[published in end of 2024 JSH] Sheeba Ramseier has already found her first sponsor! It is Mike Nussbaumer, her boss at AdMN-Assist, who will give her time off in 2026 so that she and her teammate can shine on the slopes of Morocco.
Joël Grammson, JSH & Swiss Watch Passport (by JSH)’s Journalist
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I first met her at Greubel Forsey or Schwarz Etienne, where she was one of those anonymous souls working behind the scenes, the kind who make life better in the Manufactures. Forever linked to the Ponts de Martel region, where her parents had established themselves through their historic shops on the high street and in the Vallée de la Sagne, Sheeba Ramseier is the kind of “right-hand woman” that every start-up founder dreams of.
International logistics, route management
In her professional life, at the heart of AdMN-Assist, she is fully involved in the unexpected growth of a young company created to relieve watch brands, co-contractors, and any company in need of transportation, of everything related to shipping: sales administration, import-export, packaging, deadlines, customs formalities, and securing the goods being moved and stored. In fact, as we write these lines, the company is expanding its secure premises. It is based in Le Locle, not far from the border and a nearby office it owns on European soil.
Two “GAS’elles” with high media value
There is no doubt that Sheeba’s mastery of the complex parameters involved in all types of logistics will facilitate the preparations for departure to Essaouira from Monaco, in the presence of His Serene Highness Prince Albert II. So let’s set off on an unprecedented adventure, this famous rally that is causing a stir in the French-speaking media world and beyond.
From an exemplary employee and devoted mother, Sheeba has found herself an enthusiastic teammate in her BFF Alexia Légeret. Together, under the name “GAS’elles,” they will tackle the most challenging trails in the North African desert. Above all, they will uphold their human values, even if it means pushing themselves to their limits, such as the perhaps most unlikely one of “seeking funding…”! A word to the wise…
