Nowadays, luxury customers are no longer satisfied with just products, but are looking for a specific, very personal emotion, which is increasingly expressed through customization or a made-to-measure request. This is the statement of the founders of Custom & Colors, two Italians with a strong expertise in watch and jewelry design, one of whom is Giorgio Bergamini, whom I have met in Geneva at the Re-Luxury Fair.
The art of turning an everyday piece into an everlasting WOW effect!
With a team of designers and artists located between Carouge and Milan, they personalize new items as well as vintage treasures. Only unique pieces, artworks, results of customer’s imagination and emotions’ vectors: three golden bridges on a pair of sneakers, a snake on the strap of a Submariner, wheels on a watch case of a watch expert…
Philippe Perret du Cray aka PPDC. Author in his spare time, a fine and rigorous proof-reader, PPDC advocates performances that he helps to boost: opportunities and commercial coups de coeur. He brings to JSH® Magazine and the Swiss Watch Passport (by JSH) his expertise and commitment as Secretary General of the JSH Archives and Heritage Association. As a pillar of influence of the watch magazines Heure International, then Heure Suisse and Heure Schweiz, he was already defending the colours of a special supplement "Heure Technique" aimed at highlighting the exhibitors of the EPHJ watch exhibition. He then participated in the commercial success of WorldTempus for over 12 years. This tireless watchmaking enthusiast has an unusual amount of goodwill with communication and marketing managers and decision-makers in the field of advertising investments. firstname.lastname@example.org - email@example.com
The work of a lifetime, the book "Le Cadran" by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand