T-Touch dans le film Mr. & Mrs. Smith (2005) avec Angelina Jolie
T-Touch and Cinema: 500,000 pieces sold since its launch in 2001. It became the flagship product of the Le Locle factory and seduced the actress Angelina Jolie in the film “Mr. and Mrs. Smith“, a blockbuster American film that arrived in Swiss cinemas at the end of July 2006. The actress, daughter of Jon Voight, is a loyal supporter: she already wore the same piece in Lara Croft: Tomb Raider, one of her previous films. Quite a boost for this Neuchâtel success.
Chief editor & publisher of the online watch magazine "Swiss Watch Passport® (by JSH®)" and of the Swiss watch journal JSH® (founded in 1876). Member of Impressum, PressTourim and Club Suisse de la Presse, this Ivory Coast-born Swiss, descendant of a family of watchmakers, co-founded the magazines Montres Passion & Uhren Welt at Ringier in 1993 with Kenan Tegin, as well as the Prix Montre de l'Année. Founded in 2005, his press agency TàG Press +41 contributes to some twenty media. These include Journal Suisse d'Horlogerie (2008-2014), Heure Suisse/Schweiz and Année Horlogère, F/D/E (2011-2014), Watchonista.com (2013-2019). In 2019, he founded and chaired "JSH Archives & Patrimoine" to relaunch the Swiss watchmaking journal JSH. Then in 2021, he built on his very first editorial venture, the "bloghorloger.ch" founded in 2003, to come back online with the Swiss Watch Passport® (by JSH®). Joël A. Grandjean is a member of the SSC, the Swiss Society of Chronometry, and of the jury of the Prix Gaïa, aka the "Nobel of watchmaking" awarded since 1992 by the MIH, Le Musée International de l'Horlogerie in La Chaux-de-Fonds.
The work of a lifetime, the book "Le Cadran" by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand