Rolex buys Bucherer: the crowning achievement of independencies
Until Rolex announced its takeover of Bucherer, the brand with the crown had only one boutique in the world, in Geneva, in order to comply with cantonal law allowing it to use the city’s name in its branding. Today, it boasts over 100 points of sale… By Joël A. Grandjean, JSH® Magazine & Swiss Watch…
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