Creating for Ba111od the Lily chapitre 4.2, the brand’s first women’s tourbillon, senior designer Liliane Murenzi is also an artist with a passion for watercolours. She is currently expected in Yverdon at the beginning of September.
Marie Commergnat / Contributor JSH Magazine & TàG Press +41
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The little extra for the love of detail that makes all the difference»
The precious item is emotionally linked with an artistic approach. A material, a shape, harmony of colors, these are all important meanings. Innovation, style, patience and comfort are just a few of the steps and secrets revealed to enhance watch movements and casings.
Many sources of inspiration, endless creativity
“Curiosity is a must, it sparks creativity. You have to be open-minded, aware of everything that surrounds you, such as trends in the world of fashion, architecture and even the electronics industry. L3D expertise is essential, because it’s all about volume,” she asserts. Highly responsive, she has a keen sense of observation. Passion, creativity and analysis are her hallmarks. “My greatest satisfaction is to be able to gaze at a new creation in the making.”
What might an order specification look like? “There’s no standard protocol, it depends on the brand or the customer’s desire. For Ba111od, it’s different. We’re not looking for trendy models. Our business model is not traditional. We dare to indulge in everything, to shake up codes,” comments the designer who operates on the basis of “visual flash,” inspired by architecture in terms of materials, shapes and geometry. “I don’t create sketches at all,” she adds.
