Before the World Cup and the Switzerland-Brazil match on 28 November 2022, Cvstos is playing both sides of the fence by announcing two partnerships. One with Brazilian legend Cafu, the other with Swiss international Breel Embolo.
By Philippe Perret du Cray / JSH® Magazine & Swiss Watch Passport’s Partner
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Cvstos and football are hand in hand… It took a long time to come about. It even seemed impossible to avoid if you think about what this sport means for Sassoun Sirmakes, founder of the brand.
Two unexpected encounters
In order to get involved, given that this communicational territory has become the prerogative of another leading Swiss watchmaking brand, the proper timing was needed. This naturally occurred through human encounters. First of all, with the agent of a Brazilian football legend, the defender Marcos Evangelista de Moraes, aka Cafu, who is today, after having picked up the most prestigious trophies with his teams and national team, one of the Ambassadors of the World Cup in Qatar… And who, no doubt, is a strategic asset for the positioning of Cvstos on the Brazilian market.
Then the one with Breel Embolo, one of the most promising players in the Swiss national team. Indeed, this young 25-year-old prodigy with Cameroonian origins proudly defends the values of Switzerland, its chocolate, its banks, skiing and fine watchmaking.
Shared values, an horological smile
So, things happened naturally between Cvstos and its two new ambassadors: sharing the values of excellence, precision, performance and ability… Also, the need to work as a team to achieve the best result. And the most beautiful expression of this collaboration is definitely the radiant smile that lights up the faces of the two champions when they mention their pride in having a watch that is named after them.
Now, let’s talk about the watches. Two Metropolitan models in their tonneau-shaped sapphire cases with an in-house self-winding, skeletonised movement and an individual QR code engraved on the rotor. For Cafu, in a limited edition of 50 pieces, with an alligator or rubber strap and the dial elements coloured in blue to match the Brazil’s Seleção football team shorts. And for Embolo, in a 52-piece limited edition (two for each Swiss canton), with a dominant Helvetic red colour.
Dilemma ahead
With its two new brand ambassadors, Cvstos is faced with a dilemma: which country to support on the evening of November 28th? A draw would be the most politically correct solution, but if Breel Embolo does score and win for Switzerland, the hearts of the manufacturing teams may just beat a little faster
