Designer Liliane Murenzi will attend the ‘Festival Suisse d’Horlogerie’

Temps de lecture : < 1 minute

Creating for Ba111od the Lily chapitre 4.2, the brand’s first women’s tourbillon, senior designer Liliane Murenzi is also an artist with a passion for watercolours. She is currently expected in Yverdon at the beginning of September.

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With her jeweler's CFC diploma from the École d'art de la Chaux-de-Fonds in hand, Liliane Murenzi spent 16 years working in various watch design offices in the canton of Neuchâtel: creating the first sketches by hand, conceiving and designing precious objects... Today, as part of Ba111od brand, she practices her own language, respectful of the company's DNA. Making sure the timepiece will have a good life

The little extra for the love of detail that makes all the difference»

The precious item is emotionally linked with an artistic approach. A material, a shape, harmony of colors, these are all important meanings. Innovation, style, patience and comfort are just a few of the steps and secrets revealed to enhance watch movements and casings.

Many sources of inspiration, endless creativity

“Curiosity is a must, it sparks creativity. You have to be open-minded, aware of everything that surrounds you, such as trends in the world of fashion, architecture and even the electronics industry. L3D expertise is essential, because it’s all about volume,” she asserts. Highly responsive, she has a keen sense of observation. Passion, creativity and analysis are her hallmarks. “My greatest satisfaction is to be able to gaze at a new creation in the making.

What might an order specification look like? “There’s no standard protocol, it depends on the brand or the customer’s desire. For Ba111od, it’s different. We’re not looking for trendy models. Our business model is not traditional. We dare to indulge in everything, to shake up codes,” comments the designer who operates on the basis of “visual flash,”  inspired by architecture in terms of materials, shapes and geometry. “I don’t create sketches at all,” she adds.

Tourbillon Ba111od, Chapter 4.2 Lily: with the industry's first connected glass, the Ba111od integrates NFC technology into a fully mechanical watch. Diameter 40mm, titanium coated with 4N rose gold PVD. On the semi-open dial, 9 natural diamonds and white SuperLumoniva on the hands. Calibre BA.01 mechanical hand-wound tourbillon, variable inertia balance, 19 jewels, 3hz (21,600 vib/h), 105-hour power reserve. 2000 Gaus magnetic resistance, 5000G shock resistance. Strap with folding clasp and white ceramic elements. Waterproof 750 feet

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