First published in the JSH Magazine: “He has been living with his famous Raptors for 20 years. In his showroom, he tests them, makes them reliable, and challenges them. Today, he is bringing out their best. Miniaturized, his magical system can fit into a case…”
Lorétan Khipass, 876 News Agency (Anc. TàG Press +41)’s journalist
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He won’t show us any more than this sketch… This ultimate optimization of his famous furtive systems is a promise. They will soon be available everywhere, built into the most unexpected spaces: “a display case, a wall, a table, a luxurious interior detail, or an exhibition stand,” he reveals.
Touching the Holy Grail in open access
His clients are brands, including some of the most prestigious, their retailers, organizations, and sometimes even prominent private collectors. They all recommend this virtuoso vitrinist, who is appreciated for his authentic, open approach and unfailing optimism. As a master of playful culture and emotion, he has offered exclusive creations over the course of twenty years of inventiveness. He has agreed to provide loyal brands with a unique, dedicated system. “This time, I financed everything…” confides the man who presides over the destiny of Dietlin SA, steelcraftmen since 1854.
Contemporary watchmaking owes a lot to Xavier Dietlin, who, with the help of the CEOs who trusted him, broke down the last barriers between watches and jewelry and their audiences. Would anyone ever have imagined a window display without walls, with all the risks that this implies for the priceless pieces exhibited? When these pieces disappear, as if defying the laws of gravity, it is only to further stimulate the dream, the sense of inaccessibility and desirability. Or to play with the imagination of passers-by via an animated sequence on a screen.
Furnitures with secret compartments reinvented
Furniture with secret compartments has always fascinated him. “Back then, when the craftsman delivered them, you had to kill him so that the hidden compartments would never be revealed.” With his childlike spirit, he loves this kind of “obstacle course” known only to its owner, which, through a clever ritual punctuated by distinct steps, allows access to the hidden cache and the surprise it holds.
With his “Raptor Shield” and all the customization options it offers in terms of materials, high-tech animations, and unexpected surprises, he is sure to amaze. A kind of safe approved by a new breed of stakeholders, insurers, housed in a showcase, a tangible vision magnified on the fly, responding to a “Siri” as well as facial recognition… “Anything is possible,” enthuses this entrepreneur, suddenly back in childhood.
