The world’s oldest watch shop is now able to offer second-hand Rolex watches with a certificate of authenticity and a warranty. With this programme, Beyer and Rolex are providing for greater security in the booming second-hand watch market.
Selected press release by Joël A. Grandjean
JSH & Swiss Watch Passport (by JSH)’s Editor in Chief
Insta | Linkedin | Facebook | Insta JSH | Insta SWP | S’abonner à JSH
The Zurich specialist retailer is the second Swiss partner of the Rolex Certified Pre-Owned programme. Through this partnership, Beyer customers now receive a certificate confirming the authenticity and quality of the watch when they purchase a second-hand Pre-Loved Rolex.
Rolex conducts a comprehensive search to verify that the model details completely match the records in the Rolex archive and that the watch has not been reported stolen. As well as being over three years old, it must have been sold by an official Rolex retailer. If all these conditions are met, the watch receives a special seal that identifies it as a Rolex-approved and registered model. The Rolex Certified Pre-Owned warranty card issued at the time of sale provides customers with a two-year international warranty.
Beyer Vintage & Pre-Loved specialist Dörte Herold denies that anything will change in pricing as a result of this Certified Pre-Owned certificate: “The price of certifying younger models won’t be of any consequence. For older watches, it may vary more, depending on the amount of research involved. But even then, the price premium will hardly be significant. Customers, however, stand to gain the assurance that their vintage watch is one hundred percent genuine”.
Seal for additional security
Beyer has been offering so-called Pre-Loved models since 1965 – including the coveted Rolex wristwatches that are built to last. On the growing and therefore increasingly complex second-hand market, Rolex watches are among the most copied. As an official Rolex Service Centre, Beyer has long had the ability to conduct research and the expertise to meticulously check every watch for authenticity. With the Rolex Certified Pre-Owned seal, the specialist retailer now offers its clientele an even greater level of confidence.
As Hanspeter Pieth, Beyer CEO, confirms: “The launch of the Rolex Certified Pre-Owned programme is an extremely pleasing development. It is an exceptional initiative that Rolex has launched in close cooperation with its trusted partner. With a proud history as a long-standing partner of Rolex, we take great pleasure in actively supporting this project”.
Beyer Watches & Jewellery
Beyer Watches & Jewellery on Bahnhofstrasse in Zurich is the oldest watch shop in the world. Founded in 1760, the family-owned business has been in the hands of the eighth generation since 1996. The watch range includes eleven top brands as well as high-quality antique and vintage watches. The jewellery selection extends from classic to modern, via extravagant creations and one-off pieces made in the in-house workshop to customer specifications.
