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10:10EVENTS & PEOPLEOPINIONW'NEWS

October 10 in 2020, the first World watchmaking day?

Today is the 10th of October 2020, and it’ s 10.10 am. That’ s the time I chose to share with you a crazy dream: what if, starting from the…
10:10EVENTS & PEOPLEHISTORICAL FEATURESOPINION

Geneva Watch Shows: are ‘other’​ brands prohibited at Palexpo? What if the reason were juridical?

On May 7, 2020, on my Linkedin profile, the bomb was posted. It took a confined summer before it exploded in September, on the national television RTS and on the…
BRANDSBRANDS LIFEMODELS & COLLECTIONS

Women fall in love with the Calatrava 7200

Fifty percent of the Patek Philippe novelties presented at Baselworld 2013 were dedicated to women. Increasingly, women are making great strides in the world of mechanical timepieces. Privileging primary values,…
MARKETSOPINION

Counterfeiting, that ‘privilege’ that brands dream of

There are two kinds of counterfeiting. The one that is done with the complicity of the consumer, the accepted counterfeit, and the one that is done in spite of him,…

Recents posts

Le cadran, par le Dr. Helmut CROTT

The work of a lifetime, the book “Le Cadran” by Dr. Helmut Crott (edited by Joël A. Grandjean), the history of the dial in the 20th century, the prestigious history of the Stern dials and of a family that took over the Patek Philippe brand

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