Philippe Perret du Cray aka PPDC. Author in his spare time, a fine and rigorous proof-reader, PPDC advocates performances that he helps to boost: opportunities and commercial coups de coeur. He brings to JSH® Magazine and the Swiss Watch Passport (by JSH) his expertise and commitment as Secretary General of the JSH Archives and Heritage Association. As a pillar of influence of the watch magazines Heure International, then Heure Suisse and Heure Schweiz, he was already defending the colours of a special supplement "Heure Technique" aimed at highlighting the exhibitors of the EPHJ watch exhibition. He then participated in the commercial success of WorldTempus for over 12 years. This tireless watchmaking enthusiast has an unusual amount of goodwill with communication and marketing managers and decision-makers in the field of advertising investments. ppdc@jsh.swiss - boost@swiss-watch-passport.ch
Posts by Philippe Perret du Cray
La Fille de Diamant: A watchmaking thriller by Geneva-based author Olivier Rigot
Philippe Perret du Cray
A must-read! For a Genevan like me, casually meeting a wealth manager at a dinner is nothing unusual—unless that person has just released their latest novel about watchmaking… By Philippe…
Autour du Temps, the opening of sacred sites
Philippe Perret du Cray
From Thursday, October 12 to Saturday, October 14, 2023, the Plan-Les-Ouates watchmaking ecosystem will open its doors and its trades: tours of prestigious Manufactures, the Geneva School of Watchmaking, discreet…
Technical Watchmaker Show, September 12-15, 2023
Philippe Perret du Cray
In the historic surroundings of the watchmaking Metropolis La Chaux-de-Fonds, on the Anciens Abattoirs site, The Technical Watchmaker Show is back, like a huge open door about suppliers know-how… By…
Badeco: who said size doesn’t matter?
Philippe Perret du Cray
When you move from “Micro” to “Nano”, motor size matters a lot! That’s what Badeco Genève is explaining today which for over 50 years is producing micromotors for the leading…
Re-Luxury Exhibition: Custom & Colors, the “love effect”
Philippe Perret du Cray
Who has never dreamed of having their own pair of sneakers, a handbag or a wallet featuring their children, a comic strip figure or Bubble, a goldfish in the bowl?…
Cvstos delights itself with a Swiss-Brazilian football match before time
Philippe Perret du Cray
Before the World Cup and the Switzerland-Brazil match on 28 November 2022, Cvstos is playing both sides of the fence by announcing two partnerships. One with Brazilian legend Cafu, the…
Tempus Fugit: the horological anti-procrastination booster
Philippe Perret du Cray
“So creepy!” That was my first reaction to this first timepiece capable of indicating a “life expectancy reserve.” But when I realised that Dominique Renaud and Julien Tixier are the…
The work of a lifetime, the book "Le Cadran" by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand
The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand
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