“When absolute Swiss-Made is taking hold in the heart of US interiors
Born in Switzerland from the unusual pairing of an artist-designer and a crazy innovation firm, the Around Five clock silently keeps time passing by thanks to a high-tech heart embedded in a technological concentrate.
By @TRP, Textes & Relations, Production / LinkedIn / Instagram
The Sculpture of Time is aimed as much at watch enthusiasts as at design purists and aesthetes. Ask this timepiece to tell you the second, and it will mischievously answer “Around Five”! It will finally invite you to take your time and go beyond the precision of your usual timepieces.
.
Achieved aesthetics serving a retrograde hour
In absolute silence, in a linear and smooth motion, Around Five introduces you to time suspended – a time for well-being.
Almost static, the hours and minutes are shown by a vertical ‘sail’ that glides from left to right along a skyline and proudly plays the role of a time indicator according to the graduation it is being flown. In the upper hoop, the daytime hours scroll from an early morning 6:00 AM to the zenith before fading away at 6:00 PM, the middle point of the artwork. The night hours then sink slowly until midnight and end their path on the opposite 6 o’clock, announcing a new dawn. The ‘sail’ then returns in 20 seconds slowly to its starting point. A new cycle of 24 hours is initiated while the infinity sign is narrowed. It is magical, hypnotic, moving…
Télécharger le communiqué de presse
Download Press Release
Official US Website
