15T20:53:39","modified_gmt":"2021-04-15T18:53:39","slug":"the-the-movement-maker-that-has-reinvented-the-in-house-caliber","status":"publish","type":"post","link":"https:\/\/swiss-watch-passport.ch\/en\/the-the-movement-maker-that-has-reinvented-the-in-house-caliber\/","title":{"rendered":"The+, the movement maker that has reinvented the in-house caliber"},"content":{"rendered":"

Any watch brand that doesn’t already have one dreams of owning its in-house caliber. In the world of independence and in the eyes of customers, this plus increases the brand’s desirability. Thanks to The+ team in Biel, it is now possible. To meet at EPHJ 2021.<\/p>\n

<\/strong>
\nBy Jo\u00ebl A. Grandjean, JSH\u00ae Magazine & Swiss Watch Passport Editor in Chief<\/em><\/p>\n

 <\/p>\n

\"\"<\/a>
Le K2, le calibre qui suit le K1: fiabilit\u00e9 test\u00e9e gr\u00e2ce \u00e0 la marque Horage<\/figcaption><\/figure>\n

 <\/p>\n

By inventing the revolutionary concept of Hosted Movement Manufacturing<\/em>, a new business model with modular options, a Biel-based team, well-versed in industrial matters, is supporting candidates in this ultimate quest for the pinnacle of independence. The ability to have an exclusive motorization in its timepieces is a graal, as much for the emerging brand as for the one that is already on the market and aspires to climb the highest level..<\/p>\n

\"\"<\/a>
Un calibre d\u00e9velopp\u00e9 par The+ sp\u00e9cifiquement pour une marque qui en poss\u00e8dera les droits de propri\u00e9t\u00e9 intellectuelle<\/figcaption><\/figure>\n


\nMuch more than customization
\n<\/strong>When reading the watch brands’ press releases, both the new and the established ones, the formulas ” movement manufacture ” or ” in-house caliber ” are quite obvious. These independent companies want to compete with the large and prestigious Manufactures whose particularity is to manufacture their calibers in-house. However, few brands are able to go beyond a specific customization or an original configuration resulting from negotiations with one of the local watch engine manufacturers.<\/p>\n

 <\/p>\n

To liberate themselves from ETA or Sellita dependence at any price without having the means to afford the good courtesies of a Vaucher Manufacture or a Dubois D\u00e9praz, such is the motivation of The+ customers. They can now look forward to a future with a more industrial dimension, i.e. production equipped with reliable movements, which are expected to increase in quantity. The Biel-based company is relying on the successful demonstration of its first basic K1 caliber, which has proved its worth, to imagine this new business model: an intimate collaboration which can last up to 5 years, under the sign of an entirely personal design and construction.<\/p>\n


\nHosted calibers, the flexibility of close partnerships
\n<\/strong>At the end of this cycle, the brand becomes the exclusive owner of a caliber that it has helped to develop, including the intellectual property of what was originally conceived with it. Moreover, its caliber is ready to be industrialized, which means that little by little, as it grows, the brand will be able to set up a dedicated machine park on its premises. It will be able to count on the help of The+’s staff in this process. And if it already has the know-how to manage the assembling process, it will be able to benefit from the Biel team’s assistance in terms of component supply, quality control, pre-assembling or assembling, adjustments, intellectual property rights and even facilities.<\/p>\n


\nWatch complications
\n<\/strong><\/p>\n

 <\/p>\n

\"\"<\/a>
Les calibres de base de The+ se pr\u00eatent \u00e0 l’ajout de complications, telle ici le Tourbillon<\/figcaption><\/figure>\n

 <\/p>\n

The+’s experience also guarantees its long-term partners the ability to add a whole range of complications to their caliber, including those suitable for industrialization: center seconds, small seconds, power reserve indicator, large date, small date, GMT and even Tourbillon.<\/p>\n


\nUpgrade kits, optimizing the power reserve<\/strong><\/p>\n

\"\"<\/a>
Une des sp\u00e9cialit\u00e9s de The+ est l’optimisation des r\u00e9serve de marche.<\/figcaption><\/figure>\n

In the market of caliber manufacturers, The+ has already become renowned for its original know-how in power reserve optimization. Silvan Deutschmann, in charge of Business Development, says, “We offer upgrade kits to achieve a 65-hour power reserve on standard ETA or Sellita movements. Customers can order kits in larger or smaller quantities to modify their movements. We also offer to adapt this technology on individual movements with the standard 20.3 escapement to increase their power reserve.<\/em>”<\/p>\n

Read also the EPHJ newsletter article<\/a> by the same author.
\nOfficial website The+<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

\"\"<\/a>
Les bureaux du motorise rupturiste The+ \u00e0 Bienne<\/figcaption><\/figure>\n

