Ahmed Seddiqi, the leading luxury watch and jewellery destination in the region, and Louis Erard have unveiled a special limited–edition timepiece to commemorate the retailer’s 75th anniversary.
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Limited to just 75 pieces, the La Petite Seconde 75th Anniversary Seddiqi Edition is based on the Louis Erard Petite Seconde, housed in a 39 mm steel case with the Maison‘s signature for tree “LE” crown. The design draws inspiration from New York Art Deco and Dubai’s most iconic landmark, the Burj Khalifa, resulting in a distinctive stylistic code: neo–deco, a fusion of historical form and contemporary spirit.
Infused with a sense of nostalgia, the copper–toned dial evokes the warmth and character of vintage photography and cinema, a tribute to moments suspended in time. The dial features a circular satin–finished outer zone, gadroons at the centre, and an azure circular counter at 6 o’clock. A satin–finished chapter ring displays Hindi numerals, adding cultural nuance and visual depth. The small seconds counter is reinterpreted with strict minimalism, marked only by a single dot at noon. At the centre, polished anthracite hour and minute hands shaped like the Burj Khalifa, bring architectural precision to the composition and serve as the defining feature of this edition.
“We are proud to celebrate Ahmed Seddiqi’s 75th anniversary with the launch of the La Petite Seconde in partnership with Louis Erard. From the copper–colored dial inspired by vintage imagery to the Burj Khalifa–shaped hands that honour our architectural evolution, this timepiece represents more than design; it embodies our 75-year legacy of curating extraordinary watches for the region”
Mohammed Abdulmagied Seddiqi, CEO of Ahmed Seddiqi
Beneath the sapphire caseback lies the Swiss automatic élaboré grade Sellita SW261-1 calibre, featuring an open worked rotor adorned with the black lacquered Louis Erard logo. The movement operates at a frequency of 28,800 vibrations per hour (4 Hz) and provides a power reserve of approximately 38 hours. The caseback continues the polished finish of the case and is engraved with “Limited Edition 1 of 75. The watch is paired with a grey–grained calf leather strap featuring tone–on–tone stitching, a black calf leather lining, and a polished stainless steel pin buckle. Quick–release spring bars offer ease of interchangeability, completing the piece with a detail that balances form and function.
“We are honoured to celebrate Ahmed Seddiqi’s 75th anniversary with a creation that bridges cultural heritage and contemporary design. This watch is more than a timepiece — it’s a tribute to a shared journey and values. Together with Ahmed Seddiqi, we’ve designed something that reflects the spirit of Dubai: a city where tradition meets bold modernity. From the copper tones of nostalgia to the skyline in motion on your wrist, this edition captures time the way stories are told in this region — with depth, pride, and vision.”
Manuel Emch, CEO of Louis Erard
