Inspired by a rare botanical reference and the breath of a paradisiacal grace, this company, domiciled on the island of Saint Lucia, embodies responsible, ethical and poetic hyper-luxury…
By Albert-J. de Buttes-LaCôte / 1876 News Agency (succ. TàG Press +41)
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The “Juniper”, also known as Juniperus barbadensis, is an endemic emblem dear to this independent West Indian state, also nicknamed the “Helen of the West Indies”. It is a critically endangered species of juniper. The few plants still known to exist anywhere in the world grow only on the slopes of the Petit Piton, the island’s iconic peak and part of the finest panorama in the Caribbean. About the word “Mercy”, it embodies the breath of a paradisiacal grace: an airy, spiritual symbol of a sincere, ethical, ultra-refined and poetic hyper-luxury.
According to information gathered from the government of this island gem set in the Caribbean Sea, the “Company” focuses its activities on media, events, music production and publishing, as well as on the “Swiss Horological Terroirs” sector and global high jewellery.
Specialising in the intangible management and enhancement of registered trademarks and patents, the company draws, with its trademark inexhaustible creativity, on an international network of renowned signatures, on an independent press agency and on one of the most discreet and effective public relations and influence firms. It can also count on a family with close ties to leading media outlets.