 <\/p>\n

\"Swiss-Watch-Passport-ThePlus-ambiance-production-15\"<\/figure>\n
\"Swiss-Watch-Passport-ThePlus-ambiance-production-17\"<\/figure>\n
\"Swiss-Watch-Passport-ThePlus-ambiance-production-21\"<\/figure>\n
\"Swiss-Watch-Passport-ThePlus-ambiance-production-44\"<\/figure>\n
\"Swiss-Watch-Passport-ThePlus-ambiance-production-50\"<\/figure>\n
\"Swiss-Watch-Passport-ThePlus-ambiance-Production-60\"<\/figure>\n
\"Swiss-Watch-Passport-ThePlus-ambiance-production-66\"<\/figure>\n
\"Swiss-Watch-Passport-ThePlus-ambiance-production-68\"<\/figure>\n
\"Swiss-Watch-Passport-ThePlus-ambiance-production-91\"<\/figure>\n

Pr\u00e9c\u00e9dent
\nSuivant<\/p>\n","protected":false},"excerpt":{"rendered":"

Any watch brand that doesn’t already have one dreams of owning its in-house caliber. In the world of independence and in the eyes of customers, this plus increases the brand’s desirability. Thanks to The+ team in Biel, it is now possible. To meet at EPHJ 2021. By Jo\u00ebl A. Grandjean, JSH\u00ae Magazine & Swiss Watch…<\/p>\n","protected":false},"author":2,"featured_media":9805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[3565,3567,3571,3566],"tags":[3665,3666,3638,3640,3641,3642,3644,3645,3646,3649,3650,3653,3654,3667,3655,3657,3658,3659],"class_list":["post-9932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-1010-10h10-10past10","category-feedback-from-factories","category-movement","category-suppliers","tag-biel-en","tag-bienne-en","tag-cotraitants-en","tag-editorinchief-en","tag-ephj2021-en","tag-fournisseurs-en","tag-horlogerie-en","tag-journalsuissehorlogerie-en","tag-jsh1876-en","tag-ppdc-en","tag-prowatch-en","tag-swisswatchpassport-en","tag-tagpress41-en","tag-the-en","tag-therightplace2be-en","tag-watchcafe-en","tag-watchmaking-en","tag-watchpassport-en"],"acf":[],"yoast_head":"\nThe+, the movement maker that has reinvented the in-house caliber - Watch Passports by JSH\u00ae<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiss-watch-passport.ch\/en\/the-the-movement-maker-that-has-reinvented-the-in-house-caliber\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The+, the movement maker that has reinvented the in-house caliber - Watch Passports by JSH\u00ae\" \/>\n<meta property=\"og:description\" content=\"Any watch brand that doesn’t already have one dreams of owning its in-house caliber. 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Grandjean","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ef4a158da8673a24dc02c72afb2fd8d98ab544725d60023ed25351e2f197e012?s=96&d=mm&r=g","caption":"\u270d Joel A. Grandjean"},"description":"Chief editor & publisher of the international watch magazine \"Swiss Watch Passport\u00ae (by JSH\u00ae)\" and of the Journal Suisse d'Horlogerie JSH\u00ae (the oldest Swiss Watch Journal founded in 1876). Member of Impressum, PressTourim and Club Suisse de la Presse, this Ivory Coast-born Swiss, descendant of a family of watchmakers, co-founded the magazines Montres Passion & Uhren Welt at Ringier in 1993 with Kenan Tegin, as well as the Prix Montre de l'Ann\u00e9e. Founded in 2005, his press agency 1876 News (formerly T\u00e0G Press +41T) contributes to some twenty media through a network of around ten journalists or experts. These include Journal Suisse d'Horlogerie (2008-2014), Heure Suisse\/Schweiz and Ann\u00e9e Horlog\u00e8re, F\/D\/E (2011-2014), Watchonista.com (2013-2019). In 2019, he founded and chaired \"JSH Archives & Patrimoine\" to relaunch the Swiss watchmaking journal JSH. Then in 2021, he built on his very first editorial venture, the \"bloghorloger.ch\" established on the web in 2003, to come back online with the Swiss Watch Passport\u00ae (by JSH\u00ae). Jo\u00ebl A. Grandjean is a member of the SSC, the Swiss Society of Chronometry, and of the jury of the Prix Ga\u00efa, aka the \"Nobel of watchmaking\" awarded since 1992 by the MIH, Le Mus\u00e9e International de l'Horlogerie in La Chaux-de-Fonds","sameAs":["https:\/\/grandjean.watch","https:\/\/www.facebook.com\/joel.grandjean","https:\/\/www.instagram.com\/grandjean.grammson\/","https:\/\/www.linkedin.com\/in\/joel-a-grandjean-\u270d-5524357\/","https:\/\/x.com\/https:\/\/x.com\/tagpress","https:\/\/www.youtube.com\/@joela.grandjeanprowatchpre906"],"url":"https:\/\/swiss-watch-passport.ch\/en\/author\/joel\/"}]}},"_links":{"self":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/posts\/9932","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/comments?post=9932"}],"version-history":[{"count":0,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/posts\/9932\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/media\/9805"}],"wp:attachment":[{"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/media?parent=9932"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/categories?post=9932"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/swiss-watch-passport.ch\/en\/wp-json\/wp\/v2\/tags?post=9932"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}