His sales table wins over one of the world’s most prestigious manufactures! It heralds his breakthrough at 20 as the youngest designer and builder of watchmaking booths ever called upon behind the scenes at Watches and Wonders!

Lee Warrien / 1876 News Agency / Editor
Follow on Linkedin – Facebook – Insta JSH – Insta SWP – Subscribe to JSH

It was his graduation project… This table is a pursuit of the absolute, conceived as a piece of high precision and standing. It breaks away from standardized production to embody the happy synthesis of artisanal heritage and innovation.

Solid Wood and Aluminium

Every detail reflects a technical mastery that professionals recognize at once: an unshakeable structure, shaped from solid aluminium, giving it stability and architectural presence. As for the dialogue of materials, an alliance of solid wood, brass and leather, it invites the sensory welcome of the rarest timepieces. Finally, this table, in filigree, embodies a discreet modernity: the invisible integration of USB ports and power outlets, without ever breaking the elegance of the line, meets the demands of ultimate service.

Busch Group, a Legacy of Detail: “I don’t just seek to occupy space, I want to redefine it”

“Actions speak louder than words,” professes the young entrepreneur, who prefers the tangible, material realities of the touchable and the appreciable to conventional promises. From his earliest years, he has been driven by a passion nourished by generations of closeness to the Swiss manufactures. His youth? He turns it into an asset: freshness, a demand for perfection and… an absence of compromise! There is in this entrepreneurial prodigy a candid faith and an efficiency capable of bending the most firmly established players.

The Meteoric Rise of a Child of the Workshop

In just 12 months, Lionel Busch has structured the Busch Group and its 15 employees around three strategic entities enabling total vertical integration, from design to final production: TVBDesign SA (Switzerland), Design and innovation; KLFactory SA (Switzerland), Project management and production; and Bonjean SAS (France), the artisanal and industrial production unit.

“With my team, we prove that boldness and vision can rival structures established for decades.” His eponymous group does not merely build; it reinvents the presentation of luxury. Thus, at just 20, Lionel Busch signs the full design and production of several official booths for the 2026 edition of the prestigious watchmaking fair Watches and Wonders.

Creativity and Engineering as DNA

The group’s strength lies in its creative audacity, carried by the singular vision of The-Vinh Bugnon, a major reference in the world of luxury and watchmaking, whose approach initiates the concepts, feeds the innovation and gives the projects their formal precision.