10:10BRANDS LIFEMODELS & COLLECTIONSPRESS REL.

Arinis from Elka Watch Co, the first lake diving watch!

Temps de lecture : 4 minutes

Like treasure raised to the surface, the Arinis is a diver’s watch whose quintessential aesthetic enhances the historic waters of Lake Neuchâtel. A Tool Watch tested by a scientist, ready to conquer the heights of global elegance.

A Shaniah Asha Gibson’s selection / @TRP, Public Relations Cabinet
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The first diver's watch dedicated to the world of lakes is called Arinis. It is being launched at the beginning of May 2024 by the independent Swiss watch brand founded in 1877, Elka Watch Co: 2 dials, various bracelets with or without a choice of date

Elka Watch Co’s Arinis is the only timepiece on the market entirely dedicated to a lacustrian universe, Switzerland’s largest lake, Lake of Neuchâtel. Available in four versions, this 200-meter (656-foot) water-resistant watch aspires to see the sea while breathing in the subaquatic authenticity of one of Switzerland’s finest watchmaking regions: powered by an automatic mechanical caliber from Manufacture Lajoux-Perret in La Chaux- de-Fonds, the new Arinis is a Swiss-made concentrate of coherence and… craftsmanship.

Civilizational depths, Palafittes

Full of depth, this screw-crown diver’s watch with its “chevé box” sapphire crystal is charged with meaning. Starting with its baptismal name, Arinis, which until the 13th century AD was the ancient name of St. Blaise, a nearby region of Neuchâtel. A cradle of civilization bordered by vineyards that, even in the depths of the mysterious, sweet waters of the lake, is populated by Palafittes, vestiges of past times that predate the traces of the Celts who later inhabited the area.

Seventy Paleolithic sites have been identified on the Neuchâtel coast alone, home to 123 different Neolithic and Bronze Age villages,” explains Hakim El Kadiri, the brand’s custodian, founded in 1877 in Amsterdam from the acronym of a Dutch retailer, Eduard Louis Kiek of Amsterdam. «”111 of them have been inscribed on the Unesco World Heritage List since 2011, including 22 in the Three-Lakes region.

As a devotee of ‘conceptual coherency’, designer Hakim El Kadiri, nicknamed ‘Elka’, has added a hefty dose of depth to his Arinis diver’s watch

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On the wrist of a diving scientist

For over 20 years, Hakim El Kadiri, nicknamed “Elka” (!), has been signing legendary models for other prestigious watch brands. In 2024, he placed the first Arinis prototype, a case inspired by an iconic model, on the wrist of a distinguished diver: the scientist Fabien Langenegger a researcher involved in archaeological studies at these sites. “For 150 years, this type of archaeological research has provided a reference for the understanding of European prehistory,” adds the man who is reviving Elka Watch Co, a prestigious Swiss historical brand that will celebrate its 150th anniversary in 2027.

And since Perfection lies in the detail, it also appears in the Arinis diver’s watch from Elka Watch Co, mounted on various different straps including the delightful Tropic vulcanized rubber, a local historical nod to the ceramic inserts that line the 120 positions of its unidirectional rotating bezel: once upon a time, always in these civilizational surroundings of the Pays de Neuchâtel, 250 kg of ceramics were found not far from a certain Devil’s Path: one more historical mystery, in the shape of “a stone-paved Roman road leading to Aventicum, the capital of Helvetia.

Hakim El Kadiri aka ‘Elka’. With a foundation in Mechanical Engineering, Hakim El Kadiri has spent the vast majority of his working life working in the product development side of the watch industry. “My work is not a job, it's a passion, I love what I do, I don't feel like going to work in the morning, I dream about my work, I live my work, I breathe my work, the part your work takes in your life is huge, if you are lucky enough to be passionate, you'll never think about working, you'll just enjoy your life and the balance of life you'll have!”.

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