Since 1966, Century has remained an independent, family-owned brand. Based in Nidau, it never ceases to imagine, cut and polish its famous Century sapphire case into a piece of jewel. A “bijou” in which time has been inserted…. all poetry!
Une sélection de Shaniah Asha Gibson / @TRP, Public Relations Cabinet
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To reveal itself even better, Century has chosen to immerse its creations in deep black. Immersed in light, each Century sapphire springs to life and asserts itself. A divine, majestic expression that showcases the exceptional skills of master craftsmen in a magical enchantment where materials mingle and intertwine.
Inspired by the laborious, multi-day process of creating each Century watch, this new visual identity is a tribute to our craftsmen, who dedicate themselves to the meticulous art of hand-cutting and polishing our Century sapphire. They ensure that every angle is perfectly calculated to allow the facets to take shape and vibrate under their expert hands.
Chic and refined, its new black universe dramatizes the colors of the materials with which it is associated. It is the companion that underscores the warmth of gold or the sparkle of steel, while framing each vivid color for an exquisite highlight.
A dark ambiance to better capture the light, embodying simplicity, elegance, sobriety, luxury and modernity.
Emblematic and timeless, the Century brand is aimed at customers seeking differentiation, and expresses prestige and wisdom in a surprising and mysterious revelation…
