Geneva, October 2026 – Young Geneva watchmaker KeyTime has unveiled Automne Genevois, the second model in its Au fil des saisons (“Through the Seasons”) collection. The watch depicts the Geneva countryside in warm autumn colours, looking out across the lake to the Jura.

Selected by Philippe Perret du Cray / 1876 News Agency
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With its new Au fil des saisons collection, young Geneva brand KeyTime is taking a fresh approach to watchmaking. The idea is as poetic as it is unusual: each dial shows a different face of Geneva and is sold only during the season it depicts. When the season ends, the model is retired for good, making way for the next.

This is a watch that does more than tell the time. It captures a moment in Geneva… then makes way for the next.

Summer gives way to autumn

The collection launched in June with Été Genevois 2026, on sale until 21 September. Now comes the second instalment, Automne Genevois, available until the winter solstice on 21 December. The summer edition celebrated the Rade, Geneva’s harbour, with its sailing boats, the Jet d’Eau and the cathedral. For the second dial, Geneva workshop La Jonx has turned to the countryside: a view looking down over the lake, with the Jet d’Eau and the Jura behind, all in warm autumn colours.

This new seasonal edition is powered by a solar-charged movement and comes on a rubber-lined leather strap. It’s a watch made for the autumn months… and one that will not return once the season is over.

A young brand that dares to be different

With Au fil des saisons, KeyTime isn’t just launching a watch: it’s turning every season into a collector’s edition

Founded in Geneva in 2024, KeyTime presented its first models in summer 2025 and champions watchmaking that is local, contemporary and accessible. The brand designs, manufactures and assembles its watches in its Geneva workshop using components produced in Switzerland. It also regularly showcases the work of local artists through limited editions and small series.
This approach blends artistic creation, local manufacturing and technology, in the form of a solar-powered movement. It has given KeyTime a distinctive place on the Swiss watchmaking scene.

Discover the Au fil des saisons collection and the Automne Genevois 2026 model at the brand’s official online shop.