At Pragma, we believe a watch is far more than a tool to tell time: it is the embodiment of expertise, respect, and innovation. Our debut collection, P1 – Perseverance, is the purest expression of these values, blending cutting-edge materials, technical excellence, and an uncompromising commitment to transparency that sets a new standard for modern luxury watchmaking.
Original source: ideateams.ch, Françoise Bezzola
A Shaniah Asha Gibson’s section / @TRP, Cabinet d’écritures et d’influence
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Swiss craftsmanship and mechanical originality
Designed, manufactured, and assembled entirely in Switzerland, the P1 – Perseverance collection is powered by the Pragma Caliber 1031-1, developed in collaboration with Chronode SA. This COSC-certified automatic movement features: 60-hour power reserve, variable inertia balance for enhanced precision, rotating disk displays for both date and small seconds— a signature Pragma innovation, 278 components, 41 jewels, Bridges and baseplate crafted from 100% recycled Grade 5 titanium by Panatere SA.
A transparent approach to luxury
Every component is fully traceable, and every partner involved is disclosed. The sourcing story and technical specifications behind each material are accessible via a dedicated product page.
This radical transparency is at the heart of Pragma’s philosophy: Respecting clients, elevating Swiss craftsmanship, and minimizing environmental impact setting a new benchmark in watchmaking.
Sustainable Swiss Materials
The 39mm case is crafted from Solar Stainless Steel, an industry-first alloy developed by Panatere SA. Produced from 100% recycled steel and melted using solar energy, this pioneering material significantly reduces the carbon footprint of each timepiece.
The strap is designed with cutting-edge sustainable materials: Cordura re/cor™ RN66, high-performance recycled nylon fabric, offering durability and comfort. Reishi™ (Fine Mycelium™), a next-generation biofabricated alternative to leather, developed by MycoWorks.
Materials and partners summary
- Case: Solar Stainless Steel by Panatere SA
- Movement: Chronode SA, with 100% recycled titanium components by Panatere SA
- Strap: CORDURA re/cor™ RN66 (recycled nylon) with Reishi™ interior lining (Fine Mycelium™) by MycoWorks
- Crystal: Sapphire, anti-reflective coating
We are thrilled to unveil the P1 – Perseverance collection in its final production form during Time to Watches 2025 in Geneva. This marks a defining moment for Pragma and the future of sustainability and transparency in Swiss watchmaking.
Time to Watches – April 1-6, Geneva
📍 RSVP Here → https://calendly.com/pragma-watches
Beyond just presenting a new timepiece, this event is about sharing our story, our people, and the process behind our work—offering visitors a rare and authentic insight into what makes Pragma different.
Furthermore, we are excited to host a special evening during Watches & Wonders week in Geneva in collaboration with The Wilde Gallery. Join us for an exclusive celebration of our journey and innovation.
Celebration at The Wilde Gallery – April 1, Geneva
📍 RSVP Here → https://www.addevent.com/event/Aw24801169
Founded in Switzerland by Christopher Wegener, Pragma is an independent watchmaking house driven by a mission to reshape the future of luxury timepieces. Our vision is to bring transparency, Swiss craftsmanship, and responsible innovation to the forefront of our creations.
Every Pragma timepiece is designed, manufactured, and assembled in Switzerland, with a commitment to full traceability and sustainable materials. Our debut collection, P1 – Perseverance, embodies this philosophy and marks the beginning of a journey where honesty, craftsmanship, and responsibility define the new standard of watchmaking.
